How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Heidi Klum |
5M | 23.1% | 30.5 | 74.8% | Fashion model |
| 2 |  Leni Klum |
2.7M | 39.7% | 36.6 | 76.0% | Fashion model |
| 3 |  Alan Ritchson |
2.5M | 12.1% | 40.4 | 34.2% | Fashion model |
| 4 |  Meghan Markle |
2.1M | 5.9% | 40.6 | 93.3% | Fashion model |
| 5 |  Samantha Fox |
2M | 32.5% | 50.1 | 14.7% | Fashion model |
| 6 |  Claudia Schiffer |
1.5M | 21.7% | 45.1 | 79.8% | Fashion model |
| 7 |  Gal Gadot |
1.4M | 5.5% | 37.9 | 35.1% | Fashion model |
| 8 |  Lilly Becker |
1.4M | 75.5% | 37.5 | 44.4% | Fashion model |
| 9 |  Ornella Muti |
1.3M | 35.1% | 48.0 | 45.2% | Fashion model |
| 10 |  Adriana Lima |
1.2M | 6.2% | 31.5 | 49.8% | Fashion model |
| 11 |  Sophie Turner (model) |
1.2M | 7.6% | — | — | Fashion model |
| 12 |  Lena Gercke |
1.1M | 79.2% | 33.7 | 70.8% | Fashion model |
| 13 |  Katie Price |
1.1M | 7.7% | 45.7 | 73.4% | Fashion model |
| 14 |  Adriana Lima |
1.1M | 5.0% | 29.8 | 52.5% | Fashion model |
| 15 |  Rebecca Mir |
1M | 84.5% | 32.2 | 63.8% | Fashion model |
| 16 |  Amanda Lear |
1M | 35.3% | 47.2 | 29.7% | Fashion model |
| 17 |  Kendall Jenner |
1M | 4.0% | 30.3 | 68.1% | Fashion model |
| 18 |  Andie MacDowell |
918k | 9.4% | 49.7 | 92.8% | Fashion model |
| 19 |  Kate Moss |
895k | 8.9% | 41.8 | 75.2% | Fashion model |
| 20 |  Famke Janssen |
815k | 9.7% | 44.7 | 53.5% | Fashion model |
| 21 |  Olga Kurylenko |
801k | 8.8% | 43.6 | 42.1% | Fashion model |
| 22 |  Gigi Hadid |
762k | 5.8% | 26.9 | 69.0% | Fashion model |
| 23 |  Linda Evans |
751k | 36.2% | 56.1 | 74.7% | Fashion model |
| 24 |  Paris Hilton |
675k | 5.2% | 29.7 | 46.8% | Fashion model |
| 25 |  Carla Bruni |
664k | 7.3% | 46.2 | 60.7% | Fashion model |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each fashion model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion model in Germany?
Heidi Klum currently leads with an estimated audience of 5M people in Germany.