Litter box Audience in Germany
Litter box has an estimated audience of 5,624,563 people in Germany. 65.0% are female, 35.0% are male, average age 37.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Floor cleaning, Luck, Pet store, Pet food, Harry Potter.
The average Litter box fan in Germany is 37.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Floor cleaning, Luck, Pet store, with strongest over-indexing on Floor cleaning (34.51× the country average). Demographically, the Litter box audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Litter box fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 37.9 |
| Estimated audience size | 5,624,563 |
Audience persona
The typical Litter box fan in Germany is more female, around 37.9 years old, with strong Pet Ownership tendencies and a notable affinity for Floor cleaning.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 989,718 | 1.09× |
| Nordrhein-Westfalen | 836,776 | 0.68× |
| Baden-Württemberg | 814,161 | 1.06× |
| Niedersachsen | 551,428 | 1.01× |
| Hessen | 413,323 | 0.96× |
| Sachsen | 326,351 | 1.18× |
| Rheinland-Pfalz | 287,834 | 1.02× |
| Berlin | 226,362 | 0.9× |
| Schleswig-Holstein | 194,227 | 0.96× |
| Brandenburg | 181,015 | 1.04× |
| Sachsen-Anhalt | 171,294 | 1.18× |
| Thüringen | 160,521 | 1.12× |
| Hamburg | 119,725 | 0.94× |
| Mecklenburg-Vorpommern | 110,296 | 1.03× |
| Saarland | 61,730 | 0.89× |
| Bremen | 44,674 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Floor cleaning | 34.51× | Home & Garden |
| Luck | 11.27× | Health |
| Pet store | 5.71× | Pets & Animals |
| Pet food | 4.55× | Pets & Animals |
| Harry Potter | 1.95× | Movies & TV |
| Veterinary medicine | 3.91× | Business & Career |
| Vacuum cleaner | 4.27× | Home & Garden |
| Spiegel Online | 2.1× | News |
| Do it yourself (DIY) | 2.14× | Home & Garden |
| Vegetable Gardening | 5.41× | Food & Beverages |
| REWE | 1.84× | Shopping |
| Dog grooming | 5.07× | Pets & Animals |
| Superman | 2.35× | Movies & TV |
| CSI: Crime Scene Investigation | 11.13× | Movies & TV |
| Wetter.com | 1.76× | Home & Garden |
| Suitcase | 11.5× | Fashion & Accessoires |
| Street photography | 2.61× | Technology & Electronics |
| Etsy | 2.33× | Fashion & Accessoires |
| Art exhibition | 2.62× | Arts & Culture |
| Pet sitting | 2.61× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.17 |
| Sustainability | BALANCE | 1.53 |
| DIY Mentality | THRILL | 1.5 |
| Creativity | OPEN | 1.31 |
| Design Affinity | PREMIUM | 1.24 |
| Sports Activity | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 17.7% |
| Germany | 7.2% |
See Litter box audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Litter box have in Germany?
Litter box has an estimated audience of 5,624,563 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Litter box fans?
65.0% of Litter box fans are female, 35.0% are male, with an average age of 37.9 years.
Which brands do Litter box fans like most?
Litter box fans show strongest brand affinity for Floor cleaning (34.51×), Luck (11.27×), and Pet store (5.71×) over the country average.
Where do Litter box fans live in Germany?
Litter box fans in Germany are most concentrated in Bayern (reach 989,718), Nordrhein-Westfalen (reach 836,776), and Baden-Württemberg (reach 814,161). These three regions account for the largest share of the active audience.
What other brands do Litter box fans also like?
Beyond Litter box itself, the audience over-indexes on Luck (11.27×), Pet store (5.71×), Pet food (4.55×), and Harry Potter (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Litter box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.