Rascasse Audience Intelligence

Pet adoption Audience in Germany

A data profile of the people who buy, follow and care about Pet adoption in Germany — modelled from more than twelve digital signal sources. Pet adoption has an estimated audience of 2,321,355 people in Germany.

#1700among Topic in Germany#85in Pets & Animals

The average Pet adoption fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Miniature Schnauzer, Boston Terrier, Border Collie, with strongest over-indexing on Miniature Schnauzer (14.2× the country average).

Demographically, the Pet adoption audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pet adoption fan in Germany is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Miniature Schnauzer.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pet adoption profile in Germany.

Audience size
2.3M
in Germany
Gender
64.2%♀
35.8% male
Age
38.1
average years
Country rank
#2874
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pet adoption fans

64.2% are female, 35.8% are male, average age 38.1.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Pet adoption audience in Germany
MetricValue
Female64.2%
Male35.8%
Average age38.1
Estimated audience size2,321,355
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Pet adoption audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3921%
40-4920%
50+17%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Pet adoption audience comes from Germany.

Worldwide audience distribution share by country for Pet adoption
CountryShare
United States29.5%
Japan10.8%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pet adoption audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pet adoption fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~80K2.91×
02Bremen~30K1.30×
03Sachsen-Anhalt~60K1.03×
04Thüringen~60K1.01×
05Mecklenburg-Vorpommern~40K1.00×
06Brandenburg~70K0.97×
07Hamburg~50K0.93×
08Rheinland-Pfalz~100K0.92×
09Schleswig-Holstein~80K0.91×
10Sachsen~100K0.88×
11Berlin~90K0.85×
12Niedersachsen~200K0.83×
13Hessen~100K0.80×
14Baden-Württemberg~300K0.79×
15Bayern~300K0.75×
16Nordrhein-Westfalen~400K0.73×
Fig. 06

Affinity by region

Affinity by region — Pet adoption, Germany
0.73×1.00×2.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pet adoption audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pet adoption audience
#·InterestCategoryAffinity×
01Miniature SchnauzerPets & Animals14.20×
02Samoyed (dog)Pets & Animals13.58×
03Boston TerrierPets & Animals13.47×
04Bernese Mountain DogPets & Animals12.31×
05Great DanePets & Animals11.05×
06Border ColliePets & Animals10.08×
07Alaskan MalamutePets & Animals9.91×
08Welsh CorgiPets & Animals9.55×
09Boxer (dog)Pets & Animals9.11×
10Shelter DogsPets & Animals8.36×
11Doberman PinscherPets & Animals8.10×
12Dog healthPets & Animals8.04×
13Dog harnessPets & Animals7.97×
14Siberian HuskyPets & Animals7.56×
15French BulldogPets & Animals6.51×
16Cat play and toysPets & Animals6.41×
17Dog collarPets & Animals6.21×
18Golden RetrieverPets & Animals6.20×
19Dog walkingPets & Animals5.71×
20Pet storePets & Animals5.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pet adoption audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pet adoption audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.89×
Community OrientationOPEN1.44×
MindfulnessBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pet adoption audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.43×
IndulgenceJOY0.54×
Convenience OrientationPREMIUM0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pet adoption have in Germany?

Pet adoption has an estimated audience of 2,321,355 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pet adoption fans?

64.2% of Pet adoption fans are female, 35.8% are male, with an average age of 38.1 years.

03

Which brands do Pet adoption fans like most?

Pet adoption fans show strongest brand affinity for Miniature Schnauzer (14.2×), Boston Terrier (13.47×), and Border Collie (10.08×) over the country average.

04

Where do Pet adoption fans live in Germany?

Pet adoption fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Pet adoption fans also like?

Beyond Pet adoption itself, the audience over-indexes on Boston Terrier (13.47×), Border Collie (10.08×), Dog health (8.04×), and Samoyed (dog) (13.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Pet adoption audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pet adoption. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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