Rascasse Audience Intelligence

Miranda Kerr Audience in Germany

A data profile of the people who buy, follow and care about Miranda Kerr in Germany — modelled from more than twelve digital signal sources. Miranda Kerr has an estimated audience of 299,617 people in Germany.

#79among Fashion model in Germany#3678among Person in Germany#812in Fashion & Accessoires

The average Miranda Kerr fan in Germany is 30.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mckenna Grace, Adriana Lima, Kiernan Shipka, with strongest over-indexing on Mckenna Grace (179.3× the country average).

Demographically, the Miranda Kerr audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Miranda Kerr fan in Germany is more female, around 30.7 years old, with strong Design Affinity tendencies and a notable affinity for Mckenna Grace.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miranda Kerr profile in Germany.

Audience size
300K
in Germany
Gender
70.8%♀
29.2% male
Age
30.7
average years
Country rank
#17343
Person in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miranda Kerr fans

70.8% are female, 29.2% are male, average age 30.7.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Miranda Kerr audience in Germany
MetricValue
Female70.8%
Male29.2%
Average age30.7
Estimated audience size299,617
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Miranda Kerr audience in Germany
Age bracketShare%
16-1942%
20-2924%
30-3915%
40-4912%
50+7%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Miranda Kerr audience comes from Germany.

Worldwide audience distribution share by country for Miranda Kerr
CountryShare
United States22.6%
Australia6.1%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miranda Kerr audience in Germany is strongest.

Fig. 05

Top regions by affinity

Miranda Kerr fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.30×
02Hessen~30K1.21×
03Bayern~60K1.18×
04Hamburg~8K1.16×
05Baden-Württemberg~50K1.09×
06Nordrhein-Westfalen~70K1.06×
07Bremen~3K1.02×
08Rheinland-Pfalz~20K0.96×
09Schleswig-Holstein~10K0.96×
10Niedersachsen~30K0.92×
11Brandenburg~9K0.91×
12Sachsen~10K0.88×
13Thüringen~7K0.88×
14Sachsen-Anhalt~7K0.86×
15Saarland~3K0.85×
16Mecklenburg-Vorpommern~5K0.82×
Fig. 06

Affinity by region

Affinity by region — Miranda Kerr, Germany
0.82×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miranda Kerr audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miranda Kerr audience
#·InterestCategoryAffinity×
01Alessandra AmbrosioFashion & Accessoires267.11×
02Mckenna GraceMovies & TV179.30×
03Kiernan ShipkaMovies & TV179.30×
04Senna GuemmourMusic & Radio161.10×
05Adriana LimaFashion & Accessoires146.05×
06Irina ShaykFashion & Accessoires121.11×
07Barbara PalvinFashion & Accessoires115.48×
08Candice SwanepoelFashion & Accessoires110.98×
09Penélope CruzMovies & TV87.59×
10Rosie Huntington-WhiteleyFashion & Accessoires80.20×
11WearFashion & Accessoires78.80×
12Cara DelevingneFashion & Accessoires73.34×
13Isabela MercedMovies & TV61.08×
14Nina ChubaMusic & Radio60.81×
15Rose LeslieMovies & TV57.89×
16Mila KunisMovies & TV47.91×
17Claudia SchifferFashion & Accessoires36.14×
18Natalie PortmanMovies & TV31.26×
19WoolworthsShopping20.00×
20TagesschauMovies & TV9.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miranda Kerr audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miranda Kerr audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.14×
CreativityOPEN1.97×
IndulgenceJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miranda Kerr audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.91×
DIY MentalityTHRILL0.94×
Pet OwnershipJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miranda Kerr have in Germany?

Miranda Kerr has an estimated audience of 299,617 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Miranda Kerr fans?

70.8% of Miranda Kerr fans are female, 29.2% are male, with an average age of 30.7 years.

03

Which brands do Miranda Kerr fans like most?

Miranda Kerr fans show strongest brand affinity for Mckenna Grace (179.3×), Adriana Lima (146.05×), and Kiernan Shipka (179.3×) over the country average.

04

Where do Miranda Kerr fans live in Germany?

Miranda Kerr fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Miranda Kerr fans also like?

Beyond Miranda Kerr itself, the audience over-indexes on Adriana Lima (146.05×), Kiernan Shipka (179.3×), Nina Chuba (60.81×), and Alessandra Ambrosio (267.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion model audiences in Germany

See Miranda Kerr audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Miranda Kerr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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