Pug Audience in United States

Pug has an estimated audience of 21,134,494 people in United States. 64.3% are female, 35.7% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Capital One, Autism Awareness, Enterprise Rent-A-Car.

The average Pug fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (10.84× the country average). Demographically, the Pug audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of Pug fans

Demographic split for Pug audience in United States
MetricValue
Female64.3%
Male35.7%
Average age36.7
Estimated audience size21,134,494

Audience persona

The typical Pug fan in United States is more female, around 36.7 years old, with strong Pet Ownership tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Pug in United States
RegionReachAffinity
California3,384,5481.46×
Texas2,755,8691.52×
Florida1,601,6291.12×
New York1,123,2770.95×
Illinois735,8861.05×
Georgia683,6631.05×
Pennsylvania673,5890.95×
North Carolina668,4361.05×
Arizona644,7061.49×
Ohio580,4930.89×
Michigan541,7580.98×
Virginia529,2121.03×
New Jersey500,2680.93×
Washington474,0271.12×
Tennessee455,1321.07×
Indiana411,6701.07×
Massachusetts388,7810.93×
Colorado353,4231.06×
Maryland339,5430.93×
Missouri331,2370.97×
Alabama315,1191.07×
South Carolina301,2500.95×
Wisconsin293,1010.92×
Louisiana292,8621.07×
Kentucky292,7871.1×
Minnesota275,1210.91×
Nevada267,0841.31×
Oklahoma266,3351.13×
Oregon242,4101×
Utah217,1831.15×
Arkansas194,1131.11×
Connecticut187,0710.88×
Kansas179,0471.08×
Iowa167,0260.96×
Mississippi161,4300.93×
New Mexico144,7801.37×
Nebraska105,8961×
Idaho104,4200.99×
West Virginia86,8260.88×
Hawaii72,6750.8×
New Hampshire61,3370.74×
Maine60,6910.8×
Rhode Island54,6230.81×
Washington, District of Columbia50,9010.8×
Delaware45,2240.78×
Montana43,9140.75×
Alaska41,9120.93×
South Dakota41,1490.84×
North Dakota38,8270.89×
Vermont25,1770.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pug audience
BrandAffinityCategory
Google Maps10.84×Internet & Social Media
Indeed.com9.77×Business & Career
Capital One9.22×Business & Career
Autism Awareness19.03×Health
Enterprise Rent-A-Car11.38×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Google News9.93×News
Beetlejuice7.91×Movies & TV
Apple Store11.7×Shopping
Circle K10.27×Shopping
Microblogging12.67×Technology & Electronics
AccuWeather8.8×Home & Garden
Singer-songwriter5.51×Music & Radio
Aaron Rodgers8.71×Sports
DuckDuckGo12.24×Internet & Social Media
CarGurus7.38×Cars & Mobility
ICloud11.5×Technology & Electronics
Dogo Argentino39.44×Pets & Animals
StubHub10.67×Travel & Leisure
Diane Keaton7.2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pug audience
TraitClusterScore
Pet OwnershipJOY2.13
SustainabilityBALANCE1.48
CreativityOPEN1.22
Early Adopter MentalityPOWER1.22
DIY MentalityTHRILL1.21
Sports ActivityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Pug
CountryShare
United States23.3%
Japan17.2%
Germany6.1%

See Pug audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does Pug have in United States?

Pug has an estimated audience of 21,134,494 people in United States, concentrated in California and Texas.

What is the gender split and age of Pug fans?

64.3% of Pug fans are female, 35.7% are male, with an average age of 36.7 years.

Which brands do Pug fans like most?

Pug fans show strongest brand affinity for Google Maps (10.84×), Indeed.com (9.77×), and Capital One (9.22×) over the country average.

Where do Pug fans live in United States?

Pug fans in United States are most concentrated in California (reach 3,384,548), Texas (reach 2,755,869), and Florida (reach 1,601,629). These three regions account for the largest share of the active audience.

What other brands do Pug fans also like?

Beyond Pug itself, the audience over-indexes on Indeed.com (9.77×), Capital One (9.22×), Autism Awareness (19.03×), and Enterprise Rent-A-Car (11.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.