Kendall Jenner Audience in United States

Kendall Jenner logo

Kendall Jenner has an estimated audience of 6,632,475 people in United States. 76.2% are female, 23.8% are male, average age 31.8. Top regions: California, Texas, Florida. Top brand affinities: Health And Beauty, Kylie Jenner, Jessica Alba, Gwyneth Paltrow, Long hair.

The average Kendall Jenner fan in United States is 31.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Health And Beauty, Kylie Jenner, Jessica Alba, with strongest over-indexing on Health And Beauty (10.3× the country average). Demographically, the Kendall Jenner audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Demographics of Kendall Jenner fans

Demographic split for Kendall Jenner audience in United States
MetricValue
Female76.2%
Male23.8%
Average age31.8
Estimated audience size6,632,475

Audience persona

The typical Kendall Jenner fan in United States is more female, around 31.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Health And Beauty.

Top regions in United States

Top regions ranked by reach for Kendall Jenner in United States
RegionReachAffinity
California1,094,7961.5×
Texas682,5251.2×
Florida522,0591.16×
New York499,5731.35×
Pennsylvania288,3771.29×
Illinois246,2021.11×
New Jersey223,7191.33×
Georgia207,0791.01×
Arizona199,5351.47×
Ohio198,5280.97×
North Carolina194,9510.98×
Michigan181,0321.04×
Virginia168,4411.04×
Massachusetts167,4611.28×
Washington149,8951.13×
Tennessee123,2150.93×
Maryland115,6121.01×
Colorado111,0071.06×
Indiana108,9030.9×
Missouri97,5800.91×
Wisconsin95,0140.95×
Minnesota94,1410.99×
Alabama90,7210.98×
South Carolina86,8360.87×
Connecticut86,7341.3×
Louisiana79,6350.93×
Oregon78,6801.03×
Oklahoma75,6991.03×
Kentucky74,6590.9×
Nevada73,2631.14×
Utah61,6941.04×
Kansas45,0070.86×
Iowa44,0830.81×
Arkansas43,2800.79×
Mississippi40,2860.74×
Hawaii37,2531.31×
New Mexico32,2810.97×
Idaho27,4260.82×
Nebraska26,7090.8×
Washington, District of Columbia23,8741.2×
New Hampshire23,7070.91×
West Virginia23,0170.75×
Rhode Island22,1531.05×
Maine18,3020.77×
Delaware15,3420.84×
Montana14,9910.81×
South Dakota12,2200.8×
North Dakota10,3720.76×
Alaska10,2040.72×
Vermont8,9340.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kendall Jenner audience
BrandAffinityCategory
Health And Beauty10.3×Beauty & Wellness
Kylie Jenner13.87×Movies & TV
Jessica Alba14.87×Movies & TV
Gwyneth Paltrow19.33×Movies & TV
Long hair9.25×Beauty & Wellness
Natural skin care8.32×Beauty & Wellness
Selena Gomez10.54×Movies & TV
Hair conditioner8.14×Beauty & Wellness
Organic Beauty31.95×Beauty & Wellness
Natural Beauty12.43×Beauty & Wellness
Keeping Up with the Kardashians10.33×Movies & TV
Kim Kardashian9×Movies & TV
Healthy habits5.99×Health
Healthy Lifestyles11.8×Health
Organic product6.93×Food & Beverages
Beauty & Fashion8.22×Beauty & Wellness
Manicure & Pedicure11.25×Beauty & Wellness
Twitch5.74×Games
Dollar Tree4.08×Shopping
Patagonia8.25×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kendall Jenner audience
TraitClusterScore
Luxury OrientationPREMIUM3.57
Risk AppetiteTHRILL1.42
ExtroversionTHRILL1.39
Design AffinityPREMIUM1.39
MindfulnessBALANCE1.38
SustainabilityBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Kendall Jenner
CountryShare
United States27.6%
India7.4%
United Kingdom4.5%

See Kendall Jenner audiences in other countries

More Fashion model audiences in United States

Frequently asked questions

How many fans does Kendall Jenner have in United States?

Kendall Jenner has an estimated audience of 6,632,475 people in United States, concentrated in California and Texas.

What is the gender split and age of Kendall Jenner fans?

76.2% of Kendall Jenner fans are female, 23.8% are male, with an average age of 31.8 years.

Which brands do Kendall Jenner fans like most?

Kendall Jenner fans show strongest brand affinity for Health And Beauty (10.3×), Kylie Jenner (13.87×), and Jessica Alba (14.87×) over the country average.

Where do Kendall Jenner fans live in United States?

Kendall Jenner fans in United States are most concentrated in California (reach 1,094,796), Texas (reach 682,525), and Florida (reach 522,059). These three regions account for the largest share of the active audience.

What other brands do Kendall Jenner fans also like?

Beyond Kendall Jenner itself, the audience over-indexes on Kylie Jenner (13.87×), Jessica Alba (14.87×), Gwyneth Paltrow (19.33×), and Long hair (9.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kendall Jenner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.