Cat play and toys Audience in United States

Cat play and toys logo

Cat play and toys has an estimated audience of 18,519,484 people in United States. 62.8% are female, 37.2% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Historic site, Grinch, Goop, Product design.

The average Cat play and toys fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Historic site, Grinch, with strongest over-indexing on Vocal harmony (14.4× the country average). Demographically, the Cat play and toys audience skews more female with an average age of 37.1, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Cat play and toys fans

Demographic split for Cat play and toys audience in United States
MetricValue
Female62.8%
Male37.2%
Average age37.1
Estimated audience size18,519,484

Audience persona

The typical Cat play and toys fan in United States is more female, around 37.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Cat play and toys in United States
RegionReachAffinity
California1,013,8210.5×
Texas698,6870.44×
Florida562,1750.45×
New York530,6490.51×
North Carolina261,5070.47×
Illinois259,7510.42×
Pennsylvania257,1570.41×
Ohio239,6100.42×
Georgia238,6360.42×
Michigan238,5300.49×
Washington231,5210.62×
Virginia218,4430.48×
New Jersey207,3940.44×
Massachusetts191,5630.53×
Arizona178,8170.47×
Mississippi176,9871.16×
South Carolina161,6420.58×
Maryland160,6470.5×
Alabama158,6880.61×
Indiana157,4930.47×
Louisiana157,3640.66×
Arkansas157,2331.03×
Oklahoma153,7670.75×
Missouri152,5260.51×
Kentucky151,3300.65×
Tennessee151,1780.41×
West Virginia146,1111.69×
Alaska145,8083.68×
Oregon144,2510.68×
Colorado142,0770.49×
Minnesota138,2490.52×
Kansas134,9570.92×
Idaho134,9261.45×
Hawaii128,8911.62×
Iowa128,1210.84×
Montana127,1062.47×
South Dakota125,4582.93×
Utah124,2710.75×
Wisconsin123,7880.44×
New Hampshire120,3901.65×
Nebraska117,8881.27×
Connecticut117,7090.63×
New Mexico117,2721.26×
Nevada116,8930.65×
Rhode Island116,2511.97×
Maine116,1811.75×
Vermont114,3393.52×
Delaware104,1062.04×
Washington, District of Columbia75,1681.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cat play and toys audience
BrandAffinityCategory
Vocal harmony14.4×Music & Radio
Historic site12.98×Arts & Culture
Grinch11.57×Movies & TV
Goop13.48×Internet & Social Media
Product design4.9×Business & Career
UK garage11.63×Music & Radio
Fairy godmother14.09×Literature
Mathcore14.58×Music & Radio
Governor of Michigan12.71×Politics & Society
Hibachi12.98×Food & Beverages
Google Home10.28×Technology & Electronics
La Jolla13.76×Travel & Leisure
Bugoy Cariño100×Movies & TV
Hipster12.44×Politics & Society
Isometric exercise11.15×Sports
Stamp collecting5.49×Home & Garden
Collectable1.82×Kids & Family
Wok7.33×Food & Beverages
Grace Slick9.76×Music & Radio
JDSU3.41×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cat play and toys audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.7
Pet OwnershipJOY2.62
SustainabilityBALANCE1.55
Community OrientationOPEN1.55
Family OrientationCONSERVATISM1.49
MindfulnessBALANCE1.27

Worldwide distribution

Worldwide audience distribution share by country for Cat play and toys
CountryShare
United States22.2%
Japan16.0%
Germany6.5%

See Cat play and toys audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Cat play and toys have in United States?

Cat play and toys has an estimated audience of 18,519,484 people in United States, concentrated in California and Texas.

What is the gender split and age of Cat play and toys fans?

62.8% of Cat play and toys fans are female, 37.2% are male, with an average age of 37.1 years.

Which brands do Cat play and toys fans like most?

Cat play and toys fans show strongest brand affinity for Vocal harmony (14.4×), Historic site (12.98×), and Grinch (11.57×) over the country average.

Where do Cat play and toys fans live in United States?

Cat play and toys fans in United States are most concentrated in California (reach 1,013,821), Texas (reach 698,687), and Florida (reach 562,175). These three regions account for the largest share of the active audience.

What other brands do Cat play and toys fans also like?

Beyond Cat play and toys itself, the audience over-indexes on Historic site (12.98×), Grinch (11.57×), Goop (13.48×), and Product design (4.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cat play and toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.