Pet food Audience in Germany
Pet food has an estimated audience of 9,632,068 people in Germany. 65.1% are female, 34.9% are male, average age 39.3. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Shelter Dogs, Pet store, Maltese (dog), Kitten, Cat food.
The average Pet food fan in Germany is 39.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Shelter Dogs, Pet store, Maltese (dog), with strongest over-indexing on Shelter Dogs (5.98× the country average). Demographically, the Pet food audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Pet food fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 39.3 |
| Estimated audience size | 9,632,068 |
Audience persona
The typical Pet food fan in Germany is more female, around 39.3 years old, with strong Pet Ownership tendencies and a notable affinity for Shelter Dogs.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 2,099,767 | 1.36× |
| Nordrhein-Westfalen | 2,042,650 | 0.97× |
| Niedersachsen | 1,071,477 | 1.15× |
| Baden-Württemberg | 1,061,134 | 0.81× |
| Hessen | 954,959 | 1.3× |
| Berlin | 617,041 | 1.43× |
| Rheinland-Pfalz | 436,351 | 0.9× |
| Schleswig-Holstein | 323,889 | 0.94× |
| Hamburg | 321,337 | 1.48× |
| Sachsen | 268,312 | 0.57× |
| Brandenburg | 219,817 | 0.74× |
| Thüringen | 219,155 | 0.89× |
| Sachsen-Anhalt | 139,867 | 0.56× |
| Mecklenburg-Vorpommern | 117,666 | 0.64× |
| Saarland | 111,654 | 0.94× |
| Bremen | 109,571 | 1.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shelter Dogs | 5.98× | Pets & Animals |
| Pet store | 3.98× | Pets & Animals |
| Maltese (dog) | 4.29× | Pets & Animals |
| Kitten | 3.47× | Pets & Animals |
| Cat food | 3.66× | Pets & Animals |
| Dog walking | 3.25× | Pets & Animals |
| Dog harness | 3.82× | Pets & Animals |
| Pomeranian (dog) | 3.92× | Pets & Animals |
| Chihuahua (dog) | 3.48× | Pets & Animals |
| Dog food | 2.84× | Pets & Animals |
| Cat play and toys | 3.59× | Pets & Animals |
| Dog collar | 3× | Pets & Animals |
| Dog health | 3.12× | Pets & Animals |
| British Shorthair | 3.7× | Pets & Animals |
| Dog lovers | 2.73× | Pets & Animals |
| Siamese cat | 3.64× | Pets & Animals |
| Dog breeding | 3.67× | Pets & Animals |
| Border Collie | 3.57× | Pets & Animals |
| Litter box | 3.17× | Pets & Animals |
| Beagle | 3.21× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.07 |
| Sustainability | BALANCE | 1.38 |
| DIY Mentality | THRILL | 1.35 |
| LGBTQ+ Identity | OPEN | 1.27 |
| Sports Activity | POWER | 1.25 |
| Indulgence | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 10.2% |
| China | 4.9% |
See Pet food audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pet food have in Germany?
Pet food has an estimated audience of 9,632,068 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Pet food fans?
65.1% of Pet food fans are female, 34.9% are male, with an average age of 39.3 years.
Which brands do Pet food fans like most?
Pet food fans show strongest brand affinity for Shelter Dogs (5.98×), Pet store (3.98×), and Maltese (dog) (4.29×) over the country average.
Where do Pet food fans live in Germany?
Pet food fans in Germany are most concentrated in Bayern (reach 2,099,767), Nordrhein-Westfalen (reach 2,042,650), and Niedersachsen (reach 1,071,477). These three regions account for the largest share of the active audience.
What other brands do Pet food fans also like?
Beyond Pet food itself, the audience over-indexes on Pet store (3.98×), Maltese (dog) (4.29×), Kitten (3.47×), and Cat food (3.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.