Dog harness Audience in United States

Dog harness logo

Dog harness has an estimated audience of 28,037,665 people in United States. 64.1% are female, 35.9% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Dog lovers, Dog collar, Maltese (dog), Siberian Husky, Poodle.

The average Dog harness fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog lovers, Dog collar, Maltese (dog), with strongest over-indexing on Dog lovers (4.95× the country average). Demographically, the Dog harness audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Dog harness fans

Demographic split for Dog harness audience in United States
MetricValue
Female64.1%
Male35.9%
Average age36.5
Estimated audience size28,037,665

Audience persona

The typical Dog harness fan in United States is more female, around 36.5 years old, with strong Pet Ownership tendencies and a notable affinity for Dog lovers.

Top regions in United States

Top regions ranked by reach for Dog harness in United States
RegionReachAffinity
California3,157,5591.02×
Texas2,247,5490.93×
Florida1,692,6600.89×
New York1,312,3130.84×
North Carolina929,8131.1×
Pennsylvania894,1650.95×
Ohio870,7931.01×
Illinois838,6730.9×
Georgia767,6880.89×
Michigan741,1581.01×
Virginia628,3780.92×
Tennessee622,5741.11×
Arizona587,0301.03×
New Jersey554,6740.78×
Indiana553,9581.08×
Washington541,9310.96×
Missouri495,2211.1×
Massachusetts481,4470.87×
Alabama480,8771.23×
Colorado479,8741.09×
South Carolina463,5881.1×
Wisconsin407,9410.97×
Kentucky398,7111.13×
Minnesota364,4790.91×
Louisiana364,2711.01×
Maryland362,7240.75×
Oklahoma360,4761.16×
Oregon339,5031.06×
Arkansas295,8071.28×
Iowa259,3731.12×
Connecticut258,1100.92×
Mississippi253,6401.1×
Nevada236,1500.87×
Kansas232,3151.05×
Utah208,8100.83×
West Virginia169,1121.3×
New Mexico150,0471.07×
Nebraska149,0981.06×
Idaho143,1051.02×
Maine136,1811.36×
New Hampshire117,0471.06×
Hawaii94,3910.78×
Montana90,1411.16×
Rhode Island81,2200.91×
Delaware62,2190.8×
South Dakota60,4590.93×
Washington, District of Columbia58,5280.69×
Alaska54,3100.91×
Vermont52,4541.07×
North Dakota51,9270.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dog harness audience
BrandAffinityCategory
Dog lovers4.95×Pets & Animals
Dog collar4.1×Pets & Animals
Maltese (dog)4.66×Pets & Animals
Siberian Husky4.74×Pets & Animals
Poodle4.27×Pets & Animals
French Bulldog3.95×Pets & Animals
Pug4.32×Pets & Animals
Pomeranian (dog)4.14×Pets & Animals
Animal2.02×Pets & Animals
Shih Tzu4.46×Pets & Animals
Labrador Retriever3.64×Pets & Animals
Yorkshire Terrier3.91×Pets & Animals
Beagle4.34×Pets & Animals
Golden Retriever3.54×Pets & Animals
Chihuahua (dog)3.82×Pets & Animals
Boxer (dog)4.18×Pets & Animals
Dog breed2.37×Pets & Animals
Dachshund3.58×Pets & Animals
Bulldog3.31×Pets & Animals
Border Collie4.26×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dog harness audience
TraitClusterScore
Pet OwnershipJOY2.23
Design AffinityPREMIUM1.66
LGBTQ+ IdentityOPEN1.64
SustainabilityBALANCE1.48
Luxury OrientationPREMIUM1.44
DIY MentalityTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Dog harness
CountryShare
United States29.3%
Japan13.9%
United Kingdom6.8%

See Dog harness audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Dog harness have in United States?

Dog harness has an estimated audience of 28,037,665 people in United States, concentrated in California and Texas.

What is the gender split and age of Dog harness fans?

64.1% of Dog harness fans are female, 35.9% are male, with an average age of 36.5 years.

Which brands do Dog harness fans like most?

Dog harness fans show strongest brand affinity for Dog lovers (4.95×), Dog collar (4.1×), and Maltese (dog) (4.66×) over the country average.

Where do Dog harness fans live in United States?

Dog harness fans in United States are most concentrated in California (reach 3,157,559), Texas (reach 2,247,549), and Florida (reach 1,692,660). These three regions account for the largest share of the active audience.

What other brands do Dog harness fans also like?

Beyond Dog harness itself, the audience over-indexes on Dog collar (4.1×), Maltese (dog) (4.66×), Siberian Husky (4.74×), and Poodle (4.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog harness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.