Rascasse Audience Intelligence

Cat play and toys Audience in Germany

Name: Cat play and toys — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Cat play and toys in Germany — modelled from more than twelve digital signal sources. Cat play and toys has an estimated audience of 5,447,783 people in Germany.

#581among Topic in Germany #36in Pets & Animals

The average Cat play and toys fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen.

Top brand affinities include Cats (musical), Pet sitting, Cultural heritage, with strongest over-indexing on Cats (musical) (19.4× the country average).

Demographically, the Cat play and toys audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Cat play and toys fan in Germany is more female, around 36.7 years old, with strong Pet Ownership tendencies and a notable affinity for Cats (musical).

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cat play and toys profile in Germany.

Audience size

5.4M

in Germany

Gender

63.7%♀

36.3% male

Age

36.7

average years

Country rank

#927

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Cat play and toys fans

63.7% are female, 36.3% are male, average age 36.7.

Fig. 02

Gender split

63.7%

Female

36.3%

Male

Demographic split for Cat play and toys audience in Germany
Metric	Value
Female	63.7%
Male	36.3%
Average age	36.7
Estimated audience size	5,447,783

Fig. 03

Age distribution

Age distribution of the Cat play and toys audience in Germany
Age bracket	Share	%
16-19		26%
20-29		21%
30-39		18%
40-49		19%
50+		16%

Fig. 04

Worldwide distribution

6.5%

of the worldwide Cat play and toys audience comes from Germany.

Worldwide audience distribution share by country for Cat play and toys
Country	Share
United States	22.2%
Japan	16.0%
Germany	6.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cat play and toys audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cat play and toys fans by region: top regions in Germany
#	Region	Reach	×
01	Rheinland-Pfalz	~300K	1.16×
02	Berlin	~300K	1.05×
03	Hessen	~400K	0.99×
04	Niedersachsen	~500K	0.97×
05	Baden-Württemberg	~700K	0.94×
06	Nordrhein-Westfalen	~1M	0.89×

Affinity by region — Cat play and toys, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cat play and toys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cat play and toys audience
#	Interest	Category	×
01	Cats (musical)	Music & Radio	19.40×
02	Portrait painting	Arts & Culture	7.96×
03	Cultural heritage	Politics & Society	7.46×
04	Sunday Brunch	Kids & Family	7.12×
05	Travel Blogger	Travel & Leisure	6.55×
06	Pet adoption	Pets & Animals	6.41×
07	Crime fiction	Literature	5.54×
08	Pet sitting	Pets & Animals	5.19×
09	Watercolor painting	Arts & Culture	5.01×
10	Robert Redford	Movies & TV	4.81×
11	Oil painting	Arts & Culture	4.65×
12	Fressnapf	Shopping	4.26×
13	Pet food	Pets & Animals	3.59×
14	Etsy	Fashion & Accessoires	3.43×
15	Pet store	Pets & Animals	3.19×
16	Livemusic	Music & Radio	3.10×
17	Hugendubel	Shopping	2.92×
18	Ryanair	Travel & Leisure	2.34×
19	Do it yourself (DIY)	Home & Garden	2.23×
20	Harry Potter	Movies & TV	2.14×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cat play and toys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Cat play and toys audience · What stands out
Trait	Cluster	Score
Pet Ownership	JOY	2.80×
Extroversion	THRILL	1.85×
Travelling	THRILL	1.76×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Cat play and toys audience · Rather not
Trait	Cluster	Score
Need for Security	CONSERVATISM	0.77×
Patriotism	CONSERVATISM	0.80×
Family Orientation	CONSERVATISM	0.87×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Cat play and toys have in Germany?

Cat play and toys has an estimated audience of 5,447,783 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Cat play and toys fans?

63.7% of Cat play and toys fans are female, 36.3% are male, with an average age of 36.7 years.

Which brands do Cat play and toys fans like most?

Cat play and toys fans show strongest brand affinity for Cats (musical) (19.4×), Pet sitting (5.19×), and Cultural heritage (7.46×) over the country average.

Where do Cat play and toys fans live in Germany?

Cat play and toys fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Baden-Württemberg (reach ~700K), and Niedersachsen (reach ~500K). These three regions account for the largest share of the active audience.

What other brands do Cat play and toys fans also like?

Beyond Cat play and toys itself, the audience over-indexes on Pet sitting (5.19×), Cultural heritage (7.46×), Pet food (3.59×), and Fressnapf (4.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Cat play and toys audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cat play and toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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