Rascasse Audience Intelligence

Felix (pet food) Target Market in United States

A data profile of the people who buy, follow and care about Felix (pet food) in United States — modelled from more than twelve digital signal sources. Felix (pet food) has an estimated audience of 1,247,761 people in United States.

#2078among Brand in United States#332in Pets & Animals

The average Felix (pet food) fan in United States is 29.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dog agility, Pet sitting, Dog training, with strongest over-indexing on Dog agility (72.71× the country average).

Demographically, the Felix (pet food) audience skews balanced with an average age of 29.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Felix (pet food) fan in United States is balanced, around 29.3 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Felix (pet food) profile in United States.

Audience size
1.2M
in United States
Gender
46.1%♀
53.9% male
Age
29.3
average years
Country rank
#20293
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Felix (pet food)

46.1% are female, 53.9% are male, average age 29.3.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Felix (pet food) audience in United States
MetricValue
Female46.1%
Male53.9%
Average age29.3
Estimated audience size1,247,761
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Felix (pet food) audience in United States
Age bracketShare%
16-1956%
20-2915%
30-3910%
40-4910%
50+9%
Fig. 04

Worldwide distribution

18.5%

of the worldwide Felix (pet food) audience comes from United States.

Worldwide audience distribution share by country for Felix (pet food)
CountryShare
Brazil21.4%
United States18.5%
Canada10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Felix (pet food) audience in United States is strongest.

Fig. 05

Top regions by affinity

Felix (pet food) customers by region in United States
#RegionReachAffinity×
01Louisiana~40K2.61×
02Mississippi~20K2.47×
03South Carolina~30K1.87×
04New York~100K1.59×
05Alabama~20K1.40×
06Texas~100K1.37×
07Missouri~20K1.24×
08Kentucky~20K1.18×
09Arkansas~10K1.17×
10California~200K1.16×
11Oklahoma~20K1.16×
12Georgia~40K1.15×
13North Carolina~40K1.15×
14Indiana~20K1.10×
15Virginia~30K1.03×
16Utah~10K0.99×
17New Mexico~6K0.99×
18Florida~80K0.97×
19Colorado~20K0.96×
20Nevada~10K0.94×
21Illinois~40K0.93×
22Arizona~20K0.93×
23Washington~20K0.93×
24New Jersey~30K0.92×
25Tennessee~20K0.92×
26Hawaii~5K0.92×
27Ohio~30K0.91×
28Idaho~6K0.91×
29Alaska~2K0.91×
30Maryland~20K0.89×
31Kansas~8K0.88×
32West Virginia~5K0.88×
33South Dakota~2K0.88×
34Pennsylvania~30K0.86×
35Nebraska~5K0.85×
36Michigan~30K0.84×
37Oregon~10K0.84×
38Wisconsin~10K0.81×
39North Dakota~2K0.81×
40Delaware~3K0.80×
41Connecticut~10K0.79×
42Iowa~8K0.77×
43Montana~3K0.76×
44Minnesota~10K0.74×
45Rhode Island~3K0.74×
46Massachusetts~20K0.73×
47Maine~3K0.70×
48New Hampshire~3K0.67×
49Vermont~1K0.64×
50Washington, District of Columbia~2K0.60×
Fig. 06

Affinity by region

Affinity by region — Felix (pet food), United States
0.60×1.00×2.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Felix (pet food) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Felix (pet food) audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals72.71×
02Pet sittingPets & Animals20.68×
03Digital healthHealth20.13×
04Funny animalInternet & Social Media12.79×
05International educationBusiness & Career11.33×
06Fish and chipsFood & Beverages8.96×
07Dog trainingPets & Animals8.22×
08BirdwatchingPets & Animals4.57×
09PokémonGames3.93×
10PetcoShopping3.44×
11Watercolor paintingArts & Culture3.07×
12French BulldogPets & Animals2.43×
13Pet storePets & Animals2.36×
14Pet foodPets & Animals2.06×
15ToysGames2.04×
16HobbyHome & Garden1.90×
17Google DriveTechnology & Electronics1.67×
18DogsPets & Animals1.64×
19SupermanMovies & TV1.53×
20Do it yourself (DIY)Home & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Felix (pet food) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Felix (pet food) audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.04×
Community OrientationOPEN1.61×
PatriotismCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Felix (pet food) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.87×
Need for SecurityCONSERVATISM0.91×
Social Media UsageJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Felix (pet food)'s target market in United States?

Felix (pet food)'s target market in United States covers an estimated 1,247,761 people, concentrated in California and Texas.

02

What is the gender split and age of Felix (pet food) customers?

46.1% of the Felix (pet food) audience are female, 53.9% are male, with an average age of 29.3 years.

03

Which brands do Felix (pet food) fans like most?

Felix (pet food) fans show strongest brand affinity for Dog agility (72.71×), Pet sitting (20.68×), and Dog training (8.22×) over the country average.

04

Where do Felix (pet food) fans live in United States?

Felix (pet food) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Felix (pet food) fans also like?

Beyond Felix (pet food) itself, the audience over-indexes on Pet sitting (20.68×), Dog training (8.22×), Pokémon (3.93×), and Fish and chips (8.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Felix (pet food) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Felix (pet food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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