Rascasse Audience Intelligence

Litter box Audience in Germany

A data profile of the people who buy, follow and care about Litter box in Germany — modelled from more than twelve digital signal sources. Litter box has an estimated audience of 5,624,563 people in Germany.

#554among Topic in Germany#33in Pets & Animals

The average Litter box fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Floor cleaning, Luck, Veterinary medicine, with strongest over-indexing on Floor cleaning (34.68× the country average).

Demographically, the Litter box audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Litter box fan in Germany is more female, around 37.9 years old, with strong Pet Ownership tendencies and a notable affinity for Floor cleaning.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Litter box profile in Germany.

Audience size
5.6M
in Germany
Gender
65.0%♀
35.0% male
Age
37.9
average years
Country rank
#883
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Litter box fans

65.0% are female, 35.0% are male, average age 37.9.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Litter box audience in Germany
MetricValue
Female65.0%
Male35.0%
Average age37.9
Estimated audience size5,624,563
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Litter box audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3919%
40-4920%
50+18%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Litter box audience comes from Germany.

Worldwide audience distribution share by country for Litter box
CountryShare
United States22.3%
Japan17.7%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Litter box audience in Germany is strongest.

Fig. 05

Top regions by affinity

Litter box fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~200K1.19×
02Sachsen~300K1.18×
03Thüringen~200K1.15×
04Mecklenburg-Vorpommern~100K1.07×
05Bayern~900K1.04×
06Brandenburg~200K1.04×
07Baden-Württemberg~800K1.01×
08Rheinland-Pfalz~300K1.01×
09Niedersachsen~500K1.00×
10Schleswig-Holstein~200K0.96×
11Saarland~70K0.94×
12Bremen~50K0.94×
13Hessen~400K0.93×
14Hamburg~100K0.91×
15Berlin~200K0.86×
16Nordrhein-Westfalen~1M0.84×
Fig. 06

Affinity by region

Affinity by region — Litter box, Germany
0.84×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Litter box audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Litter box audience
#·InterestCategoryAffinity×
01Floor cleaningHome & Garden34.68×
02SuitcaseFashion & Accessoires17.69×
03LuckHealth13.25×
04CSI: Crime Scene InvestigationMovies & TV11.12×
05Dog groomingPets & Animals5.47×
06Pet sittingPets & Animals5.33×
07Veterinary medicineBusiness & Career5.05×
08Vacuum cleanerHome & Garden4.99×
09ReptilesPets & Animals4.79×
10Pet adoptionPets & Animals4.53×
11Dog trainingPets & Animals4.48×
12BackpackFashion & Accessoires4.31×
13Pet storePets & Animals4.10×
14British ShorthairPets & Animals3.51×
15Black catPets & Animals3.48×
16Pet foodPets & Animals3.17×
17Millie Bobby BrownMovies & TV3.04×
18SupermanMovies & TV2.51×
19Harry PotterMovies & TV1.82×
20Do it yourself (DIY)Home & Garden1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Litter box audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Litter box audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.95×
ExtroversionTHRILL1.48×
SustainabilityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Litter box audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.84×
PatriotismCONSERVATISM0.87×
Career OrientationPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Litter box have in Germany?

Litter box has an estimated audience of 5,624,563 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Litter box fans?

65.0% of Litter box fans are female, 35.0% are male, with an average age of 37.9 years.

03

Which brands do Litter box fans like most?

Litter box fans show strongest brand affinity for Floor cleaning (34.68×), Luck (13.25×), and Veterinary medicine (5.05×) over the country average.

04

Where do Litter box fans live in Germany?

Litter box fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Litter box fans also like?

Beyond Litter box itself, the audience over-indexes on Luck (13.25×), Veterinary medicine (5.05×), Pet sitting (5.33×), and Vacuum cleaner (4.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Litter box audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Litter box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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