Pet adoption Audience in United States

Pet adoption logo

Pet adoption has an estimated audience of 11,778,913 people in United States. 65.6% are female, 34.4% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Dog lovers, Dog walking, Yahoo!奇摩名人娛樂, Dog food, Pet food.

The average Pet adoption fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog lovers, Dog walking, Yahoo!奇摩名人娛樂, with strongest over-indexing on Dog lovers (2.41× the country average). Demographically, the Pet adoption audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Pet adoption fans

Demographic split for Pet adoption audience in United States
MetricValue
Female65.6%
Male34.4%
Average age39.1
Estimated audience size11,778,913

Audience persona

The typical Pet adoption fan in United States is more female, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Dog lovers.

Top regions in United States

Top regions ranked by reach for Pet adoption in United States
RegionReachAffinity
California1,327,6861.02×
Texas1,152,0781.14×
Florida924,8361.16×
New York522,9870.79×
Illinois419,8111.07×
Pennsylvania394,5850.99×
Michigan360,2231.17×
North Carolina350,8720.99×
Ohio344,0720.95×
Georgia316,7250.87×
Washington314,5991.33×
Missouri309,2231.63×
Arizona281,1731.17×
Virginia269,5660.94×
Indiana236,0081.1×
New Jersey233,5100.78×
Colorado228,7691.23×
Tennessee222,5060.94×
Massachusetts215,8180.93×
Minnesota191,3471.13×
Wisconsin190,0041.07×
Maryland187,3730.93×
South Carolina180,8101.02×
Oregon169,1141.25×
Louisiana142,8940.94×
Oklahoma136,8301.05×
Nevada135,3401.19×
Kentucky134,6620.91×
Alabama133,9810.81×
Kansas129,9141.4×
Connecticut118,5671×
Utah97,5230.92×
Iowa94,5130.97×
Arkansas91,5430.94×
New Mexico78,1701.32×
Idaho74,9851.27×
Mississippi68,2080.7×
Maine51,1161.21×
Nebraska50,1120.85×
New Hampshire46,9941.01×
West Virginia39,8750.73×
Rhode Island39,4171.05×
Montana33,6381.03×
Hawaii28,3540.56×
Delaware23,7630.73×
North Dakota22,8310.94×
Alaska22,6700.9×
South Dakota19,9210.73×
Washington, District of Columbia17,4060.49×
Vermont17,2100.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pet adoption audience
BrandAffinityCategory
Dog lovers2.41×Pets & Animals
Dog walking2.01×Pets & Animals
Yahoo!奇摩名人娛樂1.66×Internet & Social Media
Dog food1.85×Pets & Animals
Pet food1.73×Pets & Animals
Pomeranian (dog)2.4×Pets & Animals
French Bulldog2.24×Pets & Animals
Pet store1.95×Pets & Animals
Maltese (dog)2.41×Pets & Animals
Chihuahua (dog)2.23×Pets & Animals
Dachshund2.23×Pets & Animals
Animal welfare1.56×Politics & Society
Poodle2.25×Pets & Animals
Labrador Retriever2.02×Pets & Animals
Dog health2.01×Pets & Animals
Cat food1.95×Pets & Animals
Shih Tzu2.35×Pets & Animals
Beagle2.33×Pets & Animals
Dog harness1.92×Pets & Animals
Siberian Husky2.33×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pet adoption audience
TraitClusterScore
Luxury OrientationPREMIUM2.75
Pet OwnershipJOY1.98
Risk AppetiteTHRILL1.56
SustainabilityBALANCE1.41
LGBTQ+ IdentityOPEN1.3
Community OrientationOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Pet adoption
CountryShare
United States29.5%
Japan10.8%
United Kingdom6.5%

See Pet adoption audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Pet adoption have in United States?

Pet adoption has an estimated audience of 11,778,913 people in United States, concentrated in California and Texas.

What is the gender split and age of Pet adoption fans?

65.6% of Pet adoption fans are female, 34.4% are male, with an average age of 39.1 years.

Which brands do Pet adoption fans like most?

Pet adoption fans show strongest brand affinity for Dog lovers (2.41×), Dog walking (2.01×), and Yahoo!奇摩名人娛樂 (1.66×) over the country average.

Where do Pet adoption fans live in United States?

Pet adoption fans in United States are most concentrated in California (reach 1,327,686), Texas (reach 1,152,078), and Florida (reach 924,836). These three regions account for the largest share of the active audience.

What other brands do Pet adoption fans also like?

Beyond Pet adoption itself, the audience over-indexes on Dog walking (2.01×), Yahoo!奇摩名人娛樂 (1.66×), Dog food (1.85×), and Pet food (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pet adoption. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.