Pet adoption Audience in Germany
Pet adoption has an estimated audience of 2,321,355 people in Germany. 64.2% are female, 35.8% are male, average age 38.1. Top regions: Saarland, Bayern, Nordrhein-Westfalen. Top brand affinities: Miniature Schnauzer, Boston Terrier, Border Collie, Dog health, Samoyed (dog).
The average Pet adoption fan in Germany is 38.1 years old, more female, and lives primarily in Saarland. The audience is concentrated in Saarland, Bayern, Nordrhein-Westfalen. Top brand affinities include Miniature Schnauzer, Boston Terrier, Border Collie, with strongest over-indexing on Miniature Schnauzer (14.2× the country average). Demographically, the Pet adoption audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Pet adoption fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 38.1 |
| Estimated audience size | 2,321,355 |
Audience persona
The typical Pet adoption fan in Germany is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Miniature Schnauzer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Saarland | 150,459 | 5.28× |
| Bayern | 101,133 | 0.27× |
| Nordrhein-Westfalen | 93,458 | 0.18× |
| Rheinland-Pfalz | 85,657 | 0.74× |
| Baden-Württemberg | 73,536 | 0.23× |
| Hessen | 70,891 | 0.4× |
| Sachsen-Anhalt | 68,263 | 1.13× |
| Brandenburg | 65,076 | 0.9× |
| Thüringen | 63,881 | 1.08× |
| Niedersachsen | 59,776 | 0.27× |
| Sachsen | 56,300 | 0.49× |
| Berlin | 52,940 | 0.51× |
| Schleswig-Holstein | 50,219 | 0.6× |
| Bremen | 49,821 | 2.51× |
| Mecklenburg-Vorpommern | 45,849 | 1.03× |
| Hamburg | 37,858 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Miniature Schnauzer | 14.2× | Pets & Animals |
| Boston Terrier | 13.47× | Pets & Animals |
| Border Collie | 10.08× | Pets & Animals |
| Dog health | 8.04× | Pets & Animals |
| Samoyed (dog) | 13.58× | Pets & Animals |
| Dog harness | 7.97× | Pets & Animals |
| Great Dane | 11.05× | Pets & Animals |
| Boxer (dog) | 9.11× | Pets & Animals |
| Siberian Husky | 7.56× | Pets & Animals |
| Welsh Corgi | 9.55× | Pets & Animals |
| Dog collar | 6.21× | Pets & Animals |
| Dog walking | 5.71× | Pets & Animals |
| Alaskan Malamute | 9.91× | Pets & Animals |
| Bernese Mountain Dog | 12.31× | Pets & Animals |
| French Bulldog | 6.51× | Pets & Animals |
| Doberman Pinscher | 8.1× | Pets & Animals |
| Golden Retriever | 6.2× | Pets & Animals |
| Shelter Dogs | 8.36× | Pets & Animals |
| Cat play and toys | 6.41× | Pets & Animals |
| Pet store | 5.54× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.36 |
| Sustainability | BALANCE | 1.95 |
| Sports Activity | POWER | 1.84 |
| DIY Mentality | THRILL | 1.56 |
| Travelling | THRILL | 1.54 |
| Urban Lifestyle | OPEN | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| Japan | 10.8% |
| United Kingdom | 6.5% |
See Pet adoption audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pet adoption have in Germany?
Pet adoption has an estimated audience of 2,321,355 people in Germany, concentrated in Saarland and Bayern.
What is the gender split and age of Pet adoption fans?
64.2% of Pet adoption fans are female, 35.8% are male, with an average age of 38.1 years.
Which brands do Pet adoption fans like most?
Pet adoption fans show strongest brand affinity for Miniature Schnauzer (14.2×), Boston Terrier (13.47×), and Border Collie (10.08×) over the country average.
Where do Pet adoption fans live in Germany?
Pet adoption fans in Germany are most concentrated in Saarland (reach 150,459), Bayern (reach 101,133), and Nordrhein-Westfalen (reach 93,458). These three regions account for the largest share of the active audience.
What other brands do Pet adoption fans also like?
Beyond Pet adoption itself, the audience over-indexes on Boston Terrier (13.47×), Border Collie (10.08×), Dog health (8.04×), and Samoyed (dog) (13.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pet adoption. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.