Dog training Audience in Germany
Dog training has an estimated audience of 2,192,045 people in Germany. 65.3% are female, 34.7% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog walking, Dog health, Dog collar, Border Collie, Dog food.
The average Dog training fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog walking, Dog health, Dog collar, with strongest over-indexing on Dog walking (5.95× the country average). Demographically, the Dog training audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dog training fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 38.7 |
| Estimated audience size | 2,192,045 |
Audience persona
The typical Dog training fan in Germany is more female, around 38.7 years old, with strong Pet Ownership tendencies and a notable affinity for Dog walking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 528,436 | 1.1× |
| Bayern | 338,086 | 0.96× |
| Baden-Württemberg | 293,526 | 0.98× |
| Niedersachsen | 238,733 | 1.12× |
| Hessen | 153,551 | 0.92× |
| Rheinland-Pfalz | 124,556 | 1.13× |
| Sachsen | 97,658 | 0.91× |
| Schleswig-Holstein | 95,746 | 1.22× |
| Berlin | 78,517 | 0.8× |
| Brandenburg | 75,470 | 1.11× |
| Sachsen-Anhalt | 62,105 | 1.09× |
| Thüringen | 60,157 | 1.08× |
| Mecklenburg-Vorpommern | 39,247 | 0.94× |
| Hamburg | 36,463 | 0.74× |
| Saarland | 31,373 | 1.17× |
| Bremen | 13,815 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog walking | 5.95× | Pets & Animals |
| Dog health | 6.25× | Pets & Animals |
| Dog collar | 5.89× | Pets & Animals |
| Border Collie | 6.84× | Pets & Animals |
| Dog food | 4.45× | Pets & Animals |
| French Bulldog | 5.36× | Pets & Animals |
| Dog breeding | 6.3× | Pets & Animals |
| Golden Retriever | 5.16× | Pets & Animals |
| Maltese (dog) | 5.33× | Pets & Animals |
| Siberian Husky | 5.32× | Pets & Animals |
| Boxer (dog) | 5.59× | Pets & Animals |
| Dog lovers | 4.02× | Pets & Animals |
| Yorkshire Terrier | 5.01× | Pets & Animals |
| Pet store | 4.29× | Pets & Animals |
| Australian Shepherd | 5.84× | Pets & Animals |
| Dog harness | 4.45× | Pets & Animals |
| Obedience school | 4.35× | Pets & Animals |
| Great Dane | 6.14× | Pets & Animals |
| Pet sitting | 4.59× | Pets & Animals |
| Dog breed | 3.38× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.08 |
| Sustainability | BALANCE | 1.29 |
| DIY Mentality | THRILL | 1.28 |
| Indulgence | JOY | 1.19 |
| Sports Activity | POWER | 1.17 |
| Luxury Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Japan | 11.2% |
| Germany | 6.0% |
See Dog training audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dog training have in Germany?
Dog training has an estimated audience of 2,192,045 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dog training fans?
65.3% of Dog training fans are female, 34.7% are male, with an average age of 38.7 years.
Which brands do Dog training fans like most?
Dog training fans show strongest brand affinity for Dog walking (5.95×), Dog health (6.25×), and Dog collar (5.89×) over the country average.
Where do Dog training fans live in Germany?
Dog training fans in Germany are most concentrated in Nordrhein-Westfalen (reach 528,436), Bayern (reach 338,086), and Baden-Württemberg (reach 293,526). These three regions account for the largest share of the active audience.
What other brands do Dog training fans also like?
Beyond Dog training itself, the audience over-indexes on Dog health (6.25×), Dog collar (5.89×), Border Collie (6.84×), and Dog food (4.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dog training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.