Rascasse Audience Intelligence

Pit bull Audience in Germany

A data profile of the people who buy, follow and care about Pit bull in Germany — modelled from more than twelve digital signal sources. Pit bull has an estimated audience of 4,799,407 people in Germany.

#700among Topic in Germany#47in Pets & Animals

The average Pit bull fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pet sitting, Robert Redford, Pet adoption, with strongest over-indexing on Pet sitting (8.98× the country average).

Demographically, the Pit bull audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pit bull fan in Germany is more female, around 37.3 years old, with strong Pet Ownership tendencies and a notable affinity for Pet sitting.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pit bull profile in Germany.

Audience size
4.8M
in Germany
Gender
63.7%♀
36.3% male
Age
37.3
average years
Country rank
#1124
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pit bull fans

63.7% are female, 36.3% are male, average age 37.3.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Pit bull audience in Germany
MetricValue
Female63.7%
Male36.3%
Average age37.3
Estimated audience size4,799,407
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Pit bull audience in Germany
Age bracketShare%
16-1924%
20-2921%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Pit bull audience comes from Germany.

Worldwide audience distribution share by country for Pit bull
CountryShare
United States29.4%
Japan15.0%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pit bull audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pit bull fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~100K1.16×
02Sachsen~300K1.08×
03Nordrhein-Westfalen~1M1.07×
04Hessen~400K1.07×
05Baden-Württemberg~700K1.04×
06Niedersachsen~500K1.04×
07Berlin~200K1.04×
08Mecklenburg-Vorpommern~90K1.03×
09Bayern~800K1.00×
10Brandenburg~100K0.99×
11Thüringen~100K0.97×
12Sachsen-Anhalt~100K0.95×
13Schleswig-Holstein~200K0.94×
14Rheinland-Pfalz~200K0.93×
15Saarland~50K0.87×
16Bremen~40K0.86×
Fig. 06

Affinity by region

Affinity by region — Pit bull, Germany
0.86×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pit bull audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pit bull audience
#·InterestCategoryAffinity×
01Pet sittingPets & Animals8.98×
02Pet adoptionPets & Animals6.72×
03Dog groomingPets & Animals6.41×
04Robert RedfordMovies & TV5.06×
05Dog trainingPets & Animals4.58×
06RottweilerPets & Animals4.20×
07Shih TzuPets & Animals3.94×
08BeaglePets & Animals3.82×
09Yorkshire TerrierPets & Animals3.78×
10French BulldogPets & Animals3.77×
11Border ColliePets & Animals3.76×
12Labrador RetrieverPets & Animals3.59×
13Crime fictionLiterature3.44×
14Pet storePets & Animals3.37×
15Golden RetrieverPets & Animals3.34×
16British ShorthairPets & Animals3.15×
17LivemusicMusic & Radio2.32×
18Pet foodPets & Animals2.26×
19House musicMusic & Radio2.18×
20Do it yourself (DIY)Home & Garden1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pit bull audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pit bull audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.45×
Community OrientationOPEN1.43×
Quality AwarenessPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pit bull audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
PatriotismCONSERVATISM0.89×
Career OrientationPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pit bull have in Germany?

Pit bull has an estimated audience of 4,799,407 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pit bull fans?

63.7% of Pit bull fans are female, 36.3% are male, with an average age of 37.3 years.

03

Which brands do Pit bull fans like most?

Pit bull fans show strongest brand affinity for Pet sitting (8.98×), Robert Redford (5.06×), and Pet adoption (6.72×) over the country average.

04

Where do Pit bull fans live in Germany?

Pit bull fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Pit bull fans also like?

Beyond Pit bull itself, the audience over-indexes on Robert Redford (5.06×), Pet adoption (6.72×), Dog grooming (6.41×), and French Bulldog (3.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Pit bull audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pit bull. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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