Newfoundland and Labrador Audience in Germany
Newfoundland and Labrador has an estimated audience of 277,516 people in Germany. 70.0% are female, 30.0% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Cancoillotte, Goes, Pillow, Dog breed.
The average Newfoundland and Labrador fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Cancoillotte, Goes, with strongest over-indexing on Rossmann (1.6× the country average). Demographically, the Newfoundland and Labrador audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Pet Ownership, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Newfoundland and Labrador fans
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 44.0 |
| Estimated audience size | 277,516 |
Audience persona
The typical Newfoundland and Labrador fan in Germany is more female, around 44.0 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,747 | 1.18× |
| Bayern | 57,639 | 1.29× |
| Baden-Württemberg | 47,408 | 1.25× |
| Niedersachsen | 29,791 | 1.11× |
| Hessen | 27,703 | 1.31× |
| Rheinland-Pfalz | 14,953 | 1.08× |
| Berlin | 12,791 | 1.03× |
| Sachsen | 11,952 | 0.88× |
| Schleswig-Holstein | 11,913 | 1.2× |
| Hamburg | 6,663 | 1.06× |
| Brandenburg | 6,401 | 0.74× |
| Thüringen | 5,052 | 0.71× |
| Sachsen-Anhalt | 4,543 | 0.63× |
| Mecklenburg-Vorpommern | 3,516 | 0.66× |
| Bremen | 2,651 | 1.12× |
| Saarland | 2,542 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.6× | Shopping |
| Cancoillotte | 10.91× | Food & Beverages |
| Goes | 1.8× | Travel & Leisure |
| Pillow | 2.63× | Home & Garden |
| Dog breed | 1.62× | Pets & Animals |
| Hostelworld | 8.91× | Travel & Leisure |
| Knauf Insulation | 14.89× | Business & Career |
| Israel | 2.31× | Travel & Leisure |
| Collectable | 1.71× | Kids & Family |
| Centurion (film) | 5.3× | Movies & TV |
| The Client (1994 film) | 5.93× | Movies & TV |
| Volvo V60 | 3.1× | Cars & Mobility |
| Cynthia Erivo | 2.59× | Movies & TV |
| Keigo Higashino | 20× | Literature |
| Circular Quay | 12.49× | Travel & Leisure |
| Mustard seed | 5.37× | Food & Beverages |
| Zagreb | 1.97× | Travel & Leisure |
| Keele University | 20× | Business & Career |
| Kyokushin | 4.22× | Sports |
| New Era (Namibia) | 1.82× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.46 |
| Creativity | OPEN | 1.39 |
| Design Affinity | PREMIUM | 1.35 |
| Sports Activity | POWER | 1.31 |
| Sustainability | BALANCE | 1.28 |
| Healthy Lifestyle | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.3% |
| Canada | 23.6% |
| Italy | 8.6% |
See Newfoundland and Labrador audiences in other countries
- Newfoundland and Labrador — United States
- Newfoundland and Labrador — United Kingdom
- Newfoundland and Labrador — France
- Newfoundland and Labrador — Italy
- Newfoundland and Labrador — Spain
- Newfoundland and Labrador — Brazil
- Newfoundland and Labrador — Japan
- Newfoundland and Labrador — South Korea
- Newfoundland and Labrador — India
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Newfoundland and Labrador have in Germany?
Newfoundland and Labrador has an estimated audience of 277,516 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Newfoundland and Labrador fans?
70.0% of Newfoundland and Labrador fans are female, 30.0% are male, with an average age of 44.0 years.
Which brands do Newfoundland and Labrador fans like most?
Newfoundland and Labrador fans show strongest brand affinity for Rossmann (1.6×), Cancoillotte (10.91×), and Goes (1.8×) over the country average.
Where do Newfoundland and Labrador fans live in Germany?
Newfoundland and Labrador fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,747), Bayern (reach 57,639), and Baden-Württemberg (reach 47,408). These three regions account for the largest share of the active audience.
What other brands do Newfoundland and Labrador fans also like?
Beyond Newfoundland and Labrador itself, the audience over-indexes on Cancoillotte (10.91×), Goes (1.8×), Pillow (2.63×), and Dog breed (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Newfoundland and Labrador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.