Dog behavior Audience in Germany
Dog behavior has an estimated audience of 1,599,683 people in Germany. 64.3% are female, 35.7% are male, average age 38.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Fressnapf, Livemusic, Pet store, Pet food, Car wash.
The average Dog behavior fan in Germany is 38.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Fressnapf, Livemusic, Pet store, with strongest over-indexing on Fressnapf (7.55× the country average). Demographically, the Dog behavior audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dog behavior fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 38.1 |
| Estimated audience size | 1,599,683 |
Audience persona
The typical Dog behavior fan in Germany is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Fressnapf.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 117,192 | 0.46× |
| Baden-Württemberg | 116,410 | 0.53× |
| Nordrhein-Westfalen | 114,004 | 0.33× |
| Rheinland-Pfalz | 112,139 | 1.4× |
| Niedersachsen | 106,809 | 0.69× |
| Schleswig-Holstein | 97,691 | 1.7× |
| Hessen | 90,317 | 0.74× |
| Berlin | 80,621 | 1.13× |
| Sachsen | 80,432 | 1.03× |
| Sachsen-Anhalt | 67,212 | 1.62× |
| Hamburg | 64,485 | 1.78× |
| Brandenburg | 49,836 | 1× |
| Thüringen | 41,523 | 1.02× |
| Mecklenburg-Vorpommern | 35,468 | 1.16× |
| Bremen | 34,601 | 2.53× |
| Saarland | 11,753 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fressnapf | 7.55× | Shopping |
| Livemusic | 6.55× | Music & Radio |
| Pet store | 5.43× | Pets & Animals |
| Pet food | 4.53× | Pets & Animals |
| Car wash | 6.21× | Cars & Mobility |
| Do it yourself (DIY) | 2.55× | Home & Garden |
| Natural foods | 4.93× | Food & Beverages |
| Harry Potter | 1.77× | Movies & TV |
| Vegetable Gardening | 6.21× | Food & Beverages |
| Non-fiction books | 4.59× | Literature |
| Sports betting | 5.97× | Games |
| Etsy | 3.1× | Fashion & Accessoires |
| Art exhibition | 3.53× | Arts & Culture |
| Art Collecting | 7.16× | Arts & Culture |
| Pet sitting | 3.36× | Pets & Animals |
| Modern architecture | 2.88× | Arts & Culture |
| Ryanair | 2.04× | Travel & Leisure |
| Dog grooming | 4.79× | Pets & Animals |
| Local food | 2.54× | Food & Beverages |
| Paleolithic diet | 5.45× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.14 |
| Sports Activity | POWER | 1.69 |
| Sustainability | BALANCE | 1.68 |
| Urban Lifestyle | OPEN | 1.45 |
| DIY Mentality | THRILL | 1.41 |
| Travelling | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 11.7% |
| Germany | 6.2% |
See Dog behavior audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dog behavior have in Germany?
Dog behavior has an estimated audience of 1,599,683 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Dog behavior fans?
64.3% of Dog behavior fans are female, 35.7% are male, with an average age of 38.1 years.
Which brands do Dog behavior fans like most?
Dog behavior fans show strongest brand affinity for Fressnapf (7.55×), Livemusic (6.55×), and Pet store (5.43×) over the country average.
Where do Dog behavior fans live in Germany?
Dog behavior fans in Germany are most concentrated in Bayern (reach 117,192), Baden-Württemberg (reach 116,410), and Nordrhein-Westfalen (reach 114,004). These three regions account for the largest share of the active audience.
What other brands do Dog behavior fans also like?
Beyond Dog behavior itself, the audience over-indexes on Livemusic (6.55×), Pet store (5.43×), Pet food (4.53×), and Car wash (6.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dog behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.