Cat play and toys Audience in Germany
Cat play and toys has an estimated audience of 5,447,783 people in Germany. 63.7% are female, 36.3% are male, average age 36.7. Top regions: Rheinland-Pfalz, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Rossmann, Progressive rock, Artistic inspiration, Gil Ofarim, Collectable.
The average Cat play and toys fan in Germany is 36.7 years old, more female, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Rossmann, Progressive rock, Artistic inspiration, with strongest over-indexing on Rossmann (1.67× the country average). Demographically, the Cat play and toys audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Cat play and toys fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 36.7 |
| Estimated audience size | 5,447,783 |
Audience persona
The typical Cat play and toys fan in Germany is more female, around 36.7 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 514,695 | 1.89× |
| Baden-Württemberg | 507,036 | 0.68× |
| Nordrhein-Westfalen | 455,480 | 0.38× |
| Niedersachsen | 432,289 | 0.82× |
| Hessen | 378,025 | 0.91× |
| Berlin | 322,106 | 1.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.67× | Shopping |
| Progressive rock | 3.14× | Music & Radio |
| Artistic inspiration | 2.11× | Arts & Culture |
| Gil Ofarim | 1.73× | Music & Radio |
| Collectable | 2.07× | Kids & Family |
| Natural rubber | 2.37× | Cars & Mobility |
| Nurse education | 2.15× | Kids & Family |
| Commercial mortgage | 1.61× | Business & Career |
| Icon (magazine) | 1.88× | Arts & Culture |
| Hypertext | 1.81× | Technology & Electronics |
| Minestrone | 1.56× | Food & Beverages |
| Staycation | 2.31× | Home & Garden |
| San Gil | 2.49× | Travel & Leisure |
| Ireen Sheer | 1.65× | Music & Radio |
| Bully (2011 film) | 3.41× | Movies & TV |
| Hatten | 3.06× | Travel & Leisure |
| Footloose (1984 film) | 3.08× | Movies & TV |
| MS Mode | 3.83× | Fashion & Accessoires |
| DEFCON (video game) | 4× | Games |
| Ipekyol | 2.18× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.47 |
| Sustainability | BALANCE | 1.93 |
| Sports Activity | POWER | 1.78 |
| Urban Lifestyle | OPEN | 1.6 |
| LGBTQ+ Identity | OPEN | 1.5 |
| Travelling | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Japan | 16.0% |
| Germany | 6.5% |
See Cat play and toys audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cat play and toys have in Germany?
Cat play and toys has an estimated audience of 5,447,783 people in Germany, concentrated in Rheinland-Pfalz and Baden-Württemberg.
What is the gender split and age of Cat play and toys fans?
63.7% of Cat play and toys fans are female, 36.3% are male, with an average age of 36.7 years.
Which brands do Cat play and toys fans like most?
Cat play and toys fans show strongest brand affinity for Rossmann (1.67×), Progressive rock (3.14×), and Artistic inspiration (2.11×) over the country average.
Where do Cat play and toys fans live in Germany?
Cat play and toys fans in Germany are most concentrated in Rheinland-Pfalz (reach 514,695), Baden-Württemberg (reach 507,036), and Nordrhein-Westfalen (reach 455,480). These three regions account for the largest share of the active audience.
What other brands do Cat play and toys fans also like?
Beyond Cat play and toys itself, the audience over-indexes on Progressive rock (3.14×), Artistic inspiration (2.11×), Gil Ofarim (1.73×), and Collectable (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cat play and toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.