Rascasse Audience Intelligence

Dog harness Audience in United States

A data profile of the people who buy, follow and care about Dog harness in United States — modelled from more than twelve digital signal sources. Dog harness has an estimated audience of 28,037,665 people in United States.

#710among Topic in United States#24in Pets & Animals

The average Dog harness fan in United States is 36.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog lovers, Dog collar, Maltese (dog), with strongest over-indexing on Dog lovers (4.95× the country average).

Demographically, the Dog harness audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dog harness fan in United States is more female, around 36.5 years old, with strong Pet Ownership tendencies and a notable affinity for Dog lovers.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dog harness profile in United States.

Audience size
28M
in United States
Gender
64.1%♀
35.9% male
Age
36.5
average years
Country rank
#1033
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dog harness fans

64.1% are female, 35.9% are male, average age 36.5.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Dog harness audience in United States
MetricValue
Female64.1%
Male35.9%
Average age36.5
Estimated audience size28,037,665
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Dog harness audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3917%
40-4918%
50+17%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Dog harness audience comes from United States.

Worldwide audience distribution share by country for Dog harness
CountryShare
United States29.3%
Japan13.9%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dog harness audience in United States is strongest.

Fig. 05

Top regions by affinity

Dog harness fans by region: top regions in United States
#RegionReachAffinity×
01Maine~100K1.36×
02West Virginia~200K1.35×
03Arkansas~300K1.27×
04Alabama~500K1.18×
05Montana~90K1.16×
06Oklahoma~400K1.15×
07Kentucky~400K1.13×
08Mississippi~300K1.13×
09Vermont~60K1.13×
10Tennessee~600K1.11×
11Iowa~300K1.10×
12New Mexico~200K1.10×
13New Hampshire~100K1.09×
14Colorado~500K1.08×
15North Carolina~900K1.06×
16Missouri~500K1.05×
17South Carolina~400K1.05×
18Oregon~300K1.05×
19Kansas~200K1.05×
20Indiana~500K1.04×
21Nebraska~100K1.04×
22Idaho~100K1.03×
23South Dakota~70K1.03×
24Louisiana~400K1.01×
25Alaska~60K1.01×
26Wisconsin~400K0.98×
27Ohio~800K0.97×
28Michigan~700K0.97×
29Arizona~600K0.97×
30North Dakota~60K0.97×
31California~3M0.96×
32Rhode Island~80K0.95×
33Washington~500K0.94×
34Pennsylvania~900K0.92×
35Connecticut~300K0.92×
36Minnesota~400K0.90×
37Texas~2M0.88×
38Virginia~600K0.88×
39Florida~1.5M0.87×
40Illinois~800K0.87×
41Massachusetts~500K0.86×
42Nevada~200K0.86×
43Georgia~700K0.85×
44Delaware~70K0.85×
45Utah~200K0.84×
46Hawaii~100K0.84×
47New York~1M0.80×
48New Jersey~500K0.75×
49Maryland~400K0.75×
50Washington, District of Columbia~60K0.73×
Fig. 06

Affinity by region

Affinity by region — Dog harness, United States
0.73×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dog harness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dog harness audience
#·InterestCategoryAffinity×
01Dog loversPets & Animals4.95×
02Siberian HuskyPets & Animals4.74×
03Maltese (dog)Pets & Animals4.66×
04Shih TzuPets & Animals4.46×
05BeaglePets & Animals4.34×
06PugPets & Animals4.32×
07PoodlePets & Animals4.27×
08Border ColliePets & Animals4.26×
09Boxer (dog)Pets & Animals4.18×
10Pomeranian (dog)Pets & Animals4.14×
11Dog collarPets & Animals4.10×
12French BulldogPets & Animals3.95×
13Yorkshire TerrierPets & Animals3.91×
14Chihuahua (dog)Pets & Animals3.82×
15Labrador RetrieverPets & Animals3.64×
16DachshundPets & Animals3.58×
17Golden RetrieverPets & Animals3.54×
18BulldogPets & Animals3.31×
19Dog breedPets & Animals2.37×
20AnimalPets & Animals2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dog harness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dog harness audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.10×
Healthy LifestyleBALANCE1.59×
Luxury OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dog harness audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.98×
TraditionCONSERVATISM0.99×
Social Media UsageJOY1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dog harness have in United States?

Dog harness has an estimated audience of 28,037,665 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dog harness fans?

64.1% of Dog harness fans are female, 35.9% are male, with an average age of 36.5 years.

03

Which brands do Dog harness fans like most?

Dog harness fans show strongest brand affinity for Dog lovers (4.95×), Dog collar (4.1×), and Maltese (dog) (4.66×) over the country average.

04

Where do Dog harness fans live in United States?

Dog harness fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Dog harness fans also like?

Beyond Dog harness itself, the audience over-indexes on Dog collar (4.1×), Maltese (dog) (4.66×), Siberian Husky (4.74×), and Poodle (4.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Dog harness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog harness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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