Pet sitting Audience in United States

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Pet sitting has an estimated audience of 18,663,056 people in United States. 63.9% are female, 36.1% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Shelter Dogs, Dog collar, Dog harness, Border Collie, Dog walking.

The average Pet sitting fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shelter Dogs, Dog collar, Dog harness, with strongest over-indexing on Shelter Dogs (10.68× the country average). Demographically, the Pet sitting audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Pet sitting fans

Demographic split for Pet sitting audience in United States
MetricValue
Female63.9%
Male36.1%
Average age39.1
Estimated audience size18,663,056

Audience persona

The typical Pet sitting fan in United States is more female, around 39.1 years old, with strong Pet Ownership tendencies and a notable affinity for Shelter Dogs.

Top regions in United States

Top regions ranked by reach for Pet sitting in United States
RegionReachAffinity
California2,945,5981.44×
Texas1,841,8381.15×
Florida1,634,9191.29×
New York923,3230.89×
Virginia729,1421.6×
North Carolina711,2041.27×
Georgia660,5171.15×
Illinois593,9710.96×
Pennsylvania563,9140.9×
Washington518,0151.38×
Ohio498,6810.87×
Arizona480,9851.26×
Colorado459,7141.56×
Michigan440,1490.9×
New Jersey405,8380.86×
Massachusetts367,9581×
Tennessee351,7250.94×
Maryland339,4021.06×
Indiana326,1810.96×
South Carolina318,2291.13×
Missouri299,9511×
Oregon281,4781.32×
Minnesota244,4760.91×
Wisconsin236,8300.84×
Oklahoma217,6121.05×
Kentucky205,7040.88×
Alabama201,3460.77×
Louisiana185,9180.77×
Nevada183,2481.02×
Connecticut182,1340.97×
Utah179,2451.07×
Kansas170,4191.16×
Iowa144,8590.94×
Arkansas111,8580.73×
Idaho107,9871.15×
New Mexico96,8381.03×
Mississippi89,0370.58×
Hawaii83,5081.04×
Nebraska75,4800.81×
New Hampshire71,5760.97×
Washington, District of Columbia57,6771.03×
Montana53,6091.04×
Alaska53,3471.34×
Maine53,1340.79×
Delaware46,2890.9×
Rhode Island44,0090.74×
West Virginia41,2070.47×
Vermont29,6320.9×
South Dakota27,7320.64×
North Dakota27,6230.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pet sitting audience
BrandAffinityCategory
Shelter Dogs10.68×Pets & Animals
Dog collar7.61×Pets & Animals
Dog harness7.62×Pets & Animals
Border Collie9.9×Pets & Animals
Dog walking6.11×Pets & Animals
Cat play and toys7.53×Pets & Animals
Dog health6.14×Pets & Animals
Obedience school14.99×Pets & Animals
Dog agility11.54×Pets & Animals
Golden Retriever5.41×Pets & Animals
Boxer (dog)6.51×Pets & Animals
Pet Supermarket22.77×Shopping
French Bulldog5.27×Pets & Animals
Cat food5.03×Pets & Animals
Maltese (dog)5.67×Pets & Animals
Australian Shepherd6.77×Pets & Animals
Felix (pet food)20.68×Pets & Animals
Labrador6.97×Pets & Animals
Siberian Husky5.17×Pets & Animals
Dog toy7.55×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pet sitting audience
TraitClusterScore
Pet OwnershipJOY1.87
DIY MentalityTHRILL1.24
SustainabilityBALANCE1.22
Community OrientationOPEN1.21
Early Adopter MentalityPOWER1.15
CreativityOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Pet sitting
CountryShare
United States28.1%
Japan11.3%
United Kingdom8.8%

See Pet sitting audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Pet sitting have in United States?

Pet sitting has an estimated audience of 18,663,056 people in United States, concentrated in California and Texas.

What is the gender split and age of Pet sitting fans?

63.9% of Pet sitting fans are female, 36.1% are male, with an average age of 39.1 years.

Which brands do Pet sitting fans like most?

Pet sitting fans show strongest brand affinity for Shelter Dogs (10.68×), Dog collar (7.61×), and Dog harness (7.62×) over the country average.

Where do Pet sitting fans live in United States?

Pet sitting fans in United States are most concentrated in California (reach 2,945,598), Texas (reach 1,841,838), and Florida (reach 1,634,919). These three regions account for the largest share of the active audience.

What other brands do Pet sitting fans also like?

Beyond Pet sitting itself, the audience over-indexes on Dog collar (7.61×), Dog harness (7.62×), Border Collie (9.9×), and Dog walking (6.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pet sitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.