Rascasse Audience Intelligence

Pet adoption Audience in United States

A data profile of the people who buy, follow and care about Pet adoption in United States — modelled from more than twelve digital signal sources. Pet adoption has an estimated audience of 11,778,913 people in United States.

#1991among Topic in United States#82in Pets & Animals

The average Pet adoption fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog lovers, Dog walking, Dog food, with strongest over-indexing on Dog lovers (2.41× the country average).

Demographically, the Pet adoption audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pet adoption fan in United States is more female, around 39.1 years old, with strong Pet Ownership tendencies and a notable affinity for Dog lovers.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pet adoption profile in United States.

Audience size
11.8M
in United States
Gender
65.6%♀
34.4% male
Age
39.1
average years
Country rank
#3034
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pet adoption fans

65.6% are female, 34.4% are male, average age 39.1.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Pet adoption audience in United States
MetricValue
Female65.6%
Male34.4%
Average age39.1
Estimated audience size11,778,913
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Pet adoption audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3916%
40-4919%
50+23%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Pet adoption audience comes from United States.

Worldwide audience distribution share by country for Pet adoption
CountryShare
United States29.5%
Japan10.8%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pet adoption audience in United States is strongest.

Fig. 05

Top regions by affinity

Pet adoption fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~300K1.61×
02Washington~300K1.36×
03Kansas~100K1.36×
04Nevada~100K1.29×
05Idaho~70K1.25×
06Colorado~200K1.22×
07New Mexico~70K1.21×
08Oregon~200K1.20×
09Florida~900K1.15×
10Maine~50K1.14×
11Minnesota~200K1.13×
12Texas~1M1.11×
13Michigan~300K1.09×
14Arizona~300K1.07×
15Indiana~200K1.04×
16Wisconsin~200K1.04×
17Connecticut~100K1.03×
18New Hampshire~50K1.03×
19California~1.5M1.02×
20Rhode Island~40K1.02×
21Alaska~30K1.01×
22South Carolina~200K1.00×
23Oklahoma~100K1.00×
24Illinois~400K0.99×
25North Carolina~400K0.99×
26Montana~30K0.99×
27North Dakota~20K0.99×
28Utah~100K0.98×
29Iowa~100K0.98×
30Louisiana~100K0.97×
31Maryland~200K0.96×
32Pennsylvania~400K0.95×
33Tennessee~200K0.95×
34Vermont~20K0.95×
35Massachusetts~200K0.92×
36Arkansas~90K0.92×
37Ohio~300K0.91×
38Nebraska~50K0.91×
39Virginia~300K0.90×
40Kentucky~100K0.90×
41Georgia~300K0.87×
42Alabama~100K0.87×
43Delaware~30K0.85×
44South Dakota~20K0.85×
45West Virginia~40K0.81×
46New Jersey~200K0.79×
47Mississippi~80K0.78×
48New York~500K0.77×
49Hawaii~40K0.71×
50Washington, District of Columbia~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Pet adoption, United States
0.67×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pet adoption audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pet adoption audience
#·InterestCategoryAffinity×
01Dog loversPets & Animals2.41×
02Maltese (dog)Pets & Animals2.41×
03Pomeranian (dog)Pets & Animals2.40×
04Shih TzuPets & Animals2.35×
05BeaglePets & Animals2.33×
06Siberian HuskyPets & Animals2.33×
07PoodlePets & Animals2.25×
08French BulldogPets & Animals2.24×
09Chihuahua (dog)Pets & Animals2.23×
10DachshundPets & Animals2.23×
11PugPets & Animals2.20×
12Labrador RetrieverPets & Animals2.02×
13Dog walkingPets & Animals2.01×
14Dog healthPets & Animals2.01×
15Pet storePets & Animals1.95×
16Cat foodPets & Animals1.95×
17Dog harnessPets & Animals1.92×
18Dog foodPets & Animals1.85×
19Pet foodPets & Animals1.73×
20Animal welfarePolitics & Society1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pet adoption audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pet adoption audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.58×
Design AffinityPREMIUM1.14×
MindfulnessBALANCE1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pet adoption audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.77×
TraditionCONSERVATISM0.79×
Need for SecurityCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pet adoption have in United States?

Pet adoption has an estimated audience of 11,778,913 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pet adoption fans?

65.6% of Pet adoption fans are female, 34.4% are male, with an average age of 39.1 years.

03

Which brands do Pet adoption fans like most?

Pet adoption fans show strongest brand affinity for Dog lovers (2.41×), Dog walking (2.01×), and Dog food (1.85×) over the country average.

04

Where do Pet adoption fans live in United States?

Pet adoption fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Pet adoption fans also like?

Beyond Pet adoption itself, the audience over-indexes on Dog walking (2.01×), Dog food (1.85×), Pet food (1.73×), and Pomeranian (dog) (2.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Pet adoption audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pet adoption. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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