Miranda Kerr Audience in Germany
Miranda Kerr has an estimated audience of 318,083 people in Germany. 70.8% are female, 29.2% are male, average age 30.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mckenna Grace, Adriana Lima, Adriana Lima, Kiernan Shipka, Nina Chuba.
The average Miranda Kerr fan in Germany is 30.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mckenna Grace, Adriana Lima, Adriana Lima, with strongest over-indexing on Mckenna Grace (179.3× the country average). Demographically, the Miranda Kerr audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model
Demographics of Miranda Kerr fans
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 30.7 |
| Estimated audience size | 318,083 |
Audience persona
The typical Miranda Kerr fan in Germany is more female, around 30.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mckenna Grace.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,366 | 1.1× |
| Bayern | 61,829 | 1.21× |
| Baden-Württemberg | 48,975 | 1.13× |
| Hessen | 30,839 | 1.27× |
| Niedersachsen | 29,143 | 0.94× |
| Berlin | 19,356 | 1.36× |
| Rheinland-Pfalz | 15,404 | 0.97× |
| Sachsen | 13,621 | 0.87× |
| Schleswig-Holstein | 11,030 | 0.97× |
| Brandenburg | 8,564 | 0.87× |
| Hamburg | 8,383 | 1.17× |
| Thüringen | 6,737 | 0.83× |
| Sachsen-Anhalt | 6,576 | 0.8× |
| Mecklenburg-Vorpommern | 4,565 | 0.75× |
| Saarland | 3,021 | 0.77× |
| Bremen | 2,706 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mckenna Grace | 179.3× | Movies & TV |
| Adriana Lima | 146.05× | Fashion & Accessoires |
| Adriana Lima | 133.71× | Fashion & Accessoires |
| Kiernan Shipka | 179.3× | Movies & TV |
| Nina Chuba | 60.81× | Music & Radio |
| Alessandra Ambrosio | 267.11× | Fashion & Accessoires |
| Irina Shayk | 121.11× | Fashion & Accessoires |
| Barbara Palvin | 115.48× | Fashion & Accessoires |
| Senna Guemmour | 161.1× | Music & Radio |
| Penélope Cruz | 87.59× | Movies & TV |
| Rosie Huntington-Whiteley | 80.2× | Fashion & Accessoires |
| Isabela Merced | 61.08× | Movies & TV |
| Cara Delevingne | 73.34× | Fashion & Accessoires |
| Mila Kunis | 47.91× | Movies & TV |
| Candice Swanepoel | 110.98× | Fashion & Accessoires |
| Woolworths | 20× | Shopping |
| Tagesschau | 9.76× | Movies & TV |
| Claudia Schiffer | 36.14× | Fashion & Accessoires |
| Natalie Portman | 31.26× | Movies & TV |
| Rose Leslie | 57.89× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.99 |
| Family Orientation | CONSERVATISM | 1.83 |
| Design Affinity | PREMIUM | 1.7 |
| Sustainability | BALANCE | 1.66 |
| Community Orientation | OPEN | 1.52 |
| Luxury Orientation | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| United Kingdom | 6.2% |
| Australia | 6.0% |
See Miranda Kerr audiences in other countries
More Fashion model audiences in Germany
- Heidi Klum (5,008,696)
- Leni Klum (2,710,854)
- Alan Ritchson (2,548,667)
- Meghan Markle (2,083,392)
- Samantha Fox (1,968,870)
Frequently asked questions
How many fans does Miranda Kerr have in Germany?
Miranda Kerr has an estimated audience of 318,083 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Miranda Kerr fans?
70.8% of Miranda Kerr fans are female, 29.2% are male, with an average age of 30.7 years.
Which brands do Miranda Kerr fans like most?
Miranda Kerr fans show strongest brand affinity for Mckenna Grace (179.3×), Adriana Lima (146.05×), and Adriana Lima (133.71×) over the country average.
Where do Miranda Kerr fans live in Germany?
Miranda Kerr fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,366), Bayern (reach 61,829), and Baden-Württemberg (reach 48,975). These three regions account for the largest share of the active audience.
What other brands do Miranda Kerr fans also like?
Beyond Miranda Kerr itself, the audience over-indexes on Adriana Lima (146.05×), Adriana Lima (133.71×), Kiernan Shipka (179.3×), and Nina Chuba (60.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Miranda Kerr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.