Rascasse Audience Intelligence

Pug Audience in United States

A data profile of the people who buy, follow and care about Pug in United States — modelled from more than twelve digital signal sources. Pug has an estimated audience of 21,134,494 people in United States.

#6among Dog breed in United States#1058among Topic in United States#38in Pets & Animals

The average Pug fan in United States is 36.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Poodle, French Bulldog, Yorkshire Terrier, with strongest over-indexing on Poodle (6.39× the country average).

Demographically, the Pug audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pug fan in United States is more female, around 36.7 years old, with strong Pet Ownership tendencies and a notable affinity for Poodle.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pug profile in United States.

Audience size
21.1M
in United States
Gender
64.3%♀
35.7% male
Age
36.7
average years
Country rank
#1538
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pug fans

64.3% are female, 35.7% are male, average age 36.7.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Pug audience in United States
MetricValue
Female64.3%
Male35.7%
Average age36.7
Estimated audience size21,134,494
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Pug audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3916%
40-4918%
50+18%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Pug audience comes from United States.

Worldwide audience distribution share by country for Pug
CountryShare
United States23.2%
Japan17.2%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pug audience in United States is strongest.

Fig. 05

Top regions by affinity

Pug fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~200K1.48×
02Texas~2.5M1.46×
03Arizona~600K1.43×
04California~3M1.38×
05Nevada~300K1.24×
06Oklahoma~300K1.20×
07Utah~200K1.15×
08South Dakota~60K1.15×
09Kentucky~300K1.14×
10Arkansas~200K1.13×
11Washington~500K1.08×
12Indiana~400K1.06×
13Louisiana~300K1.06×
14Kansas~200K1.06×
15Colorado~300K1.04×
16North Carolina~600K1.02×
17Alabama~300K1.02×
18Florida~1.5M1.01×
19Illinois~700K1.01×
20Tennessee~400K1.01×
21Oregon~200K1.01×
22Nebraska~100K1.01×
23Idaho~100K1.01×
24Alaska~50K1.01×
25North Dakota~40K1.00×
26Georgia~600K0.99×
27Virginia~500K0.99×
28Missouri~300K0.97×
29West Virginia~90K0.95×
30Pennsylvania~700K0.94×
31South Carolina~300K0.94×
32Iowa~200K0.94×
33Michigan~500K0.93×
34Wisconsin~300K0.93×
35Mississippi~200K0.93×
36Ohio~600K0.92×
37New Jersey~500K0.92×
38Maryland~300K0.90×
39New York~1M0.89×
40Massachusetts~400K0.89×
41Minnesota~300K0.89×
42Connecticut~200K0.89×
43Montana~50K0.86×
44Hawaii~80K0.84×
45Maine~60K0.81×
46Rhode Island~50K0.80×
47Delaware~50K0.80×
48Vermont~30K0.78×
49New Hampshire~60K0.77×
50Washington, District of Columbia~50K0.74×
Fig. 06

Affinity by region

Affinity by region — Pug, United States
0.74×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pug audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pug audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals10.95×
02Shih TzuPets & Animals6.43×
03PoodlePets & Animals6.39×
04Yorkshire TerrierPets & Animals5.99×
05French BulldogPets & Animals5.87×
06BeaglePets & Animals5.78×
07Chihuahua (dog)Pets & Animals5.64×
08Siberian HuskyPets & Animals5.54×
09Labrador RetrieverPets & Animals5.31×
10Persian catPets & Animals5.29×
11Scooby-DooMovies & TV5.16×
12BulldogPets & Animals4.51×
13Border ColliePets & Animals4.48×
14Dog harnessPets & Animals4.32×
15Dog walkingPets & Animals4.23×
16RottweilerPets & Animals4.22×
17American Pit Bull TerrierPets & Animals3.92×
18Pet storePets & Animals3.75×
19DachshundPets & Animals3.34×
20DogsPets & Animals1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pug audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pug audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.19×
PatriotismCONSERVATISM1.53×
Risk AppetiteTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pug audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.80×
Social Media UsageJOY0.90×
Convenience OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pug have in United States?

Pug has an estimated audience of 21,134,494 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pug fans?

64.3% of Pug fans are female, 35.7% are male, with an average age of 36.7 years.

03

Which brands do Pug fans like most?

Pug fans show strongest brand affinity for Poodle (6.39×), French Bulldog (5.87×), and Yorkshire Terrier (5.99×) over the country average.

04

Where do Pug fans live in United States?

Pug fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Pug fans also like?

Beyond Pug itself, the audience over-indexes on French Bulldog (5.87×), Yorkshire Terrier (5.99×), Scooby-Doo (5.16×), and Labrador Retriever (5.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in United States

See Pug audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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