Rascasse Audience Intelligence

Bernese Mountain Dog Audience in Germany

A data profile of the people who buy, follow and care about Bernese Mountain Dog in Germany — modelled from more than twelve digital signal sources. Bernese Mountain Dog has an estimated audience of 1,834,342 people in Germany.

#21among Dog breed in Germany#2080among Topic in Germany#98in Pets & Animals

The average Bernese Mountain Dog fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cane Corso, St. Bernard (dog), English Mastiff, with strongest over-indexing on Cane Corso (27.64× the country average).

Demographically, the Bernese Mountain Dog audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bernese Mountain Dog fan in Germany is more female, around 41.6 years old, with strong Community Orientation tendencies and a notable affinity for Cane Corso.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bernese Mountain Dog profile in Germany.

Audience size
1.8M
in Germany
Gender
74.4%♀
25.6% male
Age
41.6
average years
Country rank
#3667
Topic in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bernese Mountain Dog fans

74.4% are female, 25.6% are male, average age 41.6.

Fig. 02

Gender split

74.4%
Female
25.6%
Male
Demographic split for Bernese Mountain Dog audience in Germany
MetricValue
Female74.4%
Male25.6%
Average age41.6
Estimated audience size1,834,342
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Bernese Mountain Dog audience in Germany
Age bracketShare%
16-1917%
20-2916%
30-3917%
40-4923%
50+27%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Bernese Mountain Dog audience comes from Germany.

Worldwide audience distribution share by country for Bernese Mountain Dog
CountryShare
United States26.3%
Japan13.9%
Germany8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bernese Mountain Dog audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bernese Mountain Dog fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.21×
02Bayern~300K1.13×
03Baden-Württemberg~300K1.07×
04Nordrhein-Westfalen~400K1.06×
05Sachsen~90K1.06×
06Thüringen~50K1.05×
07Hamburg~40K1.04×
08Rheinland-Pfalz~90K1.02×
09Schleswig-Holstein~70K1.02×
10Brandenburg~60K1.02×
11Sachsen-Anhalt~50K1.02×
12Hessen~100K0.97×
13Mecklenburg-Vorpommern~30K0.97×
14Saarland~20K0.89×
15Berlin~70K0.83×
16Bremen~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Bernese Mountain Dog, Germany
0.74×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bernese Mountain Dog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bernese Mountain Dog audience
#·InterestCategoryAffinity×
01St. Bernard (dog)Pets & Animals33.95×
02English MastiffPets & Animals33.64×
03Newfoundland and LabradorTravel & Leisure28.12×
04Cane CorsoFood & Beverages27.64×
05Samoyed (dog)Pets & Animals13.83×
06Rescue dogPets & Animals13.68×
07Boston TerrierPets & Animals11.18×
08Alaskan MalamutePets & Animals11.04×
09Great DanePets & Animals11.02×
10Dog agilityPets & Animals9.70×
11Australian ShepherdPets & Animals9.57×
12Doberman PinscherPets & Animals8.84×
13Dog breedingPets & Animals8.48×
14FressnapfShopping8.32×
15American Pit Bull TerrierPets & Animals8.21×
16Boxer (dog)Pets & Animals8.05×
17Border ColliePets & Animals8.03×
18RottweilerPets & Animals7.44×
19Obedience schoolPets & Animals6.77×
20BeaglePets & Animals6.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bernese Mountain Dog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bernese Mountain Dog audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.61×
Pet OwnershipJOY1.58×
ExtroversionTHRILL1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bernese Mountain Dog audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Early Adopter MentalityPOWER0.69×
Urban LifestyleOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bernese Mountain Dog have in Germany?

Bernese Mountain Dog has an estimated audience of 1,834,342 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bernese Mountain Dog fans?

74.4% of Bernese Mountain Dog fans are female, 25.6% are male, with an average age of 41.6 years.

03

Which brands do Bernese Mountain Dog fans like most?

Bernese Mountain Dog fans show strongest brand affinity for Cane Corso (27.64×), St. Bernard (dog) (33.95×), and English Mastiff (33.64×) over the country average.

04

Where do Bernese Mountain Dog fans live in Germany?

Bernese Mountain Dog fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bernese Mountain Dog fans also like?

Beyond Bernese Mountain Dog itself, the audience over-indexes on St. Bernard (dog) (33.95×), English Mastiff (33.64×), Rescue dog (13.68×), and Fressnapf (8.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in Germany

See Bernese Mountain Dog audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bernese Mountain Dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →