Beyin Audience in United States
Beyin has an estimated audience of 19,028,410 people in United States. 63.6% are female, 36.4% are male, average age 39.4. Top regions: California, New York, Texas. Top brand affinities: Al Ahly SC, Cachorros, Indiana University School of Medicine, Cachaça, Cachoeira.
The average Beyin fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Al Ahly SC, Cachorros, Indiana University School of Medicine, with strongest over-indexing on Al Ahly SC (1.55× the country average). Demographically, the Beyin audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 34 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Beyin fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 39.4 |
| Estimated audience size | 19,028,410 |
Audience persona
The typical Beyin fan in United States is more female, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Al Ahly SC.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 534,373 | 0.26× |
| New York | 437,230 | 0.41× |
| Texas | 363,863 | 0.22× |
| Florida | 344,435 | 0.27× |
| Louisiana | 313,345 | 1.28× |
| Arkansas | 313,085 | 2× |
| Oklahoma | 306,184 | 1.45× |
| New Jersey | 281,568 | 0.58× |
| Tennessee | 277,873 | 0.73× |
| South Carolina | 275,884 | 0.96× |
| North Carolina | 270,773 | 0.47× |
| Indiana | 268,802 | 0.77× |
| Georgia | 268,578 | 0.46× |
| Missouri | 260,326 | 0.85× |
| Iowa | 255,118 | 1.63× |
| Ohio | 248,931 | 0.42× |
| Michigan | 247,808 | 0.5× |
| Wisconsin | 246,488 | 0.86× |
| Arizona | 237,375 | 0.61× |
| Pennsylvania | 236,334 | 0.37× |
| Connecticut | 234,384 | 1.23× |
| Nevada | 232,760 | 1.26× |
| Rhode Island | 231,480 | 3.82× |
| Maine | 231,341 | 3.39× |
| Oregon | 229,788 | 1.05× |
| Utah | 228,416 | 1.34× |
| Virginia | 226,940 | 0.49× |
| Maryland | 225,800 | 0.69× |
| Illinois | 221,667 | 0.35× |
| Minnesota | 220,227 | 0.81× |
| Massachusetts | 217,968 | 0.58× |
| Washington | 212,774 | 0.56× |
| Colorado | 212,180 | 0.71× |
| Washington, District of Columbia | 149,676 | 2.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Al Ahly SC | 1.55× | Sports |
| Cachorros | 1.51× | Pets & Animals |
| Indiana University School of Medicine | 1.51× | Business & Career |
| Cachaça | 1.81× | Food & Beverages |
| Cachoeira | 2.18× | Travel & Leisure |
| All You Need Is Love | 1.58× | Music & Radio |
| Cacciucco | 1.67× | Food & Beverages |
| Tigre, Buenos Aires | 1.67× | Travel & Leisure |
| Ubrique | 1.6× | Travel & Leisure |
| University of Cádiz | 1.65× | Business & Career |
| University of Cádiz | 1.61× | Business & Career |
| Liassine Cadamuro-Bentaïba | 1.68× | Sports |
| Ariovaldo Carlos Jr | 1.56× | |
| FC Dinamo II București | 1.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.49 |
| Family Orientation | CONSERVATISM | 1.09 |
| Social Media Usage | JOY | 1.02 |
| Need for Security | CONSERVATISM | 0.98 |
| Travelling | THRILL | 0.97 |
| Mindfulness | BALANCE | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.4% |
| Taiwan | 7.4% |
| United Kingdom | 7.0% |
See Beyin audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Beyin have in United States?
Beyin has an estimated audience of 19,028,410 people in United States, concentrated in California and New York.
What is the gender split and age of Beyin fans?
63.6% of Beyin fans are female, 36.4% are male, with an average age of 39.4 years.
Which brands do Beyin fans like most?
Beyin fans show strongest brand affinity for Al Ahly SC (1.55×), Cachorros (1.51×), and Indiana University School of Medicine (1.51×) over the country average.
Where do Beyin fans live in United States?
Beyin fans in United States are most concentrated in California (reach 534,373), New York (reach 437,230), and Texas (reach 363,863). These three regions account for the largest share of the active audience.
What other brands do Beyin fans also like?
Beyond Beyin itself, the audience over-indexes on Cachorros (1.51×), Indiana University School of Medicine (1.51×), Cachaça (1.81×), and Cachoeira (2.18×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Beyin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.