Rascasse Audience Intelligence

Bulldog Audience in United States

A data profile of the people who buy, follow and care about Bulldog in United States — modelled from more than twelve digital signal sources. Bulldog has an estimated audience of 27,718,761 people in United States.

#722among Topic in United States#26in Pets & Animals

The average Bulldog fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pomeranian (dog), Maltese (dog), Siberian Husky, with strongest over-indexing on Pomeranian (dog) (4.98× the country average).

Demographically, the Bulldog audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bulldog fan in United States is more female, around 38.2 years old, with strong Pet Ownership tendencies and a notable affinity for Pomeranian (dog).

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bulldog profile in United States.

Audience size
27.7M
in United States
Gender
61.1%♀
38.9% male
Age
38.2
average years
Country rank
#1055
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bulldog fans

61.1% are female, 38.9% are male, average age 38.2.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Bulldog audience in United States
MetricValue
Female61.1%
Male38.9%
Average age38.2
Estimated audience size27,718,761
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Bulldog audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3917%
40-4920%
50+20%
Fig. 04

Worldwide distribution

29.7%

of the worldwide Bulldog audience comes from United States.

Worldwide audience distribution share by country for Bulldog
CountryShare
United States29.7%
Japan14.7%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bulldog audience in United States is strongest.

Fig. 05

Top regions by affinity

Bulldog fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K2.85×
02Georgia~1.5M1.71×
03Louisiana~500K1.48×
04Mississippi~300K1.31×
05Texas~3M1.26×
06Arkansas~300K1.14×
07Indiana~600K1.10×
08Alabama~400K1.10×
09New Mexico~200K1.09×
10California~3.5M1.08×
11Oklahoma~300K1.06×
12Florida~2M1.04×
13North Carolina~900K1.04×
14Minnesota~400K1.04×
15Illinois~1M1.03×
16Arizona~600K1.03×
17Nevada~300K1.03×
18North Dakota~60K1.03×
19Kentucky~400K1.01×
20South Carolina~400K1.00×
21Nebraska~100K0.98×
22Tennessee~500K0.97×
23West Virginia~100K0.97×
24Kansas~200K0.96×
25Maryland~500K0.95×
26Missouri~400K0.95×
27Montana~70K0.95×
28Idaho~100K0.94×
29Virginia~600K0.93×
30Utah~200K0.93×
31Pennsylvania~900K0.92×
32Ohio~800K0.92×
33Michigan~700K0.92×
34New Jersey~700K0.92×
35Washington~500K0.92×
36Iowa~200K0.91×
37South Dakota~60K0.91×
38Connecticut~200K0.89×
39Wisconsin~400K0.88×
40New York~1.5M0.86×
41Colorado~400K0.85×
42Oregon~300K0.84×
43Hawaii~100K0.82×
44Delaware~60K0.81×
45Massachusetts~400K0.80×
46Rhode Island~70K0.79×
47Alaska~50K0.77×
48Maine~70K0.74×
49New Hampshire~80K0.73×
50Vermont~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Bulldog, United States
0.69×1.00×2.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bulldog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bulldog audience
#·InterestCategoryAffinity×
01Siberian HuskyPets & Animals5.33×
02Welsh CorgiPets & Animals5.20×
03Boxer (dog)Pets & Animals5.19×
04RottweilerPets & Animals5.16×
05Doberman PinscherPets & Animals5.12×
06Maltese (dog)Pets & Animals5.08×
07Pomeranian (dog)Pets & Animals4.98×
08American Pit Bull TerrierPets & Animals4.98×
09Border ColliePets & Animals4.96×
10Shih TzuPets & Animals4.89×
11BeaglePets & Animals4.78×
12PugPets & Animals4.51×
13French BulldogPets & Animals4.32×
14Dog loversPets & Animals4.22×
15PoodlePets & Animals4.19×
16Pit bullPets & Animals4.07×
17Yorkshire TerrierPets & Animals4.04×
18Chihuahua (dog)Pets & Animals3.98×
19DachshundPets & Animals3.98×
20Dog harnessPets & Animals3.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bulldog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bulldog audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.96×
Healthy LifestyleBALANCE1.49×
Design AffinityPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bulldog audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.98×
TraditionCONSERVATISM0.99×
Risk AppetiteTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bulldog have in United States?

Bulldog has an estimated audience of 27,718,761 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bulldog fans?

61.1% of Bulldog fans are female, 38.9% are male, with an average age of 38.2 years.

03

Which brands do Bulldog fans like most?

Bulldog fans show strongest brand affinity for Pomeranian (dog) (4.98×), Maltese (dog) (5.08×), and Siberian Husky (5.33×) over the country average.

04

Where do Bulldog fans live in United States?

Bulldog fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Bulldog fans also like?

Beyond Bulldog itself, the audience over-indexes on Maltese (dog) (5.08×), Siberian Husky (5.33×), Dog lovers (4.22×), and Rottweiler (5.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Bulldog audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bulldog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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