Rascasse Audience Intelligence

Bernese Mountain Dog Audience in United States

A data profile of the people who buy, follow and care about Bernese Mountain Dog in United States — modelled from more than twelve digital signal sources. Bernese Mountain Dog has an estimated audience of 5,824,093 people in United States.

#21among Dog breed in United States#3413among Topic in United States#137in Pets & Animals

The average Bernese Mountain Dog fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bernese Mountain Dog profile in United States.

Audience size
5.8M
in United States
Gender
71.5%♀
28.5% male
Age
43.6
average years
Country rank
#5843
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bernese Mountain Dog fans

71.5% are female, 28.5% are male, average age 43.6.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for Bernese Mountain Dog audience in United States
MetricValue
Female71.5%
Male28.5%
Average age43.6
Estimated audience size5,824,093
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Bernese Mountain Dog audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3916%
40-4922%
50+33%
Fig. 04

Worldwide distribution

26.3%

of the worldwide Bernese Mountain Dog audience comes from United States.

Worldwide audience distribution share by country for Bernese Mountain Dog
CountryShare
United States26.3%
Japan13.9%
Germany8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bernese Mountain Dog audience in United States is strongest.

Fig. 05

Top regions by affinity

Bernese Mountain Dog fans by region: top regions in United States
#RegionReachAffinity×
01Utah~80K1.57×
02Idaho~40K1.54×
03Montana~20K1.42×
04Iowa~60K1.31×
05Maine~30K1.28×
06Nebraska~40K1.27×
07South Dakota~20K1.27×
08Wisconsin~100K1.21×
09Ohio~200K1.20×
10Colorado~100K1.19×
11Indiana~100K1.18×
12New Hampshire~30K1.18×
13Minnesota~100K1.17×
14Michigan~200K1.15×
15North Dakota~10K1.14×
16Alaska~10K1.13×
17West Virginia~30K1.12×
18Pennsylvania~200K1.10×
19Oregon~70K1.10×
20Washington~100K1.09×
21Missouri~100K1.09×
22Kentucky~80K1.04×
23Kansas~50K1.04×
24Tennessee~100K1.01×
25Vermont~10K1.01×
26Connecticut~60K1.00×
27Massachusetts~100K0.99×
28Oklahoma~60K0.98×
29Illinois~200K0.97×
30North Carolina~200K0.94×
31Arkansas~40K0.92×
32Rhode Island~20K0.89×
33Virginia~100K0.86×
34New Jersey~100K0.83×
35South Carolina~70K0.83×
36Delaware~10K0.83×
37Arizona~100K0.81×
38New York~300K0.79×
39Florida~300K0.77×
40Georgia~100K0.74×
41Maryland~70K0.74×
42Alabama~60K0.74×
43California~500K0.72×
44Texas~400K0.72×
45Nevada~40K0.72×
46Washington, District of Columbia~10K0.71×
47Louisiana~50K0.66×
48New Mexico~20K0.64×
49Mississippi~30K0.62×
50Hawaii~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Bernese Mountain Dog, United States
0.60×1.00×1.57×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bernese Mountain Dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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