Pit bull Audience in United States

Pit bull has an estimated audience of 26,410,866 people in United States. 61.7% are female, 38.3% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, Diaper bag, Hobby Lobby, Bulldog, Aldi.

The average Pit bull fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, Diaper bag, Hobby Lobby, with strongest over-indexing on Planet Fitness (3.13× the country average). Demographically, the Pit bull audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Pit bull fans

Demographic split for Pit bull audience in United States
MetricValue
Female61.7%
Male38.3%
Average age38.3
Estimated audience size26,410,866

Audience persona

The typical Pit bull fan in United States is more female, around 38.3 years old, with strong Pet Ownership tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Pit bull in United States
RegionReachAffinity
California3,290,3961.13×
Texas2,811,6411.24×
Florida2,114,8531.18×
New York1,601,7291.09×
Illinois994,6521.13×
Pennsylvania919,5451.03×
Georgia912,7721.12×
North Carolina904,1561.14×
Ohio829,3711.02×
Virginia690,5701.07×
New Jersey679,9611.01×
Michigan671,1820.97×
Arizona620,2541.15×
Washington572,2771.08×
Tennessee567,9791.07×
Indiana556,0901.15×
Massachusetts510,3900.98×
Missouri509,6641.2×
Maryland456,5631.01×
South Carolina418,9001.05×
Alabama408,5951.11×
Colorado394,0760.95×
Louisiana375,9771.1×
Wisconsin370,3350.93×
Kentucky351,3051.06×
Minnesota348,6490.92×
Oklahoma347,4761.18×
Connecticut294,6491.11×
Oregon294,5610.97×
Utah273,3631.16×
Nevada271,1441.06×
Arkansas247,1121.14×
Mississippi225,5701.04×
Kansas217,3051.04×
Iowa198,7430.91×
New Mexico166,1941.25×
West Virginia124,2531.01×
Nebraska120,5350.91×
Idaho112,9530.85×
Hawaii106,1660.94×
Maine95,5791.01×
New Hampshire81,6160.78×
Rhode Island71,1090.85×
Washington, District of Columbia68,8110.87×
Delaware57,5700.79×
Montana51,7390.71×
South Dakota43,2380.71×
Alaska41,5440.74×
North Dakota41,2900.76×
Vermont32,3690.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pit bull audience
BrandAffinityCategory
Planet Fitness3.13×Sports
Diaper bag4.81×Kids & Family
Hobby Lobby2.45×Home & Garden
Bulldog3.49×Pets & Animals
Aldi2.19×Shopping
French Bulldog3.32×Pets & Animals
Clarinet4.91×Music & Radio
Beagle3.75×Pets & Animals
Largemouth bass5.1×Food & Beverages
Dog agility6.29×Pets & Animals
Funko5.37×Kids & Family
Metaphysics2.83×Business & Career
Chihuahua (dog)3.1×Pets & Animals
Do it yourself (DIY)1.63×Home & Garden
Shih Tzu3.48×Pets & Animals
Yorkshire Terrier3.09×Pets & Animals
Bass guitar2.46×Music & Radio
Labrador Retriever2.83×Pets & Animals
Saxophone4.51×Music & Radio
Dog harness2.77×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pit bull audience
TraitClusterScore
Pet OwnershipJOY1.55
SustainabilityBALANCE1.19
Early Adopter MentalityPOWER1.18
LGBTQ+ IdentityOPEN1.1
PatriotismCONSERVATISM1.09
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Pit bull
CountryShare
United States29.5%
Japan15.0%
Germany5.4%

See Pit bull audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Pit bull have in United States?

Pit bull has an estimated audience of 26,410,866 people in United States, concentrated in California and Texas.

What is the gender split and age of Pit bull fans?

61.7% of Pit bull fans are female, 38.3% are male, with an average age of 38.3 years.

Which brands do Pit bull fans like most?

Pit bull fans show strongest brand affinity for Planet Fitness (3.13×), Diaper bag (4.81×), and Hobby Lobby (2.45×) over the country average.

Where do Pit bull fans live in United States?

Pit bull fans in United States are most concentrated in California (reach 3,290,396), Texas (reach 2,811,641), and Florida (reach 2,114,853). These three regions account for the largest share of the active audience.

What other brands do Pit bull fans also like?

Beyond Pit bull itself, the audience over-indexes on Diaper bag (4.81×), Hobby Lobby (2.45×), Bulldog (3.49×), and Aldi (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pit bull. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.