How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | HHeidi Klum | 4.9M | 20.7% | 30.5 | 74.8% | Fashion model |
| 2 | AAlan Ritchson | 2.6M | 12.1% | 40.4 | 34.2% | Fashion model |
| 3 | LLeni Klum | 2.5M | 39.1% | 35.8 | 72.4% | Fashion model |
| 4 | SSamantha Fox | 2M | 36.9% | 50.1 | 14.7% | Fashion model |
| 5 | MMeghan Markle | 2M | 6.1% | 40.6 | 93.3% | Fashion model |
| 6 | RRebecca Mir | 1.8M | 88.2% | 32.2 | 63.8% | Fashion model |
| 7 | AAdriana Lima | 1.7M | 6.1% | 29.8 | 52.5% | Fashion model |
| 8 | CClaudia Schiffer | 1.6M | 23.2% | 45.1 | 79.8% | Fashion model |
| 9 | LLilly Becker | 1.3M | 74.8% | 36.9 | 46.6% | Fashion model |
| 10 | OOrnella Muti | 1.3M | 34.7% | 48.0 | 45.2% | Fashion model |
| 11 | AAdriana Lima | 1.3M | 6.3% | 30.2 | 58.2% | Fashion model |
| 12 | GGal Gadot | 1.3M | 5.6% | 37.9 | 35.1% | Fashion model |
| 13 | SSophie Turner (model) | 1.3M | 7.7% | — | — | Fashion model |
| 14 | KKatie Price | 1.1M | 7.0% | 45.7 | 73.4% | Fashion model |
| 15 | LLena Gercke | 1.1M | 79.8% | 33.7 | 70.8% | Fashion model |
| 16 | AAmanda Lear | 1M | 35.5% | 47.2 | 29.7% | Fashion model |
| 17 | KKendall Jenner | 1M | 4.1% | 30.3 | 68.1% | Fashion model |
| 18 | CCaitriona Balfe | 963k | 8.7% | 40.4 | 75.5% | Fashion model |
| 19 | AAndie MacDowell | 939k | 9.4% | 49.7 | 92.8% | Fashion model |
| 20 | KKate Moss | 934k | 9.3% | 41.8 | 75.2% | Fashion model |
| 21 | FFamke Janssen | 831k | 9.7% | 44.7 | 53.5% | Fashion model |
| 22 | LLinda Evans | 768k | 36.5% | 56.1 | 74.7% | Fashion model |
| 23 | OOlga Kurylenko | 768k | 9.2% | 43.6 | 42.1% | Fashion model |
| 24 | GGisele Bündchen | 753k | 6.0% | 36.8 | 66.6% | Fashion model |
| 25 | GGigi Hadid | 677k | 5.5% | 26.9 | 69.0% | Fashion model |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular fashion models compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each fashion model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion model in Germany?
Heidi Klum currently leads with an estimated audience of 4.9M people in Germany.