Cat food Audience in United States

Cat food logo

Cat food has an estimated audience of 28,231,432 people in United States. 63.2% are female, 36.8% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Dog lovers, Harry Potter, Dog walking, Pet store, Pomeranian (dog).

The average Cat food fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog lovers, Harry Potter, Dog walking, with strongest over-indexing on Dog lovers (3.02× the country average). Demographically, the Cat food audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Cat food fans

Demographic split for Cat food audience in United States
MetricValue
Female63.2%
Male36.8%
Average age38.4
Estimated audience size28,231,432

Audience persona

The typical Cat food fan in United States is more female, around 38.4 years old, with strong Pet Ownership tendencies and a notable affinity for Dog lovers.

Top regions in United States

Top regions ranked by reach for Cat food in United States
RegionReachAffinity
California3,677,0101.18×
Texas2,709,4611.12×
Florida1,983,6141.04×
New York1,638,5591.04×
Pennsylvania1,112,0911.17×
Illinois1,072,3641.14×
Ohio1,048,9301.21×
North Carolina895,4071.05×
Michigan880,4751.19×
Georgia842,6460.97×
Virginia648,0620.94×
Indiana639,3441.24×
New Jersey631,6740.88×
Tennessee624,2001.1×
Washington615,4191.09×
Arizona521,0310.9×
Massachusetts512,0340.92×
Missouri493,0531.08×
Wisconsin450,5601.06×
Maryland449,2100.93×
Minnesota434,8911.08×
South Carolina424,9021×
Colorado414,3260.93×
Kentucky411,0041.16×
Oregon394,7301.22×
Louisiana364,8241×
Alabama356,7230.9×
Oklahoma339,4031.08×
Connecticut267,7280.95×
Iowa260,6971.12×
Nevada258,6960.95×
Arkansas242,7071.04×
Kansas237,3221.07×
Mississippi204,1240.88×
Utah200,8820.79×
West Virginia173,6401.32×
New Mexico148,7961.05×
Nebraska146,6481.04×
Idaho142,0051×
Maine107,1611.06×
New Hampshire103,4770.93×
Hawaii92,6970.76×
Rhode Island77,8280.87×
Montana72,0900.92×
Delaware67,7190.87×
South Dakota59,4180.91×
Washington, District of Columbia59,0040.7×
North Dakota54,4610.94×
Alaska39,6430.66×
Vermont37,6060.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cat food audience
BrandAffinityCategory
Dog lovers3.02×Pets & Animals
Harry Potter1.69×Movies & TV
Dog walking2.37×Pets & Animals
Pet store2.43×Pets & Animals
Pomeranian (dog)2.86×Pets & Animals
Yahoo!奇摩名人娛樂1.89×Internet & Social Media
Maltese (dog)2.92×Pets & Animals
French Bulldog2.62×Pets & Animals
Dog health2.44×Pets & Animals
Dachshund2.58×Pets & Animals
Chihuahua (dog)2.55×Pets & Animals
Poodle2.62×Pets & Animals
Pet food1.84×Pets & Animals
Beagle2.75×Pets & Animals
Siberian Husky2.76×Pets & Animals
Labrador Retriever2.25×Pets & Animals
Shih Tzu2.73×Pets & Animals
Dog food1.85×Pets & Animals
Dog harness2.18×Pets & Animals
Rottweiler2.68×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cat food audience
TraitClusterScore
Pet OwnershipJOY2.2
LGBTQ+ IdentityOPEN1.93
SustainabilityBALANCE1.63
DIY MentalityTHRILL1.51
Early Adopter MentalityPOWER1.38
Design AffinityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Cat food
CountryShare
United States21.6%
Japan12.8%
Germany5.4%

See Cat food audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Cat food have in United States?

Cat food has an estimated audience of 28,231,432 people in United States, concentrated in California and Texas.

What is the gender split and age of Cat food fans?

63.2% of Cat food fans are female, 36.8% are male, with an average age of 38.4 years.

Which brands do Cat food fans like most?

Cat food fans show strongest brand affinity for Dog lovers (3.02×), Harry Potter (1.69×), and Dog walking (2.37×) over the country average.

Where do Cat food fans live in United States?

Cat food fans in United States are most concentrated in California (reach 3,677,010), Texas (reach 2,709,461), and Florida (reach 1,983,614). These three regions account for the largest share of the active audience.

What other brands do Cat food fans also like?

Beyond Cat food itself, the audience over-indexes on Harry Potter (1.69×), Dog walking (2.37×), Pet store (2.43×), and Pomeranian (dog) (2.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cat food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.