A data profile of the people who buy, follow and care about Kendall Jenner in Spain — modelled from more than twelve digital signal sources. Kendall Jenner has an estimated audience of 1,110,378 people in Spain.
The average Kendall Jenner fan in Spain is 43.4 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Kylie Jenner, Jennifer Lawrence, Sports, with strongest over-indexing on Kylie Jenner (25.23× the country average).
Demographically, the Kendall Jenner audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Kendall Jenner fan in Spain is more female, around 43.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Kylie Jenner.
The key figures that characterise the Kendall Jenner profile in Spain.
76.1% are female, 23.9% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 43.4 |
| Estimated audience size | 1,110,378 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Kendall Jenner audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.6% |
| India | 7.5% |
| United Kingdom | 4.6% |
Where the Kendall Jenner audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~300K | 1.37× | |
| 02 | Galicia | ~60K | 1.20× | |
| 03 | Castile and León | ~60K | 1.18× | |
| 04 | Catalonia | ~200K | 1.13× | |
| 05 | Basque Autonomous Country | ~50K | 1.11× | |
| 06 | Comunidad Valenciana | ~100K | 1.02× | |
| 07 | Canary Islands | ~60K | 1.01× | |
| 08 | Aragon | ~30K | 0.99× | |
| 09 | Balearic Islands | ~30K | 0.97× | |
| 10 | Region of Murcia | ~40K | 0.96× | |
| 11 | Navarre | ~10K | 0.96× | |
| 12 | Andalusia | ~200K | 0.95× | |
| 13 | Principality of Asturias | ~20K | 0.93× | |
| 14 | Cantabria | ~10K | 0.89× | |
| 15 | La Rioja | ~6K | 0.86× | |
| 16 | Castilla-La Mancha | ~40K | 0.82× | |
| 17 | Extremadura | ~20K | 0.77× |
The strongest cross-interests of the Kendall Jenner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rob Kardashian | Movies & TV | 49.66× | ||
| 02 | Cara Delevingne | Fashion & Accessoires | 27.87× | ||
| 03 | Kylie Jenner | Movies & TV | 25.23× | ||
| 04 | Khloé Kardashian | Movies & TV | 19.49× | ||
| 05 | Alessandra Ambrosio | Fashion & Accessoires | 19.23× | ||
| 06 | Madison Beer | Music & Radio | 17.92× | ||
| 07 | Jennifer Lawrence | Movies & TV | 17.87× | ||
| 08 | Kate Moss | Fashion & Accessoires | 17.15× | ||
| 09 | Kris Jenner | Movies & TV | 16.58× | ||
| 10 | Pink (Victoria's Secret) | Fashion & Accessoires | 15.56× | ||
| 11 | Keeping Up with the Kardashians | Movies & TV | 15.28× | ||
| 12 | Kate Hudson | Movies & TV | 14.29× | ||
| 13 | Adriana Lima | Fashion & Accessoires | 13.45× | ||
| 14 | Jenna Ortega | Movies & TV | 12.01× | ||
| 15 | Selena Gomez | Movies & TV | 9.38× | ||
| 16 | Kim Kardashian | Movies & TV | 8.97× | ||
| 17 | Ariana Grande | Music & Radio | 7.64× | ||
| 18 | Stradivarius | Shopping | 4.44× | ||
| 19 | Oysho | Fashion & Accessoires | 4.21× | ||
| 20 | Sports | Music & Radio | 2.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.89× | |
| Early Adopter Mentality | POWER | 1.86× | |
| Extroversion | THRILL | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Patriotism | CONSERVATISM | 0.76× | |
| DIY Mentality | THRILL | 0.88× |
Kendall Jenner has an estimated audience of 1,110,378 people in Spain, concentrated in Community of Madrid and Catalonia.
76.1% of Kendall Jenner fans are female, 23.9% are male, with an average age of 43.4 years.
Kendall Jenner fans show strongest brand affinity for Kylie Jenner (25.23×), Jennifer Lawrence (17.87×), and Sports (2.92×) over the country average.
Kendall Jenner fans in Spain are most concentrated in Community of Madrid (reach ~300K), Catalonia (reach ~200K), and Andalusia (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Kendall Jenner itself, the audience over-indexes on Jennifer Lawrence (17.87×), Sports (2.92×), Cara Delevingne (27.87×), and Jenna Ortega (12.01×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Kendall Jenner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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