Heidi Klum Audience in Germany
Heidi Klum has an estimated audience of 5,008,696 people in Germany. 74.8% are female, 25.2% are male, average age 30.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sex and the City (film), Harry Potter, TikTok, Leni Klum, Claudia Schiffer.
The average Heidi Klum fan in Germany is 30.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sex and the City (film), Harry Potter, TikTok, with strongest over-indexing on Sex and the City (film) (19.6× the country average). Demographically, the Heidi Klum audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model
Demographics of Heidi Klum fans
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 30.5 |
| Estimated audience size | 5,008,696 |
Audience persona
The typical Heidi Klum fan in Germany is more female, around 30.5 years old, with strong Sustainability tendencies and a notable affinity for Sex and the City (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,232,827 | 1.12× |
| Bayern | 930,100 | 1.16× |
| Baden-Württemberg | 714,660 | 1.05× |
| Niedersachsen | 502,065 | 1.03× |
| Hessen | 381,969 | 1× |
| Sachsen | 260,703 | 1.06× |
| Berlin | 255,119 | 1.14× |
| Schleswig-Holstein | 187,622 | 1.04× |
| Brandenburg | 160,936 | 1.04× |
| Rheinland-Pfalz | 145,736 | 0.58× |
| Sachsen-Anhalt | 128,563 | 0.99× |
| Hamburg | 124,834 | 1.1× |
| Thüringen | 120,999 | 0.95× |
| Mecklenburg-Vorpommern | 89,625 | 0.94× |
| Saarland | 53,902 | 0.88× |
| Bremen | 39,653 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sex and the City (film) | 19.6× | Movies & TV |
| Harry Potter | 2× | Movies & TV |
| TikTok | 2.07× | Internet & Social Media |
| Leni Klum | 6.24× | Fashion & Accessoires |
| Claudia Schiffer | 8.32× | Fashion & Accessoires |
| Fashion show | 3.83× | Fashion & Accessoires |
| H&M | 2.12× | Shopping |
| Rossmann | 2.25× | Shopping |
| Sophia Thomalla | 4.86× | Movies & TV |
| Gala | 2.08× | News |
| Primark | 2.54× | Shopping |
| Bershka | 4.05× | Shopping |
| Tom Kaulitz | 5.19× | Music & Radio |
| Airbnb | 1.99× | Travel & Leisure |
| Gute Zeiten, schlechte Zeiten | 2.58× | Movies & TV |
| Euphoria | 1.82× | Movies & TV |
| Let's Dance (German TV series) | 2.48× | Movies & TV |
| Breuninger | 2.4× | Fashion & Accessoires |
| C&A | 2.38× | Shopping |
| Zara | 2.54× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.48 |
| Creativity | OPEN | 1.28 |
| Individualism | JOY | 1.24 |
| Design Affinity | PREMIUM | 1.23 |
| Luxury Orientation | PREMIUM | 1.2 |
| DIY Mentality | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Germany | 23.4% |
| United Kingdom | 5.8% |
See Heidi Klum audiences in other countries
More Fashion model audiences in Germany
- Leni Klum (2,710,854)
- Alan Ritchson (2,548,667)
- Meghan Markle (2,083,392)
- Samantha Fox (1,968,870)
- Claudia Schiffer (1,488,066)
Frequently asked questions
How many fans does Heidi Klum have in Germany?
Heidi Klum has an estimated audience of 5,008,696 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Heidi Klum fans?
74.8% of Heidi Klum fans are female, 25.2% are male, with an average age of 30.5 years.
Which brands do Heidi Klum fans like most?
Heidi Klum fans show strongest brand affinity for Sex and the City (film) (19.6×), Harry Potter (2×), and TikTok (2.07×) over the country average.
Where do Heidi Klum fans live in Germany?
Heidi Klum fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,232,827), Bayern (reach 930,100), and Baden-Württemberg (reach 714,660). These three regions account for the largest share of the active audience.
What other brands do Heidi Klum fans also like?
Beyond Heidi Klum itself, the audience over-indexes on Harry Potter (2×), TikTok (2.07×), Leni Klum (6.24×), and Claudia Schiffer (8.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heidi Klum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.