Healthy Lifestyles Audience in United States

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Healthy Lifestyles has an estimated audience of 7,719,662 people in United States. 59.4% are female, 40.6% are male, average age 34.3. Top regions: California, Texas, Missouri. Top brand affinities: Progressive rock, Iowa Hawkeyes, Dog breed, Staycation, Voltron: Legendary Defender.

The average Healthy Lifestyles fan in United States is 34.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Missouri. Top brand affinities include Progressive rock, Iowa Hawkeyes, Dog breed, with strongest over-indexing on Progressive rock (17.04× the country average). Demographically, the Healthy Lifestyles audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Healthy Lifestyles fans

Demographic split for Healthy Lifestyles audience in United States
MetricValue
Female59.4%
Male40.6%
Average age34.3
Estimated audience size7,719,662

Audience persona

The typical Healthy Lifestyles fan in United States is more female, around 34.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Progressive rock.

Top regions in United States

Top regions ranked by reach for Healthy Lifestyles in United States
RegionReachAffinity
California735,4380.87×
Texas508,4060.77×
Missouri446,1213.59×
Tennessee409,8862.65×
Florida404,8690.77×
New York324,8470.75×
Arizona239,4401.52×
Pennsylvania210,1930.81×
Illinois203,1590.79×
Georgia198,9840.84×
North Carolina197,9000.85×
Ohio179,5470.75×
Indiana172,0141.22×
Michigan169,3300.84×
Utah142,4532.06×
Virginia140,3020.75×
Maryland134,6991.01×
New Jersey131,9300.67×
Washington100,3890.65×
Oklahoma96,3071.12×
Massachusetts93,3830.61×
Alabama91,7440.85×
Mississippi91,7381.44×
Kansas90,3561.49×
South Carolina89,7690.77×
Iowa83,0121.31×
Oregon74,7700.84×
Wisconsin70,8470.61×
Louisiana69,6720.7×
Nevada69,4250.93×
New Mexico59,5201.54×
Minnesota58,5220.53×
Arkansas57,7280.91×
Kentucky57,1950.59×
Colorado56,3830.46×
West Virginia55,2231.54×
Connecticut38,1330.49×
Nebraska30,5530.79×
Hawaii25,0530.76×
Alaska20,4691.24×
Idaho18,9410.49×
Washington, District of Columbia18,6690.8×
Delaware17,9870.84×
Wyoming17,8691.56×
Maine17,5640.64×
New Hampshire16,9010.56×
Montana16,4710.77×
Rhode Island16,3190.66×
South Dakota16,2570.91×
North Dakota15,8291×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Healthy Lifestyles audience
BrandAffinityCategory
Progressive rock17.04×Music & Radio
Iowa Hawkeyes17.04×Sports
Dog breed1.91×Pets & Animals
Staycation4.62×Home & Garden
Voltron: Legendary Defender22.16×Movies & TV
South Asian cuisine11.04×Food & Beverages
Home equity2.26×Home & Garden
Nebraska Cornhuskers football2.89×Sports
Regional styles of Mexican music2.2×Music & Radio
Jesse Plemons2.42×Movies & TV
Bunga bunga58.51×Politics & Society
Mothercare2.17×Kids & Family
JDSU2.03×Business & Career
Jaws3.54×Movies & TV
Graham Greene3.91×Literature
St. Ives7.98×Travel & Leisure
Charlamagne Tha God5.32×Movies & TV
Nipsey Hussle3.17×Music & Radio
Queens College, City University of New York3.86×Business & Career
English literature3.53×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Healthy Lifestyles audience
TraitClusterScore
Luxury OrientationPREMIUM2.37
Design AffinityPREMIUM2.1
SustainabilityBALANCE1.84
DIY MentalityTHRILL1.73
Convenience OrientationPREMIUM1.7
MindfulnessBALANCE1.62

Worldwide distribution

Worldwide audience distribution share by country for Healthy Lifestyles
CountryShare
United States20.6%
Japan11.9%
India8.8%

See Healthy Lifestyles audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Healthy Lifestyles have in United States?

Healthy Lifestyles has an estimated audience of 7,719,662 people in United States, concentrated in California and Texas.

What is the gender split and age of Healthy Lifestyles fans?

59.4% of Healthy Lifestyles fans are female, 40.6% are male, with an average age of 34.3 years.

Which brands do Healthy Lifestyles fans like most?

Healthy Lifestyles fans show strongest brand affinity for Progressive rock (17.04×), Iowa Hawkeyes (17.04×), and Dog breed (1.91×) over the country average.

Where do Healthy Lifestyles fans live in United States?

Healthy Lifestyles fans in United States are most concentrated in California (reach 735,438), Texas (reach 508,406), and Missouri (reach 446,121). These three regions account for the largest share of the active audience.

What other brands do Healthy Lifestyles fans also like?

Beyond Healthy Lifestyles itself, the audience over-indexes on Iowa Hawkeyes (17.04×), Dog breed (1.91×), Staycation (4.62×), and Voltron: Legendary Defender (22.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Healthy Lifestyles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.