Petco Audience in United States

Petco logo

Petco has an estimated audience of 32,894,342 people in United States. 63.3% are female, 36.7% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Shelter Dogs, Pet store, Rescue dog, Beagle, Labrador Retriever.

The average Petco fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shelter Dogs, Pet store, Rescue dog, with strongest over-indexing on Shelter Dogs (4.27× the country average). Demographically, the Petco audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Pet shop

Demographics of Petco fans

Demographic split for Petco audience in United States
MetricValue
Female63.3%
Male36.7%
Average age38.3
Estimated audience size32,894,342

Audience persona

The typical Petco fan in United States is more female, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Shelter Dogs.

Top regions in United States

Top regions ranked by reach for Petco in United States
RegionReachAffinity
California4,809,5341.33×
Texas3,077,2071.09×
Florida2,002,8730.9×
New York1,929,4061.05×
Pennsylvania1,136,9681.03×
Illinois1,052,3600.96×
Washington908,1601.38×
Virginia789,4260.99×
North Carolina784,5760.79×
New Jersey763,7990.91×
Massachusetts758,2171.17×
Georgia681,1380.67×
Ohio657,2270.65×
Colorado655,3461.26×
Arizona603,9640.9×
Maryland588,0861.04×
Missouri581,1501.1×
Michigan562,0620.65×
Oregon527,1651.4×
Tennessee525,5120.8×
Wisconsin478,9730.97×
South Carolina474,0580.96×
Connecticut467,2581.42×
Louisiana458,8051.08×
Minnesota419,7140.89×
Indiana393,5840.65×
Oklahoma361,8590.99×
Utah355,9751.21×
Nevada321,5991.01×
Alabama272,1120.59×
Arkansas269,2960.99×
Kansas268,7811.04×
Hawaii263,7881.87×
Iowa230,2960.85×
Kentucky223,8380.54×
Idaho211,7971.28×
Mississippi186,0920.69×
Nebraska183,1451.11×
New Hampshire160,1571.24×
New Mexico152,8990.93×
Rhode Island151,5661.45×
West Virginia138,6900.91×
Maine125,8411.07×
Delaware90,7351×
Montana89,1510.98×
Alaska82,0791.17×
North Dakota64,0220.95×
Washington, District of Columbia58,1210.59×
Wyoming52,4631.08×
South Dakota48,7060.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Petco audience
BrandAffinityCategory
Shelter Dogs4.27×Pets & Animals
Pet store2.86×Pets & Animals
Rescue dog3.66×Pets & Animals
Beagle3.35×Pets & Animals
Labrador Retriever2.65×Pets & Animals
Siberian Husky3.18×Pets & Animals
Dog harness2.53×Pets & Animals
Miniature Schnauzer3.85×Pets & Animals
Dog lovers2.45×Pets & Animals
Border Collie3.28×Pets & Animals
Maltese (dog)2.84×Pets & Animals
Dog health2.48×Pets & Animals
Pet food1.93×Pets & Animals
Boxer (dog)3.02×Pets & Animals
Shih Tzu2.92×Pets & Animals
Bernese Mountain Dog5.21×Pets & Animals
Pit bull2.33×Pets & Animals
Siamese cat3.31×Pets & Animals
Dog collar2.14×Pets & Animals
Pug2.48×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Petco audience
TraitClusterScore
Luxury OrientationPREMIUM2.24
Risk AppetiteTHRILL1.74
Pet OwnershipJOY1.71
DIY MentalityTHRILL1.53
SustainabilityBALANCE1.34
Early Adopter MentalityPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Petco
CountryShare
United States87.0%
Mexico5.7%
Canada1.8%

See Petco audiences in other countries

More Pet shop audiences in United States

Frequently asked questions

How many fans does Petco have in United States?

Petco has an estimated audience of 32,894,342 people in United States, concentrated in California and Texas.

What is the gender split and age of Petco fans?

63.3% of Petco fans are female, 36.7% are male, with an average age of 38.3 years.

Which brands do Petco fans like most?

Petco fans show strongest brand affinity for Shelter Dogs (4.27×), Pet store (2.86×), and Rescue dog (3.66×) over the country average.

Where do Petco fans live in United States?

Petco fans in United States are most concentrated in California (reach 4,809,534), Texas (reach 3,077,207), and Florida (reach 2,002,873). These three regions account for the largest share of the active audience.

What other brands do Petco fans also like?

Beyond Petco itself, the audience over-indexes on Pet store (2.86×), Rescue dog (3.66×), Beagle (3.35×), and Labrador Retriever (2.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Petco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.