Dog agility Audience in United States

Dog agility logo

Dog agility has an estimated audience of 6,483,798 people in United States. 62.6% are female, 37.4% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Border Collie, Obedience school, Maltese (dog), Pomeranian (dog), Australian Shepherd.

The average Dog agility fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Border Collie, Obedience school, Maltese (dog), with strongest over-indexing on Border Collie (52.63× the country average). Demographically, the Dog agility audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Dog agility fans

Demographic split for Dog agility audience in United States
MetricValue
Female62.6%
Male37.4%
Average age36.8
Estimated audience size6,483,798

Audience persona

The typical Dog agility fan in United States is more female, around 36.8 years old, with strong Pet Ownership tendencies and a notable affinity for Border Collie.

Top regions in United States

Top regions ranked by reach for Dog agility in United States
RegionReachAffinity
California836,4921.17×
Texas671,2751.2×
Florida517,0371.18×
New York370,5681.02×
Georgia254,8131.28×
Illinois245,4241.14×
North Carolina207,2581.06×
Pennsylvania201,0040.92×
New Jersey189,2461.15×
Ohio182,0700.91×
Virginia172,2031.09×
Missouri156,7001.5×
Washington151,8021.17×
Michigan151,4470.89×
Minnesota150,9871.63×
Massachusetts145,7841.14×
Tennessee136,8281.05×
Arizona135,7221.03×
Maryland130,2511.17×
Indiana117,6740.99×
Wisconsin109,1801.12×
Colorado107,8091.05×
Alabama101,9051.13×
Kentucky97,3111.2×
South Carolina92,2320.95×
Louisiana89,9041.08×
Oklahoma73,8331.03×
Oregon70,8260.95×
Kansas64,9461.27×
Arkansas63,6621.19×
Connecticut59,3090.91×
Mississippi57,1401.07×
Nevada53,3230.85×
Utah52,3900.9×
Iowa50,1330.94×
Nebraska33,0001.01×
West Virginia29,4050.97×
New Mexico27,9170.86×
New Hampshire25,1220.98×
Idaho24,2850.75×
Washington, District of Columbia23,7751.22×
Hawaii23,3230.84×
Maine18,5870.8×
Rhode Island15,6160.76×
Delaware15,0370.84×
South Dakota13,5120.9×
Alaska11,9790.86×
Montana11,7110.65×
North Dakota11,3530.85×
Vermont11,2670.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dog agility audience
BrandAffinityCategory
Border Collie52.63×Pets & Animals
Obedience school75.07×Pets & Animals
Maltese (dog)30×Pets & Animals
Pomeranian (dog)22.08×Pets & Animals
Australian Shepherd28.43×Pets & Animals
Boxer (dog)23.47×Pets & Animals
Doberman Pinscher25.38×Pets & Animals
Labrador30.18×Pets & Animals
Siberian Husky20.24×Pets & Animals
Shelter Dogs19.87×Pets & Animals
St. Bernard (dog)36.2×Pets & Animals
Felix (pet food)72.71×Pets & Animals
Dog collar13.3×Pets & Animals
Dog harness13.31×Pets & Animals
Online shopping rewards38.07×Shopping
Dog breeding17.28×Pets & Animals
Rottweiler16.32×Pets & Animals
Miniature Schnauzer19.23×Pets & Animals
French Bulldog12.99×Pets & Animals
Staffordshire Bull Terrier17.96×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dog agility audience
TraitClusterScore
Pet OwnershipJOY3.53
LGBTQ+ IdentityOPEN2.49
SustainabilityBALANCE1.72
Luxury OrientationPREMIUM1.58
IndulgenceJOY1.54
Sports ActivityPOWER1.46

Worldwide distribution

Worldwide audience distribution share by country for Dog agility
CountryShare
United States21.8%
Japan13.1%
Germany9.1%

See Dog agility audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Dog agility have in United States?

Dog agility has an estimated audience of 6,483,798 people in United States, concentrated in California and Texas.

What is the gender split and age of Dog agility fans?

62.6% of Dog agility fans are female, 37.4% are male, with an average age of 36.8 years.

Which brands do Dog agility fans like most?

Dog agility fans show strongest brand affinity for Border Collie (52.63×), Obedience school (75.07×), and Maltese (dog) (30×) over the country average.

Where do Dog agility fans live in United States?

Dog agility fans in United States are most concentrated in California (reach 836,492), Texas (reach 671,275), and Florida (reach 517,037). These three regions account for the largest share of the active audience.

What other brands do Dog agility fans also like?

Beyond Dog agility itself, the audience over-indexes on Obedience school (75.07×), Maltese (dog) (30×), Pomeranian (dog) (22.08×), and Australian Shepherd (28.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog agility. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.