Rascasse Audience Intelligence

Cat food Audience in United States

A data profile of the people who buy, follow and care about Cat food in United States — modelled from more than twelve digital signal sources. Cat food has an estimated audience of 28,231,432 people in United States.

#703among Topic in United States#22in Pets & Animals

The average Cat food fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog lovers, Dog walking, Harry Potter, with strongest over-indexing on Dog lovers (3.02× the country average).

Demographically, the Cat food audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cat food fan in United States is more female, around 38.4 years old, with strong Pet Ownership tendencies and a notable affinity for Dog lovers.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cat food profile in United States.

Audience size
28.2M
in United States
Gender
63.2%♀
36.8% male
Age
38.4
average years
Country rank
#1023
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cat food fans

63.2% are female, 36.8% are male, average age 38.4.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Cat food audience in United States
MetricValue
Female63.2%
Male36.8%
Average age38.4
Estimated audience size28,231,432
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Cat food audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3917%
40-4919%
50+21%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Cat food audience comes from United States.

Worldwide audience distribution share by country for Cat food
CountryShare
United States21.6%
Japan12.8%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cat food audience in United States is strongest.

Fig. 05

Top regions by affinity

Cat food fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~200K1.36×
02Pennsylvania~1M1.21×
03Indiana~600K1.20×
04Ohio~1M1.19×
05Oregon~400K1.18×
06California~3.5M1.17×
07Kentucky~400K1.17×
08Michigan~800K1.15×
09Illinois~1M1.11×
10Iowa~300K1.11×
11Texas~2.5M1.09×
12Oklahoma~300K1.09×
13New Mexico~200K1.08×
14Tennessee~600K1.07×
15Minnesota~400K1.06×
16Kansas~200K1.06×
17Washington~600K1.05×
18Arkansas~200K1.05×
19Nebraska~100K1.05×
20North Carolina~900K1.03×
21Missouri~500K1.03×
22Wisconsin~400K1.03×
23Florida~2M1.02×
24Maine~100K1.02×
25Louisiana~400K1.01×
26Idaho~100K1.01×
27New York~1.5M1.00×
28North Dakota~60K0.99×
29South Carolina~400K0.98×
30Georgia~800K0.97×
31Montana~80K0.97×
32Alabama~400K0.96×
33South Dakota~60K0.96×
34Nevada~300K0.95×
35Rhode Island~90K0.95×
36Maryland~500K0.94×
37Arizona~500K0.92×
38Connecticut~300K0.92×
39Mississippi~200K0.92×
40New Hampshire~100K0.92×
41Virginia~600K0.91×
42Delaware~70K0.91×
43Massachusetts~500K0.90×
44Colorado~400K0.89×
45New Jersey~600K0.86×
46Vermont~40K0.83×
47Utah~200K0.80×
48Hawaii~100K0.80×
49Alaska~50K0.80×
50Washington, District of Columbia~60K0.72×
Fig. 06

Affinity by region

Affinity by region — Cat food, United States
0.72×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cat food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cat food audience
#·InterestCategoryAffinity×
01Dog loversPets & Animals3.02×
02Maltese (dog)Pets & Animals2.92×
03Pomeranian (dog)Pets & Animals2.86×
04Siberian HuskyPets & Animals2.76×
05BeaglePets & Animals2.75×
06Shih TzuPets & Animals2.73×
07RottweilerPets & Animals2.68×
08French BulldogPets & Animals2.62×
09PoodlePets & Animals2.62×
10DachshundPets & Animals2.58×
11Chihuahua (dog)Pets & Animals2.55×
12PugPets & Animals2.49×
13Dog healthPets & Animals2.44×
14Pet storePets & Animals2.43×
15Dog walkingPets & Animals2.37×
16Labrador RetrieverPets & Animals2.25×
17Dog harnessPets & Animals2.18×
18Dog foodPets & Animals1.85×
19Pet foodPets & Animals1.84×
20Harry PotterMovies & TV1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cat food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cat food audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.70×
Design AffinityPREMIUM1.24×
MindfulnessBALANCE1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cat food audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.71×
TraditionCONSERVATISM0.71×
Need for SecurityCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cat food have in United States?

Cat food has an estimated audience of 28,231,432 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cat food fans?

63.2% of Cat food fans are female, 36.8% are male, with an average age of 38.4 years.

03

Which brands do Cat food fans like most?

Cat food fans show strongest brand affinity for Dog lovers (3.02×), Dog walking (2.37×), and Harry Potter (1.69×) over the country average.

04

Where do Cat food fans live in United States?

Cat food fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Cat food fans also like?

Beyond Cat food itself, the audience over-indexes on Dog walking (2.37×), Harry Potter (1.69×), Pet store (2.43×), and Pomeranian (dog) (2.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Cat food audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cat food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →