Felix (pet food) Audience in United States

Felix (pet food) logo

Felix (pet food) has an estimated audience of 1,203,067 people in United States. 46.1% are female, 53.9% are male, average age 29.3. Top regions: California, Texas, New York. Top brand affinities: Collectable, Staycation, Endless Space, Combat sport, Product design.

The average Felix (pet food) fan in United States is 29.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Collectable, Staycation, Endless Space, with strongest over-indexing on Collectable (1.77× the country average). Demographically, the Felix (pet food) audience skews balanced with an average age of 29.3, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Brand

Demographics of Felix (pet food) fans

Demographic split for Felix (pet food) audience in United States
MetricValue
Female46.1%
Male53.9%
Average age29.3
Estimated audience size1,203,067

Audience persona

The typical Felix (pet food) fan in United States is balanced, around 29.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for Felix (pet food) in United States
RegionReachAffinity
California181,0491.37×
Texas134,2731.3×
New York93,4941.39×
Florida88,9781.09×
Louisiana54,2383.5×
South Carolina40,5192.24×
Georgia39,7061.07×
North Carolina36,8841.02×
Illinois34,4940.86×
Pennsylvania30,5780.75×
Ohio30,4670.82×
Mississippi29,7003×
Virginia27,7750.95×
Missouri25,7621.33×
Michigan25,5630.81×
New Jersey24,8120.81×
Alabama24,1731.44×
Washington23,8090.99×
Tennessee22,7370.94×
Indiana20,8670.95×
Colorado20,8491.1×
Arizona20,5860.84×
Maryland18,7130.9×
Massachusetts17,4540.74×
Kentucky13,7190.91×
Oklahoma13,4261.01×
Minnesota13,1690.76×
Wisconsin12,9290.71×
Nevada12,2091.05×
Oregon10,9920.8×
Arkansas10,6741.08×
Utah8,9620.83×
Connecticut8,6880.72×
Kansas7,8000.82×
Iowa7,1730.72×
New Mexico5,6340.93×
Hawaii5,2231.01×
Idaho4,9980.83×
Nebraska4,8100.8×
West Virginia4,4050.79×
Maine2,6050.6×
New Hampshire2,5820.54×
Delaware2,3780.72×
Rhode Island2,3310.61×
Washington, District of Columbia2,2510.62×
Alaska2,1830.85×
Montana2,0890.63×
South Dakota1,9390.7×
North Dakota1,6760.68×
Wyoming1,0860.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Felix (pet food) audience
BrandAffinityCategory
Collectable1.77×Kids & Family
Staycation3.35×Home & Garden
Endless Space23.55×Games
Combat sport1.53×Sports
Product design1.86×Business & Career
Bank account2.1×Business & Career
Natural rubber1.64×Cars & Mobility
JDSU2.17×Business & Career
Home staging3.62×Home & Garden
Elsword11.17×Games
Grinch2.72×Movies & TV
Vocal harmony2.88×Music & Radio
Monogram2.39×Home & Garden
UK garage2.96×Music & Radio
Historic site2.28×Arts & Culture
Nebraska Cornhuskers football1.88×Sports
Nuts (film)2.97×Movies & TV
Jesse Plemons1.59×Movies & TV
Electrolyte2.15×Health
Goop2.28×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Felix (pet food) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.95
Pet OwnershipJOY1.78
Luxury OrientationPREMIUM1.6
SustainabilityBALANCE1.36
Early Adopter MentalityPOWER1.29
DIY MentalityTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Felix (pet food)
CountryShare
Brazil21.9%
United States18.5%
Canada10.3%

See Felix (pet food) audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Felix (pet food) have in United States?

Felix (pet food) has an estimated audience of 1,203,067 people in United States, concentrated in California and Texas.

What is the gender split and age of Felix (pet food) fans?

46.1% of Felix (pet food) fans are female, 53.9% are male, with an average age of 29.3 years.

Which brands do Felix (pet food) fans like most?

Felix (pet food) fans show strongest brand affinity for Collectable (1.77×), Staycation (3.35×), and Endless Space (23.55×) over the country average.

Where do Felix (pet food) fans live in United States?

Felix (pet food) fans in United States are most concentrated in California (reach 181,049), Texas (reach 134,273), and New York (reach 93,494). These three regions account for the largest share of the active audience.

What other brands do Felix (pet food) fans also like?

Beyond Felix (pet food) itself, the audience over-indexes on Staycation (3.35×), Endless Space (23.55×), Combat sport (1.53×), and Product design (1.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Felix (pet food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.