Dog training Audience in United States

Dog training has an estimated audience of 8,654,780 people in United States. 61.7% are female, 38.3% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Dog health, Dog walking, Dog harness, Dog collar, French Bulldog.
The average Dog training fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog health, Dog walking, Dog harness, with strongest over-indexing on Dog health (7.76× the country average). Demographically, the Dog training audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dog training fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 38.4 |
| Estimated audience size | 8,654,780 |
Audience persona
The typical Dog training fan in United States is more female, around 38.4 years old, with strong Pet Ownership tendencies and a notable affinity for Dog health.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,030,048 | 1.08× |
| Texas | 802,098 | 1.08× |
| Florida | 588,267 | 1× |
| New York | 377,868 | 0.78× |
| Illinois | 299,110 | 1.04× |
| North Carolina | 290,885 | 1.12× |
| Ohio | 285,085 | 1.07× |
| Pennsylvania | 276,924 | 0.95× |
| Georgia | 257,636 | 0.97× |
| Washington | 250,446 | 1.44× |
| Michigan | 241,098 | 1.07× |
| Virginia | 231,023 | 1.1× |
| New Jersey | 188,103 | 0.85× |
| Colorado | 185,623 | 1.36× |
| Indiana | 180,288 | 1.14× |
| Tennessee | 179,741 | 1.04× |
| Arizona | 176,200 | 1× |
| Missouri | 168,391 | 1.21× |
| Minnesota | 163,471 | 1.32× |
| Massachusetts | 151,393 | 0.89× |
| Oregon | 151,075 | 1.52× |
| Maryland | 140,671 | 0.95× |
| South Carolina | 140,424 | 1.08× |
| Wisconsin | 137,223 | 1.05× |
| Oklahoma | 120,456 | 1.25× |
| Kentucky | 110,239 | 1.02× |
| Alabama | 94,644 | 0.78× |
| Louisiana | 94,116 | 0.84× |
| Utah | 93,131 | 1.2× |
| Nevada | 84,042 | 1× |
| Connecticut | 80,901 | 0.93× |
| Arkansas | 76,608 | 1.07× |
| Kansas | 70,172 | 1.03× |
| Iowa | 66,956 | 0.94× |
| Idaho | 55,341 | 1.28× |
| Mississippi | 50,077 | 0.7× |
| New Mexico | 39,186 | 0.9× |
| Nebraska | 35,533 | 0.82× |
| West Virginia | 35,093 | 0.87× |
| New Hampshire | 33,618 | 0.99× |
| Maine | 29,315 | 0.95× |
| Hawaii | 28,576 | 0.77× |
| Rhode Island | 24,117 | 0.88× |
| Montana | 21,337 | 0.89× |
| Washington, District of Columbia | 19,522 | 0.75× |
| Delaware | 19,014 | 0.8× |
| South Dakota | 16,557 | 0.83× |
| Vermont | 15,632 | 1.03× |
| North Dakota | 15,411 | 0.87× |
| Alaska | 13,931 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog health | 7.76× | Pets & Animals |
| Dog walking | 6.71× | Pets & Animals |
| Dog harness | 7.39× | Pets & Animals |
| Dog collar | 7.02× | Pets & Animals |
| French Bulldog | 6.19× | Pets & Animals |
| Border Collie | 7.13× | Pets & Animals |
| Golden Retriever | 5.23× | Pets & Animals |
| Dog food | 4.04× | Pets & Animals |
| Shelter Dogs | 5.97× | Pets & Animals |
| Cat play and toys | 5.74× | Pets & Animals |
| Boxer (dog) | 5.53× | Pets & Animals |
| Dog toy | 8.13× | Pets & Animals |
| Pet store | 3.99× | Pets & Animals |
| Maltese (dog) | 4.93× | Pets & Animals |
| Cat food | 4× | Pets & Animals |
| Dog breed | 2.84× | Pets & Animals |
| Dog behavior | 8.28× | Pets & Animals |
| Dog lovers | 3.79× | Pets & Animals |
| Australian Shepherd | 5.43× | Pets & Animals |
| Labrador | 6.06× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.78 |
| Sustainability | BALANCE | 1.35 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Design Affinity | PREMIUM | 1.29 |
| Luxury Orientation | PREMIUM | 1.21 |
| Sports Activity | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Japan | 11.2% |
| Germany | 6.0% |
See Dog training audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Dog training have in United States?
Dog training has an estimated audience of 8,654,780 people in United States, concentrated in California and Texas.
What is the gender split and age of Dog training fans?
61.7% of Dog training fans are female, 38.3% are male, with an average age of 38.4 years.
Which brands do Dog training fans like most?
Dog training fans show strongest brand affinity for Dog health (7.76×), Dog walking (6.71×), and Dog harness (7.39×) over the country average.
Where do Dog training fans live in United States?
Dog training fans in United States are most concentrated in California (reach 1,030,048), Texas (reach 802,098), and Florida (reach 588,267). These three regions account for the largest share of the active audience.
What other brands do Dog training fans also like?
Beyond Dog training itself, the audience over-indexes on Dog walking (6.71×), Dog harness (7.39×), Dog collar (7.02×), and French Bulldog (6.19×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Dog training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.