Wine Audience in United States

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Wine has an estimated audience of 73,986,272 people in United States. 58.2% are female, 41.8% are male, average age 42.6. Top regions: California, New York, Texas. Top brand affinities: Google Drive, LabCorp, Savannah Guthrie, Yahoo!奇摩名人娛樂, Animal Liberation Orchestra.

The average Wine fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Drive, LabCorp, Savannah Guthrie, with strongest over-indexing on Google Drive (1.88× the country average). Demographically, the Wine audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Wine fans

Demographic split for Wine audience in United States
MetricValue
Female58.2%
Male41.8%
Average age42.6
Estimated audience size73,986,272

Audience persona

The typical Wine fan in United States is more female, around 42.6 years old, with strong Risk Appetite tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for Wine in United States
RegionReachAffinity
California11,144,0551.37×
New York10,016,9502.42×
Texas6,488,4811.02×
Florida5,202,5761.04×
Pennsylvania3,182,8341.28×
New Jersey2,607,5861.39×
North Carolina2,382,6671.07×
Georgia2,299,7261.01×
Illinois2,292,1750.93×
Virginia2,008,0701.11×
Washington1,993,9471.34×
Ohio1,897,4520.83×
Massachusetts1,742,2371.2×
Michigan1,681,6350.87×
Maryland1,658,9061.3×
Arizona1,428,0970.95×
Tennessee1,404,9980.95×
Colorado1,274,5001.09×
Oregon1,253,5981.48×
South Carolina1,059,3180.95×
Indiana1,047,4540.77×
Missouri972,3630.82×
Wisconsin920,6770.83×
Minnesota918,8700.87×
Louisiana917,2600.96×
Connecticut882,1491.19×
Alabama839,9650.81×
Kentucky758,9420.82×
Mississippi646,4521.06×
Nevada641,5410.9×
Oklahoma611,1100.74×
Kansas595,1001.02×
Utah594,8340.9×
Arkansas532,6390.87×
Washington, District of Columbia439,5721.98×
Iowa434,0220.71×
New Mexico320,9240.86×
Hawaii315,1540.99×
Idaho299,5240.81×
Nebraska294,4970.79×
New Hampshire265,2040.91×
Rhode Island238,9251.01×
West Virginia208,7700.61×
Delaware200,5680.98×
Maine198,3250.75×
Vermont146,7111.13×
Montana143,3670.7×
Alaska108,7210.69×
South Dakota104,7070.61×
North Dakota95,9390.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wine audience
BrandAffinityCategory
Google Drive1.88×Technology & Electronics
LabCorp2.29×Health
Savannah Guthrie2.29×Movies & TV
Yahoo!奇摩名人娛樂1.61×Internet & Social Media
Animal Liberation Orchestra1.9×Music & Radio
Aritzia2.67×Fashion & Accessoires
Google News1.91×News
Scooby-Doo1.61×Movies & TV
Maltese (dog)2.04×Pets & Animals
Ana de Armas2.17×Movies & TV
Google Calendar2.18×Internet & Social Media
Homo sapiens1.76×Kids & Family
Google Flights1.58×Travel & Leisure
Purchase discount2.63×Shopping
Word1.75×Kids & Family
Hair Extensions1.63×Beauty & Wellness
Coach1.92×Fashion & Accessoires
Princess Polly2.72×Fashion & Accessoires
Beyin1.83×Health
Natural skin care1.53×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wine audience
TraitClusterScore
Risk AppetiteTHRILL2.15
Luxury OrientationPREMIUM2.08
IndulgenceJOY1.64
ExtroversionTHRILL1.23
Design AffinityPREMIUM1.14
Healthy LifestyleBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for Wine
CountryShare
United States22.0%
Italy6.3%
United Kingdom5.1%

See Wine audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Wine have in United States?

Wine has an estimated audience of 73,986,272 people in United States, concentrated in California and New York.

What is the gender split and age of Wine fans?

58.2% of Wine fans are female, 41.8% are male, with an average age of 42.6 years.

Which brands do Wine fans like most?

Wine fans show strongest brand affinity for Google Drive (1.88×), LabCorp (2.29×), and Savannah Guthrie (2.29×) over the country average.

Where do Wine fans live in United States?

Wine fans in United States are most concentrated in California (reach 11,144,055), New York (reach 10,016,950), and Texas (reach 6,488,481). These three regions account for the largest share of the active audience.

What other brands do Wine fans also like?

Beyond Wine itself, the audience over-indexes on LabCorp (2.29×), Savannah Guthrie (2.29×), Yahoo!奇摩名人娛樂 (1.61×), and Animal Liberation Orchestra (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.