Rascasse Audience Intelligence

Kendall Jenner Audience in Germany

A data profile of the people who buy, follow and care about Kendall Jenner in Germany — modelled from more than twelve digital signal sources. Kendall Jenner has an estimated audience of 1,034,244 people in Germany.

#17among Fashion model in Germany#875among Person in Germany#347in Fashion & Accessoires

The average Kendall Jenner fan in Germany is 30.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include TikTok, FIFA World Cup, Reddit, with strongest over-indexing on TikTok (2.62× the country average).

Demographically, the Kendall Jenner audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kendall Jenner fan in Germany is more female, around 30.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TikTok.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kendall Jenner profile in Germany.

Audience size
1M
in Germany
Gender
68.1%♀
31.9% male
Age
30.3
average years
Country rank
#6327
Person in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kendall Jenner fans

68.1% are female, 31.9% are male, average age 30.3.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Kendall Jenner audience in Germany
MetricValue
Female68.1%
Male31.9%
Average age30.3
Estimated audience size1,034,244
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Kendall Jenner audience in Germany
Age bracketShare%
16-1946%
20-2921%
30-3913%
40-4911%
50+8%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Kendall Jenner audience comes from Germany.

Worldwide audience distribution share by country for Kendall Jenner
CountryShare
United States27.4%
India7.4%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kendall Jenner audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kendall Jenner fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.35×
02Berlin~60K1.34×
03Hamburg~30K1.28×
04Baden-Württemberg~200K1.19×
05Bayern~200K1.18×
06Nordrhein-Westfalen~300K1.15×
07Bremen~9K1.04×
08Rheinland-Pfalz~50K0.97×
09Niedersachsen~90K0.94×
10Schleswig-Holstein~30K0.94×
11Saarland~10K0.91×
12Brandenburg~20K0.80×
13Sachsen~40K0.79×
14Thüringen~20K0.73×
15Mecklenburg-Vorpommern~10K0.72×
16Sachsen-Anhalt~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Kendall Jenner, Germany
0.71×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kendall Jenner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kendall Jenner audience
#·InterestCategoryAffinity×
01Michael JordanSports8.19×
02Comme des GarçonsFashion & Accessoires6.55×
03Foot LockerShopping5.27×
04PatagoniaFashion & Accessoires4.95×
05ASICSFashion & Accessoires4.43×
06Sneaker collectingFashion & Accessoires3.86×
07GamingGames3.64×
08NBASports3.59×
09Gaming computerTechnology & Electronics3.57×
10DeutschrapMusic & Radio3.33×
11SupermanMovies & TV2.97×
12RedditInternet & Social Media2.93×
13Dog healthPets & Animals2.91×
14LivemusicMusic & Radio2.88×
15Mobile gameGames2.85×
16TikTokInternet & Social Media2.62×
17UEFA Champions LeagueSports2.03×
18FIFA World CupSports1.99×
19SoccerSports1.90×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kendall Jenner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kendall Jenner audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.24×
IndividualismJOY1.73×
Need for SecurityCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kendall Jenner audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.61×
SpiritualityBALANCE0.80×
Family OrientationCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kendall Jenner have in Germany?

Kendall Jenner has an estimated audience of 1,034,244 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kendall Jenner fans?

68.1% of Kendall Jenner fans are female, 31.9% are male, with an average age of 30.3 years.

03

Which brands do Kendall Jenner fans like most?

Kendall Jenner fans show strongest brand affinity for TikTok (2.62×), FIFA World Cup (1.99×), and Reddit (2.93×) over the country average.

04

Where do Kendall Jenner fans live in Germany?

Kendall Jenner fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kendall Jenner fans also like?

Beyond Kendall Jenner itself, the audience over-indexes on FIFA World Cup (1.99×), Reddit (2.93×), Business and industry (1.51×), and Superman (2.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion model audiences in Germany

See Kendall Jenner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kendall Jenner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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