Rascasse Audience Intelligence

Pet sitting Audience in United States

A data profile of the people who buy, follow and care about Pet sitting in United States — modelled from more than twelve digital signal sources. Pet sitting has an estimated audience of 18,663,056 people in United States.

#1229among Topic in United States#46in Pets & Animals

The average Pet sitting fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shelter Dogs, Dog collar, Dog harness, with strongest over-indexing on Shelter Dogs (10.68× the country average).

Demographically, the Pet sitting audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pet sitting fan in United States is more female, around 39.1 years old, with strong Pet Ownership tendencies and a notable affinity for Shelter Dogs.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pet sitting profile in United States.

Audience size
18.7M
in United States
Gender
63.9%♀
36.1% male
Age
39.1
average years
Country rank
#1789
Topic in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pet sitting fans

63.9% are female, 36.1% are male, average age 39.1.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Pet sitting audience in United States
MetricValue
Female63.9%
Male36.1%
Average age39.1
Estimated audience size18,663,056
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Pet sitting audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3916%
40-4920%
50+22%
Fig. 04

Worldwide distribution

28.1%

of the worldwide Pet sitting audience comes from United States.

Worldwide audience distribution share by country for Pet sitting
CountryShare
United States28.1%
Japan11.3%
United Kingdom8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pet sitting audience in United States is strongest.

Fig. 05

Top regions by affinity

Pet sitting fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~60K2.04×
02Colorado~400K1.40×
03Oregon~300K1.24×
04California~2.5M1.22×
05North Carolina~700K1.22×
06Washington~500K1.22×
07Florida~1.5M1.19×
08Arizona~500K1.18×
09Kansas~200K1.15×
10New Hampshire~80K1.15×
11Virginia~500K1.10×
12Alaska~40K1.10×
13South Carolina~300K1.08×
14Idaho~100K1.08×
15Texas~1.5M1.07×
16Georgia~600K1.06×
17Maryland~300K1.05×
18Connecticut~200K1.05×
19New Mexico~90K1.00×
20New York~1M0.97×
21Massachusetts~400K0.97×
22Hawaii~80K0.97×
23Maine~60K0.95×
24Montana~50K0.95×
25Pennsylvania~600K0.93×
26Indiana~300K0.93×
27Missouri~300K0.93×
28Nevada~200K0.93×
29Delaware~50K0.93×
30Rhode Island~50K0.92×
31North Dakota~40K0.92×
32Iowa~100K0.91×
33New Jersey~400K0.90×
34Tennessee~300K0.90×
35Oklahoma~200K0.90×
36Utah~200K0.90×
37Minnesota~200K0.89×
38Kentucky~200K0.89×
39Michigan~400K0.87×
40Washington, District of Columbia~50K0.87×
41South Dakota~40K0.87×
42Ohio~500K0.86×
43Arkansas~100K0.85×
44Wisconsin~200K0.84×
45Illinois~500K0.83×
46Nebraska~80K0.83×
47West Virginia~70K0.83×
48Alabama~200K0.82×
49Mississippi~100K0.82×
50Louisiana~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Pet sitting, United States
0.81×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pet sitting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pet sitting audience
#·InterestCategoryAffinity×
01Pet SupermarketShopping22.77×
02Felix (pet food)Pets & Animals20.68×
03Pedigree PetfoodsShopping16.76×
04Obedience schoolPets & Animals14.99×
05Dog agilityPets & Animals11.54×
06Shelter DogsPets & Animals10.68×
07Border ColliePets & Animals9.90×
08Dog harnessPets & Animals7.62×
09Dog collarPets & Animals7.61×
10Cat play and toysPets & Animals7.53×
11LabradorPets & Animals6.97×
12Australian ShepherdPets & Animals6.77×
13Boxer (dog)Pets & Animals6.51×
14Dog healthPets & Animals6.14×
15Dog walkingPets & Animals6.11×
16Maltese (dog)Pets & Animals5.67×
17Golden RetrieverPets & Animals5.41×
18French BulldogPets & Animals5.27×
19Siberian HuskyPets & Animals5.17×
20Cat foodPets & Animals5.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pet sitting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pet sitting audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.86×
Community OrientationOPEN1.26×
DIY MentalityTHRILL1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pet sitting audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
Social Media UsageJOY0.88×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pet sitting have in United States?

Pet sitting has an estimated audience of 18,663,056 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pet sitting fans?

63.9% of Pet sitting fans are female, 36.1% are male, with an average age of 39.1 years.

03

Which brands do Pet sitting fans like most?

Pet sitting fans show strongest brand affinity for Shelter Dogs (10.68×), Dog collar (7.61×), and Dog harness (7.62×) over the country average.

04

Where do Pet sitting fans live in United States?

Pet sitting fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Pet sitting fans also like?

Beyond Pet sitting itself, the audience over-indexes on Dog collar (7.61×), Dog harness (7.62×), Border Collie (9.9×), and Dog walking (6.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Pet sitting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pet sitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →