Bernese Mountain Dog Audience in Germany
Bernese Mountain Dog has an estimated audience of 1,834,342 people in Germany. 74.4% are female, 25.6% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cane Corso, St. Bernard (dog), English Mastiff, Rescue dog, Fressnapf.
The average Bernese Mountain Dog fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cane Corso, St. Bernard (dog), English Mastiff, with strongest over-indexing on Cane Corso (27.64× the country average). Demographically, the Bernese Mountain Dog audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of Bernese Mountain Dog fans
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 41.6 |
| Estimated audience size | 1,834,342 |
Audience persona
The typical Bernese Mountain Dog fan in Germany is more female, around 41.6 years old, with strong Pet Ownership tendencies and a notable affinity for Cane Corso.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 447,700 | 1.12× |
| Bayern | 333,475 | 1.13× |
| Baden-Württemberg | 281,831 | 1.13× |
| Niedersachsen | 221,348 | 1.24× |
| Hessen | 138,135 | 0.99× |
| Sachsen | 93,427 | 1.04× |
| Rheinland-Pfalz | 92,916 | 1.01× |
| Schleswig-Holstein | 67,200 | 1.02× |
| Berlin | 65,823 | 0.8× |
| Brandenburg | 56,362 | 0.99× |
| Thüringen | 46,667 | 1× |
| Sachsen-Anhalt | 46,465 | 0.98× |
| Hamburg | 43,262 | 1.04× |
| Mecklenburg-Vorpommern | 33,497 | 0.96× |
| Saarland | 19,091 | 0.85× |
| Bremen | 11,143 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cane Corso | 27.64× | Food & Beverages |
| St. Bernard (dog) | 33.95× | Pets & Animals |
| English Mastiff | 33.64× | Pets & Animals |
| Rescue dog | 13.68× | Pets & Animals |
| Fressnapf | 8.32× | Shopping |
| Samoyed (dog) | 13.83× | Pets & Animals |
| Great Dane | 11.02× | Pets & Animals |
| Australian Shepherd | 9.57× | Pets & Animals |
| Alaskan Malamute | 11.04× | Pets & Animals |
| Boston Terrier | 11.18× | Pets & Animals |
| Dog breeding | 8.48× | Pets & Animals |
| Doberman Pinscher | 8.84× | Pets & Animals |
| Obedience school | 6.77× | Pets & Animals |
| Border Collie | 8.03× | Pets & Animals |
| Boxer (dog) | 8.05× | Pets & Animals |
| Rottweiler | 7.44× | Pets & Animals |
| Dog agility | 9.7× | Pets & Animals |
| American Pit Bull Terrier | 8.21× | Pets & Animals |
| Beagle | 6.77× | Pets & Animals |
| Newfoundland and Labrador | 28.12× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.31 |
| Sustainability | BALANCE | 1.49 |
| DIY Mentality | THRILL | 1.48 |
| Design Affinity | PREMIUM | 1.35 |
| Family Orientation | CONSERVATISM | 1.33 |
| Community Orientation | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| Japan | 13.9% |
| Germany | 8.3% |
See Bernese Mountain Dog audiences in other countries
More Dog breed audiences in Germany
- French Bulldog (6,533,198)
- Labrador Retriever (6,457,093)
- Dachshund (6,147,826)
- Siberian Husky (5,853,160)
- Poodle (5,676,260)
Frequently asked questions
How many fans does Bernese Mountain Dog have in Germany?
Bernese Mountain Dog has an estimated audience of 1,834,342 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bernese Mountain Dog fans?
74.4% of Bernese Mountain Dog fans are female, 25.6% are male, with an average age of 41.6 years.
Which brands do Bernese Mountain Dog fans like most?
Bernese Mountain Dog fans show strongest brand affinity for Cane Corso (27.64×), St. Bernard (dog) (33.95×), and English Mastiff (33.64×) over the country average.
Where do Bernese Mountain Dog fans live in Germany?
Bernese Mountain Dog fans in Germany are most concentrated in Nordrhein-Westfalen (reach 447,700), Bayern (reach 333,475), and Baden-Württemberg (reach 281,831). These three regions account for the largest share of the active audience.
What other brands do Bernese Mountain Dog fans also like?
Beyond Bernese Mountain Dog itself, the audience over-indexes on St. Bernard (dog) (33.95×), English Mastiff (33.64×), Rescue dog (13.68×), and Fressnapf (8.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bernese Mountain Dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.