Rascasse Audience Intelligence

Petco Target Market in United States

A data profile of the people who buy, follow and care about Petco in United States — modelled from more than twelve digital signal sources. Petco has an estimated audience of 32,222,940 people in United States.

#1among Pet shop in United States#90among Brand in United States#45in Shopping

The average Petco fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shelter Dogs, Pet store, Rescue dog, with strongest over-indexing on Shelter Dogs (4.27× the country average).

Demographically, the Petco audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Pet Ownership, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Petco fan in United States is more female, around 38.3 years old, with strong Pet Ownership tendencies and a notable affinity for Shelter Dogs.

Category: Shopping · Type: Brand · Subtype: Pet shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Petco profile in United States.

Audience size
32.2M
in United States
Gender
63.3%♀
36.7% male
Age
38.3
average years
Country rank
#824
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Petco

63.3% are female, 36.7% are male, average age 38.3.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Petco audience in United States
MetricValue
Female63.3%
Male36.7%
Average age38.3
Estimated audience size32,222,940
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Petco audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3917%
40-4919%
50+21%
Fig. 04

Worldwide distribution

87.0%

of the worldwide Petco audience comes from United States.

Worldwide audience distribution share by country for Petco
CountryShare
United States87.0%
Mexico6.1%
Canada1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Petco audience in United States is strongest.

Fig. 05

Top regions by affinity

Petco customers by region in United States
#RegionReachAffinity×
01Hawaii~300K1.84×
02Rhode Island~200K1.51×
03Connecticut~500K1.44×
04Oregon~500K1.40×
05Idaho~200K1.35×
06Washington~900K1.34×
07Alaska~90K1.32×
08Colorado~700K1.31×
09California~4.5M1.28×
10New Hampshire~200K1.27×
11Utah~300K1.18×
12Massachusetts~700K1.13×
13Missouri~600K1.10×
14Wyoming~50K1.09×
15Texas~3M1.08×
16Maine~100K1.08×
17Kansas~300K1.06×
18Nebraska~200K1.05×
19Delaware~100K1.05×
20Maryland~600K1.04×
21Montana~90K1.04×
22New York~2M1.03×
23Louisiana~400K1.03×
24Nevada~300K1.02×
25North Dakota~70K0.99×
26Arkansas~300K0.98×
27Pennsylvania~1M0.97×
28Arizona~600K0.97×
29South Carolina~500K0.96×
30Virginia~800K0.95×
31Wisconsin~500K0.94×
32Minnesota~400K0.94×
33Oklahoma~300K0.94×
34New Mexico~200K0.94×
35Illinois~1M0.93×
36New Jersey~800K0.90×
37Florida~2M0.89×
38West Virginia~100K0.89×
39Iowa~200K0.82×
40Tennessee~500K0.78×
41North Carolina~800K0.76×
42Mississippi~200K0.68×
43South Dakota~50K0.68×
44Georgia~700K0.66×
45Indiana~400K0.64×
46Michigan~500K0.63×
47Ohio~600K0.62×
48Alabama~300K0.59×
49Washington, District of Columbia~60K0.57×
50Kentucky~200K0.51×
Fig. 06

Affinity by region

Affinity by region — Petco, United States
0.51×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Petco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Petco audience
#·InterestCategoryAffinity×
01Bernese Mountain DogPets & Animals5.21×
02Shelter DogsPets & Animals4.27×
03Miniature SchnauzerPets & Animals3.85×
04Rescue dogPets & Animals3.66×
05BeaglePets & Animals3.35×
06Siamese catPets & Animals3.31×
07Border ColliePets & Animals3.28×
08Siberian HuskyPets & Animals3.18×
09Boxer (dog)Pets & Animals3.02×
10Shih TzuPets & Animals2.92×
11Pet storePets & Animals2.86×
12Maltese (dog)Pets & Animals2.84×
13Labrador RetrieverPets & Animals2.65×
14Dog harnessPets & Animals2.53×
15Dog healthPets & Animals2.48×
16PugPets & Animals2.48×
17Dog loversPets & Animals2.45×
18Pit bullPets & Animals2.33×
19Dog collarPets & Animals2.14×
20Pet foodPets & Animals1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Petco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Petco audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.00×
IndulgenceJOY1.20×
SustainabilityBALANCE1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Petco audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.85×
Need for SecurityCONSERVATISM0.86×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Petco's target market in United States?

Petco's target market in United States covers an estimated 32,222,940 people, concentrated in California and Texas.

02

What is the gender split and age of Petco customers?

63.3% of the Petco audience are female, 36.7% are male, with an average age of 38.3 years.

03

Which brands do Petco fans like most?

Petco fans show strongest brand affinity for Shelter Dogs (4.27×), Pet store (2.86×), and Rescue dog (3.66×) over the country average.

04

Where do Petco fans live in United States?

Petco fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Petco fans also like?

Beyond Petco itself, the audience over-indexes on Pet store (2.86×), Rescue dog (3.66×), Beagle (3.35×), and Labrador Retriever (2.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pet shop audiences in United States

See Petco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Petco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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