Bernese Mountain Dog Audience in United States
Bernese Mountain Dog has an estimated audience of 5,824,093 people in United States. 71.5% are female, 28.5% are male, average age 43.6. Top regions: California, Texas, Florida.
The average Bernese Mountain Dog fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Bernese Mountain Dog audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of Bernese Mountain Dog fans
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 43.6 |
| Estimated audience size | 5,824,093 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 481,952 | 0.75× |
| Texas | 367,696 | 0.73× |
| Florida | 311,757 | 0.79× |
| New York | 268,526 | 0.83× |
| Ohio | 226,382 | 1.26× |
| Pennsylvania | 221,862 | 1.13× |
| Illinois | 201,588 | 1.04× |
| Michigan | 183,854 | 1.21× |
| North Carolina | 167,728 | 0.96× |
| Georgia | 136,022 | 0.76× |
| Indiana | 133,338 | 1.25× |
| Washington | 131,133 | 1.12× |
| New Jersey | 125,764 | 0.85× |
| Tennessee | 124,710 | 1.07× |
| Virginia | 122,319 | 0.86× |
| Massachusetts | 113,661 | 0.99× |
| Colorado | 112,314 | 1.22× |
| Missouri | 107,332 | 1.14× |
| Wisconsin | 106,743 | 1.22× |
| Minnesota | 98,839 | 1.18× |
| Arizona | 94,811 | 0.8× |
| Utah | 80,932 | 1.55× |
| Oregon | 76,237 | 1.14× |
| South Carolina | 76,127 | 0.87× |
| Maryland | 76,126 | 0.76× |
| Kentucky | 75,061 | 1.03× |
| Oklahoma | 64,435 | 1× |
| Iowa | 62,453 | 1.3× |
| Alabama | 57,415 | 0.71× |
| Connecticut | 57,378 | 0.98× |
| Louisiana | 49,568 | 0.66× |
| Kansas | 48,474 | 1.06× |
| Idaho | 43,847 | 1.5× |
| Arkansas | 43,812 | 0.91× |
| Nevada | 41,319 | 0.73× |
| Nebraska | 37,050 | 1.27× |
| West Virginia | 29,988 | 1.11× |
| Mississippi | 28,884 | 0.6× |
| Maine | 26,081 | 1.25× |
| New Hampshire | 25,996 | 1.13× |
| Montana | 22,464 | 1.39× |
| New Mexico | 18,303 | 0.63× |
| Rhode Island | 16,652 | 0.9× |
| South Dakota | 16,362 | 1.22× |
| Hawaii | 13,778 | 0.55× |
| North Dakota | 12,797 | 1.07× |
| Washington, District of Columbia | 12,482 | 0.71× |
| Delaware | 12,464 | 0.78× |
| Alaska | 12,220 | 0.98× |
| Wyoming | 9,704 | 1.12× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.26 |
| Design Affinity | PREMIUM | 2.11 |
| Sustainability | BALANCE | 1.91 |
| Sports Activity | POWER | 1.56 |
| DIY Mentality | THRILL | 1.53 |
| Luxury Orientation | PREMIUM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| Japan | 13.9% |
| Germany | 8.3% |
See Bernese Mountain Dog audiences in other countries
More Dog breed audiences in United States
- Labrador Retriever (27,891,146)
- French Bulldog (25,825,076)
- Dachshund (23,894,095)
- Yorkshire Terrier (23,806,508)
- Poodle (22,630,792)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bernese Mountain Dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.