Rascasse Audience Intelligence

Dog training Audience in Germany

A data profile of the people who buy, follow and care about Dog training in Germany — modelled from more than twelve digital signal sources. Dog training has an estimated audience of 2,192,045 people in Germany.

#1779among Topic in Germany#88in Pets & Animals

The average Dog training fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dog walking, Dog health, Dog collar, with strongest over-indexing on Dog walking (5.95× the country average).

Demographically, the Dog training audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dog training fan in Germany is more female, around 38.7 years old, with strong Pet Ownership tendencies and a notable affinity for Dog walking.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dog training profile in Germany.

Audience size
2.2M
in Germany
Gender
65.3%♀
34.7% male
Age
38.7
average years
Country rank
#3042
Topic in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dog training fans

65.3% are female, 34.7% are male, average age 38.7.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Dog training audience in Germany
MetricValue
Female65.3%
Male34.7%
Average age38.7
Estimated audience size2,192,045
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Dog training audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Dog training audience comes from Germany.

Worldwide audience distribution share by country for Dog training
CountryShare
United States23.5%
Japan11.2%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dog training audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dog training fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~90K1.14×
02Rheinland-Pfalz~100K1.13×
03Thüringen~60K1.13×
04Niedersachsen~200K1.10×
05Brandenburg~70K1.10×
06Saarland~30K1.10×
07Nordrhein-Westfalen~500K1.07×
08Sachsen-Anhalt~60K1.03×
09Mecklenburg-Vorpommern~40K0.98×
10Bremen~20K0.97×
11Bayern~300K0.95×
12Baden-Württemberg~300K0.94×
13Hessen~200K0.92×
14Sachsen~100K0.91×
15Berlin~90K0.88×
16Hamburg~40K0.78×
Fig. 06

Affinity by region

Affinity by region — Dog training, Germany
0.78×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dog training audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dog training audience
#·InterestCategoryAffinity×
01Border ColliePets & Animals6.84×
02Dog breedingPets & Animals6.30×
03Dog healthPets & Animals6.25×
04Great DanePets & Animals6.14×
05Dog walkingPets & Animals5.95×
06Dog collarPets & Animals5.89×
07Australian ShepherdPets & Animals5.84×
08Boxer (dog)Pets & Animals5.59×
09French BulldogPets & Animals5.36×
10Maltese (dog)Pets & Animals5.33×
11Siberian HuskyPets & Animals5.32×
12Golden RetrieverPets & Animals5.16×
13Yorkshire TerrierPets & Animals5.01×
14Pet sittingPets & Animals4.59×
15Dog foodPets & Animals4.45×
16Dog harnessPets & Animals4.45×
17Obedience schoolPets & Animals4.35×
18Pet storePets & Animals4.29×
19Dog loversPets & Animals4.02×
20Dog breedPets & Animals3.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dog training audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dog training audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.04×
Design AffinityPREMIUM1.18×
SustainabilityBALANCE1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dog training audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.71×
PatriotismCONSERVATISM0.78×
Career OrientationPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dog training have in Germany?

Dog training has an estimated audience of 2,192,045 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dog training fans?

65.3% of Dog training fans are female, 34.7% are male, with an average age of 38.7 years.

03

Which brands do Dog training fans like most?

Dog training fans show strongest brand affinity for Dog walking (5.95×), Dog health (6.25×), and Dog collar (5.89×) over the country average.

04

Where do Dog training fans live in Germany?

Dog training fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Dog training fans also like?

Beyond Dog training itself, the audience over-indexes on Dog health (6.25×), Dog collar (5.89×), Border Collie (6.84×), and Dog food (4.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Dog training audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dog training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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