Newfoundland and Labrador Audience in Germany
A data profile of the people who buy, follow and care about Newfoundland and Labrador in Germany — modelled from more than twelve digital signal sources. Newfoundland and Labrador has an estimated audience of 277,516 people in Germany.
The average Newfoundland and Labrador fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bernese Mountain Dog, Google News, English Mastiff, with strongest over-indexing on Bernese Mountain Dog (28.12× the country average).
Demographically, the Newfoundland and Labrador audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Newfoundland and Labrador fan in Germany is more female, around 44.0 years old, with strong Pet Ownership tendencies and a notable affinity for Bernese Mountain Dog.
At a glance
The key figures that characterise the Newfoundland and Labrador profile in Germany.
Search interest · 12-month trend
Demographics of Newfoundland and Labrador fans
70.0% are female, 30.0% are male, average age 44.0.
Gender split
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 44.0 |
| Estimated audience size | 277,516 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 29% |
Worldwide distribution
of the worldwide Newfoundland and Labrador audience comes from Germany.
| Country | Share |
|---|---|
| United States | 28.3% |
| Canada | 23.6% |
| Italy | 8.6% |
Geography
Where the Newfoundland and Labrador audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~50K | 1.22× | |
| 02 | Hessen | ~30K | 1.21× | |
| 03 | Baden-Württemberg | ~40K | 1.14× | |
| 04 | Bremen | ~3K | 1.14× | |
| 05 | Nordrhein-Westfalen | ~70K | 1.11× | |
| 06 | Schleswig-Holstein | ~10K | 1.10× | |
| 07 | Berlin | ~10K | 1.04× | |
| 08 | Hamburg | ~7K | 1.04× | |
| 09 | Niedersachsen | ~30K | 1.03× | |
| 10 | Rheinland-Pfalz | ~10K | 1.01× | |
| 11 | Saarland | ~3K | 1.01× | |
| 12 | Mecklenburg-Vorpommern | ~5K | 0.91× | |
| 13 | Sachsen-Anhalt | ~6K | 0.90× | |
| 14 | Thüringen | ~6K | 0.90× | |
| 15 | Brandenburg | ~8K | 0.89× | |
| 16 | Sachsen | ~10K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Newfoundland and Labrador audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Miyamoto Musashi | Politics & Society | 32.38× | ||
| 02 | Bernese Mountain Dog | Pets & Animals | 28.12× | ||
| 03 | English Mastiff | Pets & Animals | 26.88× | ||
| 04 | Shiba Inu | Pets & Animals | 25.79× | ||
| 05 | Inglourious Basterds | Movies & TV | 20.00× | ||
| 06 | James Franco | Movies & TV | 20.00× | ||
| 07 | David Tennant | Movies & TV | 20.00× | ||
| 08 | Miranda Kerr | Fashion & Accessoires | 20.00× | ||
| 09 | Mila Kunis | Movies & TV | 19.48× | ||
| 10 | Descendants (2015 film) | Movies & TV | 19.39× | ||
| 11 | Google News | News | 13.62× | ||
| 12 | Sabrina Carpenter | Music & Radio | 13.11× | ||
| 13 | Cane Corso | Food & Beverages | 11.68× | ||
| 14 | Natalie Portman | Movies & TV | 11.67× | ||
| 15 | Jessica Alba | Movies & TV | 8.62× | ||
| 16 | Pet sitting | Pets & Animals | 6.97× | ||
| 17 | Alaskan Malamute | Pets & Animals | 6.43× | ||
| 18 | Great Dane | Pets & Animals | 6.40× | ||
| 19 | Boston Terrier | Pets & Animals | 6.21× | ||
| 20 | Doberman Pinscher | Pets & Animals | 5.39× |
Personality of the Newfoundland and Labrador audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.29× | |
| Extroversion | THRILL | 1.50× | |
| Community Orientation | OPEN | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Sports Activity | POWER | 0.84× |
Frequently asked questions
How many fans does Newfoundland and Labrador have in Germany?
Newfoundland and Labrador has an estimated audience of 277,516 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Newfoundland and Labrador fans?
70.0% of Newfoundland and Labrador fans are female, 30.0% are male, with an average age of 44.0 years.
Which brands do Newfoundland and Labrador fans like most?
Newfoundland and Labrador fans show strongest brand affinity for Bernese Mountain Dog (28.12×), Google News (13.62×), and English Mastiff (26.88×) over the country average.
Where do Newfoundland and Labrador fans live in Germany?
Newfoundland and Labrador fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Newfoundland and Labrador fans also like?
Beyond Newfoundland and Labrador itself, the audience over-indexes on Google News (13.62×), English Mastiff (26.88×), Mila Kunis (19.48×), and Sabrina Carpenter (13.11×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
See Newfoundland and Labrador audiences in other countries
- Newfoundland and Labrador — United States
- Newfoundland and Labrador — United Kingdom
- Newfoundland and Labrador — France
- Newfoundland and Labrador — Italy
- Newfoundland and Labrador — Spain
- Newfoundland and Labrador — Brazil
- Newfoundland and Labrador — Japan
- Newfoundland and Labrador — South Korea
- Newfoundland and Labrador — India
- Newfoundland and Labrador — Canada
- Newfoundland and Labrador — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for Newfoundland and Labrador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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