Rascasse Audience Intelligence

Heidi Klum Audience in Germany

A data profile of the people who buy, follow and care about Heidi Klum in Germany — modelled from more than twelve digital signal sources. Heidi Klum has an estimated audience of 4,877,090 people in Germany.

#1among Fashion model in Germany#35among Person in Germany#50in Fashion & Accessoires

The average Heidi Klum fan in Germany is 30.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sex and the City (film), Claudia Schiffer, TikTok, with strongest over-indexing on Sex and the City (film) (19.6× the country average).

Demographically, the Heidi Klum audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Heidi Klum fan in Germany is more female, around 30.5 years old, with strong Extroversion tendencies and a notable affinity for Sex and the City (film).

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heidi Klum profile in Germany.

Audience size
4.9M
in Germany
Gender
74.8%♀
25.2% male
Age
30.5
average years
Country rank
#1099
Person in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heidi Klum fans

74.8% are female, 25.2% are male, average age 30.5.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for Heidi Klum audience in Germany
MetricValue
Female74.8%
Male25.2%
Average age30.5
Estimated audience size4,877,090
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Heidi Klum audience in Germany
Age bracketShare%
16-1946%
20-2920%
30-3913%
40-4912%
50+8%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Heidi Klum audience comes from Germany.

Worldwide audience distribution share by country for Heidi Klum
CountryShare
United States24.8%
Germany20.7%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heidi Klum audience in Germany is strongest.

Fig. 05

Top regions by affinity

Heidi Klum fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~900K1.12×
02Berlin~200K1.08×
03Nordrhein-Westfalen~1M1.06×
04Sachsen~300K1.06×
05Hamburg~100K1.06×
06Brandenburg~200K1.05×
07Schleswig-Holstein~200K1.02×
08Sachsen-Anhalt~100K1.02×
09Baden-Württemberg~700K1.01×
10Niedersachsen~500K1.01×
11Thüringen~100K1.00×
12Mecklenburg-Vorpommern~100K1.00×
13Hessen~400K0.95×
14Saarland~60K0.92×
15Bremen~40K0.92×
16Rheinland-Pfalz~200K0.79×
Fig. 06

Affinity by region

Affinity by region — Heidi Klum, Germany
0.79×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heidi Klum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heidi Klum audience
#·InterestCategoryAffinity×
01Sex and the City (film)Movies & TV19.60×
02Claudia SchifferFashion & Accessoires8.32×
03Leni KlumFashion & Accessoires6.24×
04Tom KaulitzMusic & Radio5.19×
05Sophia ThomallaMovies & TV4.86×
06Franziska van AlmsickSports4.46×
07Gina TricotFashion & Accessoires4.29×
08BershkaShopping4.05×
09Fashion showFashion & Accessoires3.83×
10Gute Zeiten, schlechte ZeitenMovies & TV2.58×
11PrimarkShopping2.54×
12ZaraShopping2.54×
13BreuningerFashion & Accessoires2.40×
14C&AShopping2.38×
15Müller (company)Food & Beverages2.32×
16RossmannShopping2.25×
17H&MShopping2.12×
18TikTokInternet & Social Media2.07×
19Harry PotterMovies & TV2.00×
20AirbnbTravel & Leisure1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heidi Klum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heidi Klum audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.46×
CreativityOPEN1.44×
SustainabilityBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heidi Klum audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.55×
PatriotismCONSERVATISM0.71×
Risk AppetiteTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heidi Klum have in Germany?

Heidi Klum has an estimated audience of 4,877,090 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Heidi Klum fans?

74.8% of Heidi Klum fans are female, 25.2% are male, with an average age of 30.5 years.

03

Which brands do Heidi Klum fans like most?

Heidi Klum fans show strongest brand affinity for Sex and the City (film) (19.6×), Claudia Schiffer (8.32×), and TikTok (2.07×) over the country average.

04

Where do Heidi Klum fans live in Germany?

Heidi Klum fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Heidi Klum fans also like?

Beyond Heidi Klum itself, the audience over-indexes on Claudia Schiffer (8.32×), TikTok (2.07×), Harry Potter (2×), and Leni Klum (6.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion model audiences in Germany

See Heidi Klum audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Heidi Klum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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