Rascasse Audience Intelligence

Cat play and toys Audience in United States

A data profile of the people who buy, follow and care about Cat play and toys in United States — modelled from more than twelve digital signal sources. Cat play and toys has an estimated audience of 18,519,484 people in United States.

#1241among Topic in United States#47in Pets & Animals

The average Cat play and toys fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include QVC, FedEx, International education, with strongest over-indexing on QVC (10.25× the country average).

Demographically, the Cat play and toys audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Family Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cat play and toys fan in United States is more female, around 37.1 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cat play and toys profile in United States.

Audience size
18.5M
in United States
Gender
62.8%♀
37.2% male
Age
37.1
average years
Country rank
#1806
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cat play and toys fans

62.8% are female, 37.2% are male, average age 37.1.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Cat play and toys audience in United States
MetricValue
Female62.8%
Male37.2%
Average age37.1
Estimated audience size18,519,484
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Cat play and toys audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3916%
40-4918%
50+20%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Cat play and toys audience comes from United States.

Worldwide audience distribution share by country for Cat play and toys
CountryShare
United States22.2%
Japan16.0%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cat play and toys audience in United States is strongest.

Fig. 05

Top regions by affinity

Cat play and toys fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~60K1.42×
02Vermont~40K1.35×
03South Dakota~50K1.26×
04Montana~60K1.16×
05Hawaii~90K1.14×
06West Virginia~100K1.13×
07New Hampshire~80K1.13×
08Rhode Island~70K1.12×
09Delaware~60K1.12×
10Maine~70K1.11×
11North Dakota~40K1.11×
12Idaho~100K1.09×
13New Mexico~100K1.07×
14Mississippi~200K1.05×
15Nebraska~100K1.05×
16Arkansas~200K1.02×
17Washington, District of Columbia~60K1.02×
18Iowa~200K0.99×
19Kansas~100K0.99×
20Oklahoma~200K0.97×
21Utah~200K0.96×
22Kentucky~200K0.95×
23Connecticut~200K0.95×
24Louisiana~200K0.94×
25Nevada~200K0.94×
26Oregon~200K0.93×
27Wisconsin~300K0.92×
28Alabama~200K0.92×
29South Carolina~300K0.91×
30Missouri~300K0.90×
31Minnesota~200K0.89×
32Tennessee~300K0.88×
33Washington~300K0.88×
34Indiana~300K0.88×
35Maryland~300K0.88×
36Colorado~300K0.88×
37Arizona~300K0.87×
38Massachusetts~300K0.86×
39Michigan~400K0.85×
40New Jersey~400K0.84×
41Virginia~400K0.84×
42Ohio~500K0.83×
43Georgia~500K0.82×
44North Carolina~500K0.82×
45Pennsylvania~500K0.81×
46Illinois~500K0.79×
47New York~800K0.73×
48California~1.5M0.72×
49Florida~900K0.72×
50Texas~1M0.71×
Fig. 06

Affinity by region

Affinity by region — Cat play and toys, United States
0.71×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cat play and toys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cat play and toys audience
#·InterestCategoryAffinity×
01International educationBusiness & Career19.53×
02Dog agilityPets & Animals11.36×
03QVCMovies & TV10.25×
04Elderly careHealth9.95×
05Pet sittingPets & Animals7.53×
06Sustainable energyHome & Garden7.36×
07FedExBusiness & Career7.07×
08Weather forecastingHome & Garden5.88×
09Rick and MortyMovies & TV5.87×
10Renewable energyBusiness & Career5.40×
11Discount storesShopping3.56×
12Mortgage loansBusiness & Career3.46×
13Vehicle insuranceCars & Mobility3.42×
14PinterestInternet & Social Media3.36×
15Shopping mallsShopping3.11×
16Planet FitnessSports2.71×
17McDonald'sFood & Beverages2.65×
18SubwayFood & Beverages2.65×
19Organic foodFood & Beverages2.51×
20FurnitureHome & Garden2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cat play and toys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cat play and toys audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.20×
Pet OwnershipJOY3.12×
SustainabilityBALANCE2.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cat play and toys audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.78×
Early Adopter MentalityPOWER0.88×
Healthy LifestyleBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cat play and toys have in United States?

Cat play and toys has an estimated audience of 18,519,484 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cat play and toys fans?

62.8% of Cat play and toys fans are female, 37.2% are male, with an average age of 37.1 years.

03

Which brands do Cat play and toys fans like most?

Cat play and toys fans show strongest brand affinity for QVC (10.25×), FedEx (7.07×), and International education (19.53×) over the country average.

04

Where do Cat play and toys fans live in United States?

Cat play and toys fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Cat play and toys fans also like?

Beyond Cat play and toys itself, the audience over-indexes on FedEx (7.07×), International education (19.53×), Sustainable energy (7.36×), and Pet sitting (7.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Cat play and toys audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cat play and toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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