Dog behavior Audience in United States

Dog behavior logo

Dog behavior has an estimated audience of 6,405,246 people in United States. 62.8% are female, 37.2% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, Planet Fitness, Diaper bag, Do it yourself (DIY), Pet food.

The average Dog behavior fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, Planet Fitness, Diaper bag, with strongest over-indexing on PSV Eindhoven (93.89× the country average). Demographically, the Dog behavior audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Dog behavior fans

Demographic split for Dog behavior audience in United States
MetricValue
Female62.8%
Male37.2%
Average age37.1
Estimated audience size6,405,246

Audience persona

The typical Dog behavior fan in United States is more female, around 37.1 years old, with strong Pet Ownership tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Dog behavior in United States
RegionReachAffinity
California706,8361×
Texas560,7701.02×
Florida385,1750.89×
New York316,9090.89×
North Carolina212,9591.1×
Pennsylvania194,3700.9×
Illinois186,2420.87×
Georgia184,8280.94×
Ohio182,6370.93×
Washington151,0741.18×
Virginia147,7040.95×
Michigan146,6240.88×
Arizona137,6421.05×
New Jersey125,2820.77×
Tennessee120,0210.93×
Massachusetts114,7810.91×
Colorado112,9891.12×
Indiana112,9220.97×
Missouri106,2811.03×
Minnesota95,1221.04×
Maryland93,5210.85×
Wisconsin93,3390.97×
Oregon84,2961.15×
South Carolina81,6180.85×
Alabama79,3870.89×
Kentucky76,6660.95×
Louisiana70,4520.85×
Oklahoma67,0310.94×
Nevada57,8420.93×
Connecticut55,4720.86×
Iowa49,8130.94×
Utah47,3020.82×
Kansas42,9310.85×
Arkansas42,6070.81×
Mississippi37,5340.71×
Idaho33,3831.04×
Hawaii30,3711.1×
New Hampshire29,7861.18×
New Mexico29,0150.9×
Maine27,3761.19×
Nebraska26,3900.82×
West Virginia24,1000.81×
Alaska22,3321.63×
South Dakota19,2151.3×
North Dakota18,7101.42×
Wyoming18,1031.91×
Montana17,9701.01×
Rhode Island17,8050.87×
Vermont16,1651.44×
Delaware15,9450.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dog behavior audience
BrandAffinityCategory
PSV Eindhoven93.89×Sports
Planet Fitness3.45×Sports
Diaper bag5.33×Kids & Family
Do it yourself (DIY)2.4×Home & Garden
Pet food3.17×Pets & Animals
Back to the Future9.17×Movies & TV
Deutsche Eishockey Liga24.64×Sports
Pet store3.46×Pets & Animals
Travel photography4.19×Technology & Electronics
Lace wig3.44×Beauty & Wellness
Dog agility7.09×Pets & Animals
Superman1.52×Movies & TV
Largemouth bass5.57×Food & Beverages
Clarinet5.12×Music & Radio
Feyenoord23.57×Sports
Funko5.75×Kids & Family
Harry Potter1.86×Movies & TV
FC Bayern Munich3.54×Sports
Bass guitar2.6×Music & Radio
Wildlife photography3.62×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dog behavior audience
TraitClusterScore
Pet OwnershipJOY2.57
LGBTQ+ IdentityOPEN2.26
Design AffinityPREMIUM1.75
SustainabilityBALANCE1.62
Luxury OrientationPREMIUM1.55
DIY MentalityTHRILL1.48

Worldwide distribution

Worldwide audience distribution share by country for Dog behavior
CountryShare
United States24.8%
Japan11.7%
Germany6.2%

See Dog behavior audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Dog behavior have in United States?

Dog behavior has an estimated audience of 6,405,246 people in United States, concentrated in California and Texas.

What is the gender split and age of Dog behavior fans?

62.8% of Dog behavior fans are female, 37.2% are male, with an average age of 37.1 years.

Which brands do Dog behavior fans like most?

Dog behavior fans show strongest brand affinity for PSV Eindhoven (93.89×), Planet Fitness (3.45×), and Diaper bag (5.33×) over the country average.

Where do Dog behavior fans live in United States?

Dog behavior fans in United States are most concentrated in California (reach 706,836), Texas (reach 560,770), and Florida (reach 385,175). These three regions account for the largest share of the active audience.

What other brands do Dog behavior fans also like?

Beyond Dog behavior itself, the audience over-indexes on Planet Fitness (3.45×), Diaper bag (5.33×), Do it yourself (DIY) (2.4×), and Pet food (3.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.