Rascasse Audience Intelligence

Litter box Audience in United States

A data profile of the people who buy, follow and care about Litter box in United States — modelled from more than twelve digital signal sources. Litter box has an estimated audience of 17,442,372 people in United States.

#1335among Topic in United States#55in Pets & Animals

The average Litter box fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Persian cat, Pet sitting, Poodle, with strongest over-indexing on Persian cat (5.47× the country average).

Demographically, the Litter box audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Litter box fan in United States is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Persian cat.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Litter box profile in United States.

Audience size
17.4M
in United States
Gender
65.2%♀
34.8% male
Age
38.1
average years
Country rank
#1949
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Litter box fans

65.2% are female, 34.8% are male, average age 38.1.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Litter box audience in United States
MetricValue
Female65.2%
Male34.8%
Average age38.1
Estimated audience size17,442,372
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Litter box audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3916%
40-4919%
50+21%
Fig. 04

Worldwide distribution

22.3%

of the worldwide Litter box audience comes from United States.

Worldwide audience distribution share by country for Litter box
CountryShare
United States22.3%
Japan17.7%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Litter box audience in United States is strongest.

Fig. 05

Top regions by affinity

Litter box fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~100K1.43×
02Indiana~400K1.33×
03Kentucky~300K1.31×
04Tennessee~400K1.18×
05Oklahoma~200K1.18×
06Ohio~600K1.17×
07Alabama~300K1.17×
08Kansas~200K1.16×
09Arkansas~200K1.14×
10Louisiana~300K1.13×
11South Carolina~300K1.12×
12Iowa~200K1.12×
13Pennsylvania~700K1.11×
14Missouri~300K1.11×
15Maine~70K1.09×
16Michigan~500K1.08×
17Oregon~200K1.07×
18Nebraska~90K1.07×
19Texas~1.5M1.06×
20North Dakota~40K1.06×
21North Carolina~500K1.05×
22Mississippi~200K1.05×
23Montana~50K1.02×
24South Dakota~40K1.02×
25Washington~400K1.01×
26Minnesota~200K1.00×
27Illinois~600K0.99×
28Georgia~500K0.97×
29Wisconsin~300K0.96×
30California~2M0.95×
31New Mexico~80K0.95×
32Idaho~80K0.95×
33Virginia~400K0.94×
34Rhode Island~50K0.94×
35Florida~1M0.93×
36Connecticut~200K0.92×
37New Hampshire~60K0.91×
38Arizona~300K0.88×
39Maryland~300K0.88×
40Colorado~200K0.88×
41Utah~100K0.88×
42New York~800K0.86×
43Nevada~100K0.86×
44Vermont~30K0.86×
45Delaware~40K0.85×
46Massachusetts~300K0.83×
47Alaska~30K0.83×
48New Jersey~300K0.79×
49Washington, District of Columbia~40K0.74×
50Hawaii~50K0.67×
Fig. 06

Affinity by region

Affinity by region — Litter box, United States
0.67×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Litter box audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Litter box audience
#·InterestCategoryAffinity×
01Persian catPets & Animals5.47×
02British ShorthairPets & Animals4.98×
03Maine CoonPets & Animals4.89×
04Bengal catPets & Animals4.77×
05Siamese catPets & Animals4.61×
06Pet sittingPets & Animals4.40×
07Black catPets & Animals4.19×
08PoodlePets & Animals3.92×
09Shih TzuPets & Animals3.54×
10Yorkshire TerrierPets & Animals3.36×
11Labrador RetrieverPets & Animals3.19×
12French BulldogPets & Animals3.19×
13Chihuahua (dog)Pets & Animals3.13×
14Dog walkingPets & Animals3.08×
15Dog harnessPets & Animals2.91×
16Cat foodPets & Animals2.71×
17Pet storePets & Animals2.58×
18PetcoShopping2.55×
19Do it yourself (DIY)Home & Garden1.77×
20SupermanMovies & TV1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Litter box audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Litter box audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.54×
SustainabilityBALANCE1.45×
DIY MentalityTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Litter box audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.90×
Social Media UsageJOY0.95×
TraditionCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Litter box have in United States?

Litter box has an estimated audience of 17,442,372 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Litter box fans?

65.2% of Litter box fans are female, 34.8% are male, with an average age of 38.1 years.

03

Which brands do Litter box fans like most?

Litter box fans show strongest brand affinity for Persian cat (5.47×), Pet sitting (4.4×), and Poodle (3.92×) over the country average.

04

Where do Litter box fans live in United States?

Litter box fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Litter box fans also like?

Beyond Litter box itself, the audience over-indexes on Pet sitting (4.4×), Poodle (3.92×), Superman (1.68×), and Dog walking (3.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Litter box audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Litter box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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