Rascasse Audience Intelligence

Healthy Lifestyles Audience in United States

A data profile of the people who buy, follow and care about Healthy Lifestyles in United States — modelled from more than twelve digital signal sources. Healthy Lifestyles has an estimated audience of 7,719,662 people in United States.

#2808among Topic in United States#190in Health

The average Healthy Lifestyles fan in United States is 34.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Missouri.

Top brand affinities include Natural foods, TikTok, Kendall Jenner, with strongest over-indexing on Natural foods (12× the country average).

Demographically, the Healthy Lifestyles audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Healthy Lifestyles fan in United States is more female, around 34.3 years old, with strong Indulgence tendencies and a notable affinity for Natural foods.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Healthy Lifestyles profile in United States.

Audience size
7.7M
in United States
Gender
59.4%♀
40.6% male
Age
34.3
average years
Country rank
#4600
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Healthy Lifestyles fans

59.4% are female, 40.6% are male, average age 34.3.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Healthy Lifestyles audience in United States
MetricValue
Female59.4%
Male40.6%
Average age34.3
Estimated audience size7,719,662
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Healthy Lifestyles audience in United States
Age bracketShare%
16-1931%
20-2923%
30-3919%
40-4916%
50+11%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Healthy Lifestyles audience comes from United States.

Worldwide audience distribution share by country for Healthy Lifestyles
CountryShare
United States20.6%
Japan11.9%
India8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Healthy Lifestyles audience in United States is strongest.

Fig. 05

Top regions by affinity

Healthy Lifestyles fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~400K3.43×
02Tennessee~300K2.04×
03Utah~100K1.64×
04New Mexico~60K1.55×
05Arizona~200K1.49×
06Kansas~90K1.46×
07West Virginia~40K1.20×
08Indiana~200K1.14×
09Arkansas~70K1.13×
10Iowa~70K1.13×
11Mississippi~70K1.13×
12Oklahoma~90K1.09×
13Alaska~20K1.06×
14Maryland~100K1.05×
15North Dakota~20K1.02×
16Vermont~10K1.02×
17Washington, District of Columbia~20K1.00×
18South Dakota~20K1.00×
19Montana~20K0.96×
20Delaware~20K0.96×
21Nebraska~40K0.94×
22Rhode Island~20K0.94×
23Hawaii~30K0.93×
24Oregon~80K0.92×
25Nevada~70K0.92×
26Maine~30K0.92×
27New Hampshire~30K0.91×
28Idaho~30K0.90×
29North Carolina~200K0.89×
30Alabama~100K0.89×
31Michigan~200K0.88×
32California~700K0.85×
33Pennsylvania~200K0.85×
34South Carolina~100K0.85×
35Louisiana~80K0.84×
36Kentucky~80K0.83×
37Connecticut~60K0.82×
38Illinois~200K0.81×
39Georgia~200K0.81×
40Wisconsin~90K0.81×
41Ohio~200K0.79×
42Virginia~100K0.79×
43Minnesota~90K0.77×
44New Jersey~100K0.76×
45Washington~100K0.75×
46Massachusetts~100K0.75×
47Florida~400K0.74×
48New York~300K0.74×
49Colorado~90K0.74×
50Texas~500K0.72×
Fig. 06

Affinity by region

Affinity by region — Healthy Lifestyles, United States
0.72×1.00×3.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Healthy Lifestyles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Healthy Lifestyles audience
#·InterestCategoryAffinity×
01CaudalieBeauty & Wellness15.81×
02Natural foodsFood & Beverages12.00×
03Kendall JennerFashion & Accessoires11.80×
04Red wineFood & Beverages6.64×
05Diet foodFood & Beverages6.00×
06MoisturizerHome & Garden5.56×
07PhilanthropyArts & Culture4.58×
08TikTokInternet & Social Media3.65×
09CruisesTravel & Leisure3.33×
10NordstromShopping3.05×
11CVS PharmacyShopping3.01×
12CocktailFood & Beverages2.97×
13VeganismFood & Beverages2.93×
14Planet FitnessSports2.81×
15RecipesFood & Beverages2.44×
16WineFood & Beverages2.42×
17Fast foodFood & Beverages2.39×
18Home improvementHome & Garden2.19×
19CookingFood & Beverages2.01×
20Alcoholic beveragesFood & Beverages1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Healthy Lifestyles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Healthy Lifestyles audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.53×
Luxury OrientationPREMIUM2.23×
Convenience OrientationPREMIUM2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Healthy Lifestyles audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
TraditionCONSERVATISM0.74×
Need for SecurityCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Healthy Lifestyles have in United States?

Healthy Lifestyles has an estimated audience of 7,719,662 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Healthy Lifestyles fans?

59.4% of Healthy Lifestyles fans are female, 40.6% are male, with an average age of 34.3 years.

03

Which brands do Healthy Lifestyles fans like most?

Healthy Lifestyles fans show strongest brand affinity for Natural foods (12×), TikTok (3.65×), and Kendall Jenner (11.8×) over the country average.

04

Where do Healthy Lifestyles fans live in United States?

Healthy Lifestyles fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Missouri (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Healthy Lifestyles fans also like?

Beyond Healthy Lifestyles itself, the audience over-indexes on TikTok (3.65×), Kendall Jenner (11.8×), Moisturizer (5.56×), and Philanthropy (4.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Healthy Lifestyles audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Healthy Lifestyles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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