Rascasse Audience Intelligence

Kendall Jenner Audience in United States

A data profile of the people who buy, follow and care about Kendall Jenner in United States — modelled from more than twelve digital signal sources. Kendall Jenner has an estimated audience of 6,909,393 people in United States.

#3among Fashion model in United States#412among Person in United States#256in Fashion & Accessoires

The average Kendall Jenner fan in United States is 31.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Health And Beauty, Kylie Jenner, Jessica Alba, with strongest over-indexing on Health And Beauty (10.3× the country average).

Demographically, the Kendall Jenner audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kendall Jenner fan in United States is more female, around 31.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Health And Beauty.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kendall Jenner profile in United States.

Audience size
6.9M
in United States
Gender
76.2%♀
23.8% male
Age
31.8
average years
Country rank
#5079
Person in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kendall Jenner fans

76.2% are female, 23.8% are male, average age 31.8.

Fig. 02

Gender split

76.2%
Female
23.8%
Male
Demographic split for Kendall Jenner audience in United States
MetricValue
Female76.2%
Male23.8%
Average age31.8
Estimated audience size6,909,393
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Kendall Jenner audience in United States
Age bracketShare%
16-1939%
20-2924%
30-3916%
40-4912%
50+9%
Fig. 04

Worldwide distribution

27.4%

of the worldwide Kendall Jenner audience comes from United States.

Worldwide audience distribution share by country for Kendall Jenner
CountryShare
United States27.4%
India7.4%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kendall Jenner audience in United States is strongest.

Fig. 05

Top regions by affinity

Kendall Jenner fans by region: top regions in United States
#RegionReachAffinity×
01California~1M1.45×
02Arizona~200K1.35×
03New York~500K1.32×
04Massachusetts~200K1.31×
05New Jersey~200K1.30×
06Connecticut~90K1.29×
07Hawaii~40K1.28×
08Pennsylvania~300K1.19×
09Washington, District of Columbia~20K1.16×
10Texas~600K1.13×
11Florida~500K1.11×
12Washington~100K1.11×
13Nevada~70K1.11×
14Rhode Island~20K1.10×
15Illinois~200K1.09×
16Colorado~100K1.04×
17Michigan~200K1.03×
18Utah~60K1.03×
19Maryland~100K1.02×
20Oregon~80K1.02×
21Virginia~200K1.01×
22New Mexico~30K1.00×
23North Carolina~200K0.99×
24Oklahoma~70K0.99×
25Georgia~200K0.98×
26Minnesota~90K0.97×
27New Hampshire~30K0.96×
28Wisconsin~90K0.95×
29Ohio~200K0.94×
30Tennessee~100K0.92×
31Alabama~80K0.92×
32Kentucky~80K0.92×
33Louisiana~80K0.91×
34Maine~20K0.91×
35Vermont~10K0.90×
36Indiana~100K0.89×
37Missouri~100K0.89×
38Delaware~20K0.89×
39South Carolina~90K0.87×
40Kansas~40K0.86×
41South Dakota~10K0.85×
42Iowa~50K0.84×
43Montana~20K0.84×
44Idaho~30K0.83×
45Nebraska~30K0.83×
46North Dakota~10K0.83×
47Arkansas~40K0.81×
48Mississippi~40K0.78×
49Alaska~10K0.78×
50West Virginia~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Kendall Jenner, United States
0.77×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kendall Jenner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kendall Jenner audience
#·InterestCategoryAffinity×
01Organic BeautyBeauty & Wellness31.95×
02Gwyneth PaltrowMovies & TV19.33×
03Adriana LimaFashion & Accessoires15.14×
04Jessica AlbaMovies & TV14.87×
05Kylie JennerMovies & TV13.87×
06Natural BeautyBeauty & Wellness12.43×
07Healthy LifestylesHealth11.80×
08Manicure & PedicureBeauty & Wellness11.25×
09Selena GomezMovies & TV10.54×
10Health And BeautyBeauty & Wellness10.30×
11Long hairBeauty & Wellness9.25×
12Kim KardashianMovies & TV9.00×
13Natural skin careBeauty & Wellness8.32×
14PatagoniaFashion & Accessoires8.25×
15Beauty & FashionBeauty & Wellness8.22×
16Hair conditionerBeauty & Wellness8.14×
17Organic productFood & Beverages6.93×
18Healthy habitsHealth5.99×
19TwitchGames5.74×
20Dollar TreeShopping4.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kendall Jenner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kendall Jenner audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.97×
Design AffinityPREMIUM1.84×
IndulgenceJOY1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kendall Jenner audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.38×
Need for SecurityCONSERVATISM0.51×
Career OrientationPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kendall Jenner have in United States?

Kendall Jenner has an estimated audience of 6,909,393 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kendall Jenner fans?

76.2% of Kendall Jenner fans are female, 23.8% are male, with an average age of 31.8 years.

03

Which brands do Kendall Jenner fans like most?

Kendall Jenner fans show strongest brand affinity for Health And Beauty (10.3×), Kylie Jenner (13.87×), and Jessica Alba (14.87×) over the country average.

04

Where do Kendall Jenner fans live in United States?

Kendall Jenner fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Kendall Jenner fans also like?

Beyond Kendall Jenner itself, the audience over-indexes on Kylie Jenner (13.87×), Jessica Alba (14.87×), Gwyneth Paltrow (19.33×), and Long hair (9.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kendall Jenner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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