Rascasse Audience Intelligence

Dog agility Audience in United States

A data profile of the people who buy, follow and care about Dog agility in United States — modelled from more than twelve digital signal sources. Dog agility has an estimated audience of 6,483,798 people in United States.

#3189among Topic in United States#126in Pets & Animals

The average Dog agility fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Border Collie, Obedience school, Maltese (dog), with strongest over-indexing on Border Collie (52.63× the country average).

Demographically, the Dog agility audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dog agility fan in United States is more female, around 36.8 years old, with strong Pet Ownership tendencies and a notable affinity for Border Collie.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dog agility profile in United States.

Audience size
6.5M
in United States
Gender
62.6%♀
37.4% male
Age
36.8
average years
Country rank
#5365
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dog agility fans

62.6% are female, 37.4% are male, average age 36.8.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Dog agility audience in United States
MetricValue
Female62.6%
Male37.4%
Average age36.8
Estimated audience size6,483,798
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Dog agility audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3917%
40-4918%
50+17%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Dog agility audience comes from United States.

Worldwide audience distribution share by country for Dog agility
CountryShare
United States21.8%
Japan13.1%
Germany9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dog agility audience in United States is strongest.

Fig. 05

Top regions by affinity

Dog agility fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~100K1.56×
02Missouri~200K1.44×
03Georgia~200K1.23×
04Kansas~60K1.22×
05Washington, District of Columbia~20K1.20×
06Kentucky~90K1.17×
07Maryland~100K1.16×
08Arkansas~60K1.16×
09Florida~500K1.15×
10Texas~600K1.13×
11California~800K1.12×
12Alabama~100K1.12×
13New Jersey~200K1.11×
14Massachusetts~100K1.11×
15Wisconsin~100K1.11×
16Mississippi~60K1.09×
17Illinois~200K1.08×
18Louisiana~90K1.07×
19Virginia~200K1.05×
20Washington~100K1.05×
21Tennessee~100K1.04×
22Nebraska~30K1.04×
23West Virginia~30K1.03×
24North Carolina~200K1.01×
25Arizona~100K1.01×
26Oklahoma~70K1.01×
27Alaska~10K1.00×
28Colorado~100K0.99×
29New Hampshire~30K0.98×
30South Dakota~10K0.98×
31Vermont~10K0.98×
32New York~400K0.97×
33Indiana~100K0.97×
34North Dakota~10K0.97×
35Iowa~50K0.96×
36Oregon~70K0.95×
37South Carolina~90K0.94×
38Connecticut~60K0.94×
39Delaware~20K0.93×
40New Mexico~30K0.92×
41Pennsylvania~200K0.91×
42Utah~50K0.91×
43Hawaii~30K0.91×
44Ohio~200K0.90×
45Michigan~100K0.88×
46Nevada~50K0.88×
47Rhode Island~20K0.88×
48Maine~20K0.87×
49Montana~20K0.85×
50Idaho~30K0.84×
Fig. 06

Affinity by region

Affinity by region — Dog agility, United States
0.84×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dog agility audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dog agility audience
#·InterestCategoryAffinity×
01Obedience schoolPets & Animals75.07×
02Felix (pet food)Pets & Animals72.71×
03Border ColliePets & Animals52.63×
04Online shopping rewardsShopping38.07×
05St. Bernard (dog)Pets & Animals36.20×
06LabradorPets & Animals30.18×
07Maltese (dog)Pets & Animals30.00×
08Australian ShepherdPets & Animals28.43×
09Doberman PinscherPets & Animals25.38×
10Boxer (dog)Pets & Animals23.47×
11Pomeranian (dog)Pets & Animals22.08×
12Siberian HuskyPets & Animals20.24×
13Shelter DogsPets & Animals19.87×
14Miniature SchnauzerPets & Animals19.23×
15Staffordshire Bull TerrierPets & Animals17.96×
16Dog breedingPets & Animals17.28×
17RottweilerPets & Animals16.32×
18Dog harnessPets & Animals13.31×
19Dog collarPets & Animals13.30×
20French BulldogPets & Animals12.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dog agility audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dog agility audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY9.17×
Community OrientationOPEN1.28×
PatriotismCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dog agility audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.71×
Early Adopter MentalityPOWER0.74×
SpiritualityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dog agility have in United States?

Dog agility has an estimated audience of 6,483,798 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dog agility fans?

62.6% of Dog agility fans are female, 37.4% are male, with an average age of 36.8 years.

03

Which brands do Dog agility fans like most?

Dog agility fans show strongest brand affinity for Border Collie (52.63×), Obedience school (75.07×), and Maltese (dog) (30×) over the country average.

04

Where do Dog agility fans live in United States?

Dog agility fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Dog agility fans also like?

Beyond Dog agility itself, the audience over-indexes on Obedience school (75.07×), Maltese (dog) (30×), Pomeranian (dog) (22.08×), and Australian Shepherd (28.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Dog agility audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog agility. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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