Litter box Audience in United States

Litter box logo

Litter box has an estimated audience of 17,442,372 people in United States. 65.2% are female, 34.8% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Goop, Google Home, Fairy godmother, Product design, Hibachi.

The average Litter box fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Google Home, Fairy godmother, with strongest over-indexing on Goop (11.35× the country average). Demographically, the Litter box audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Litter box fans

Demographic split for Litter box audience in United States
MetricValue
Female65.2%
Male34.8%
Average age38.1
Estimated audience size17,442,372

Audience persona

The typical Litter box fan in United States is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Litter box in United States
RegionReachAffinity
California1,922,1161×
Texas1,696,1001.13×
Florida1,137,2600.96×
New York870,1700.89×
Pennsylvania678,6321.16×
Ohio634,4651.18×
Illinois601,6631.04×
North Carolina568,7951.08×
Georgia537,5121×
Michigan516,7671.13×
Indiana440,4301.38×
Tennessee420,8001.2×
Virginia409,3980.96×
Washington364,4751.04×
New Jersey352,3010.79×
Arizona324,1150.91×
Missouri314,0901.12×
South Carolina299,9861.14×
Massachusetts292,2040.85×
Kentucky283,2711.3×
Alabama280,9521.15×
Maryland261,2220.87×
Wisconsin253,3360.97×
Colorado250,7330.91×
Louisiana250,4841.11×
Minnesota247,1210.99×
Oklahoma233,3571.2×
Oregon213,7341.07×
Iowa164,0361.14×
Arkansas162,1871.13×
Kansas161,6701.18×
Connecticut158,8510.91×
Nevada146,3860.87×
Mississippi140,5680.98×
Utah134,9600.86×
West Virginia116,7681.44×
Nebraska92,6591.06×
Idaho80,4830.92×
New Mexico79,4210.91×
Maine70,4501.13×
New Hampshire57,7270.84×
Montana49,0091.01×
Rhode Island48,8460.88×
Hawaii41,6270.56×
South Dakota38,8650.96×
Delaware37,7400.78×
North Dakota35,8291×
Washington, District of Columbia35,7960.68×
Alaska25,9480.7×
Vermont23,7390.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Litter box audience
BrandAffinityCategory
Goop11.35×Internet & Social Media
Google Home13.56×Technology & Electronics
Fairy godmother15.58×Literature
Product design3.7×Business & Career
Hibachi13.71×Food & Beverages
Historic site7.38×Arts & Culture
Mathcore13.51×Music & Radio
Governor of Michigan11.24×Politics & Society
Grinch6.07×Movies & TV
La Jolla12.84×Travel & Leisure
Vocal harmony6.18×Music & Radio
Hipster12.56×Politics & Society
Dog breed1.51×Pets & Animals
Collectable2.01×Kids & Family
Wok8.24×Food & Beverages
Elsword20.34×Games
Harlow13.36×Travel & Leisure
JDSU3.44×Business & Career
Grace Slick9.78×Music & Radio
headspace10.4×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Litter box audience
TraitClusterScore
Pet OwnershipJOY1.67
SustainabilityBALANCE1.49
DIY MentalityTHRILL1.33
Early Adopter MentalityPOWER1.28
Design AffinityPREMIUM1.26
CreativityOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Litter box
CountryShare
United States22.3%
Japan17.7%
Germany7.2%

See Litter box audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Litter box have in United States?

Litter box has an estimated audience of 17,442,372 people in United States, concentrated in California and Texas.

What is the gender split and age of Litter box fans?

65.2% of Litter box fans are female, 34.8% are male, with an average age of 38.1 years.

Which brands do Litter box fans like most?

Litter box fans show strongest brand affinity for Goop (11.35×), Google Home (13.56×), and Fairy godmother (15.58×) over the country average.

Where do Litter box fans live in United States?

Litter box fans in United States are most concentrated in California (reach 1,922,116), Texas (reach 1,696,100), and Florida (reach 1,137,260). These three regions account for the largest share of the active audience.

What other brands do Litter box fans also like?

Beyond Litter box itself, the audience over-indexes on Google Home (13.56×), Fairy godmother (15.58×), Product design (3.7×), and Hibachi (13.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Litter box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.