Rascasse Audience Intelligence

Dog training Audience in United States

A data profile of the people who buy, follow and care about Dog training in United States — modelled from more than twelve digital signal sources. Dog training has an estimated audience of 8,654,780 people in United States.

#2575among Topic in United States#106in Pets & Animals

The average Dog training fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog health, Dog walking, Dog harness, with strongest over-indexing on Dog health (7.76× the country average).

Demographically, the Dog training audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Pet Ownership, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dog training fan in United States is more female, around 38.4 years old, with strong Pet Ownership tendencies and a notable affinity for Dog health.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dog training profile in United States.

Audience size
8.7M
in United States
Gender
61.7%♀
38.3% male
Age
38.4
average years
Country rank
#4109
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dog training fans

61.7% are female, 38.3% are male, average age 38.4.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Dog training audience in United States
MetricValue
Female61.7%
Male38.3%
Average age38.4
Estimated audience size8,654,780
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Dog training audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3917%
40-4919%
50+21%
Fig. 04

Worldwide distribution

23.5%

of the worldwide Dog training audience comes from United States.

Worldwide audience distribution share by country for Dog training
CountryShare
United States23.5%
Japan11.2%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dog training audience in United States is strongest.

Fig. 05

Top regions by affinity

Dog training fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~100K1.39×
02Washington~200K1.22×
03Colorado~200K1.19×
04Idaho~50K1.19×
05Oklahoma~100K1.17×
06Minnesota~100K1.15×
07New Hampshire~40K1.12×
08Indiana~200K1.10×
09Missouri~200K1.10×
10North Carolina~300K1.09×
11Arkansas~80K1.09×
12Arizona~200K1.08×
13Tennessee~200K1.07×
14Maine~30K1.07×
15Utah~80K1.06×
16Ohio~300K1.05×
17South Carolina~100K1.05×
18Virginia~200K1.04×
19Wisconsin~100K1.04×
20West Virginia~40K1.04×
21Kentucky~100K1.03×
22Michigan~200K1.02×
23Nevada~90K1.02×
24Kansas~70K1.02×
25Montana~20K1.02×
26Vermont~20K1.02×
27California~1M1.01×
28Alaska~20K1.01×
29Pennsylvania~300K0.98×
30Texas~700K0.97×
31Florida~600K0.97×
32Georgia~300K0.96×
33Illinois~300K0.95×
34North Dakota~20K0.95×
35Connecticut~80K0.94×
36Maryland~100K0.93×
37Iowa~70K0.93×
38New Mexico~40K0.93×
39Rhode Island~30K0.92×
40Nebraska~40K0.89×
41Hawaii~30K0.88×
42Massachusetts~100K0.87×
43Alabama~100K0.87×
44Louisiana~100K0.87×
45Delaware~20K0.87×
46South Dakota~20K0.87×
47New Jersey~200K0.84×
48Mississippi~60K0.84×
49New York~400K0.79×
50Washington, District of Columbia~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Dog training, United States
0.71×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dog training audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dog training audience
#·InterestCategoryAffinity×
01Dog behaviorPets & Animals8.28×
02Dog toyPets & Animals8.13×
03Dog healthPets & Animals7.76×
04Dog harnessPets & Animals7.39×
05Border ColliePets & Animals7.13×
06Dog collarPets & Animals7.02×
07Dog walkingPets & Animals6.71×
08French BulldogPets & Animals6.19×
09LabradorPets & Animals6.06×
10Shelter DogsPets & Animals5.97×
11Cat play and toysPets & Animals5.74×
12Boxer (dog)Pets & Animals5.53×
13Australian ShepherdPets & Animals5.43×
14Golden RetrieverPets & Animals5.23×
15Maltese (dog)Pets & Animals4.93×
16Dog foodPets & Animals4.04×
17Cat foodPets & Animals4.00×
18Pet storePets & Animals3.99×
19Dog loversPets & Animals3.79×
20Dog breedPets & Animals2.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dog training audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dog training audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.93×
Sports ActivityPOWER1.22×
Design AffinityPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dog training audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.91×
Career OrientationPOWER0.94×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dog training have in United States?

Dog training has an estimated audience of 8,654,780 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dog training fans?

61.7% of Dog training fans are female, 38.3% are male, with an average age of 38.4 years.

03

Which brands do Dog training fans like most?

Dog training fans show strongest brand affinity for Dog health (7.76×), Dog walking (6.71×), and Dog harness (7.39×) over the country average.

04

Where do Dog training fans live in United States?

Dog training fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Dog training fans also like?

Beyond Dog training itself, the audience over-indexes on Dog walking (6.71×), Dog harness (7.39×), Dog collar (7.02×), and French Bulldog (6.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Dog training audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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