Rascasse Audience Intelligence

Beyin Audience in United States

A data profile of the people who buy, follow and care about Beyin in United States — modelled from more than twelve digital signal sources. Beyin has an estimated audience of 19,028,410 people in United States.

#1201among Topic in United States#70in Health

The average Beyin fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Donald Trump, X, Recipes, with strongest over-indexing on Donald Trump (1.88× the country average).

Demographically, the Beyin audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beyin fan in United States is more female, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Donald Trump.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beyin profile in United States.

Audience size
19M
in United States
Gender
63.6%♀
36.4% male
Age
39.4
average years
Country rank
#1749
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beyin fans

63.6% are female, 36.4% are male, average age 39.4.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Beyin audience in United States
MetricValue
Female63.6%
Male36.4%
Average age39.4
Estimated audience size19,028,410
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Beyin audience in United States
Age bracketShare%
16-1923%
20-2916%
30-3918%
40-4922%
50+22%
Fig. 04

Worldwide distribution

42.4%

of the worldwide Beyin audience comes from United States.

Worldwide audience distribution share by country for Beyin
CountryShare
United States42.4%
Taiwan7.4%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beyin audience in United States is strongest.

Fig. 05

Top regions by affinity

Beyin fans by region: top regions in United States
#RegionReachAffinity×
01Maine~90K1.32×
02Rhode Island~80K1.32×
03Washington, District of Columbia~70K1.29×
04Arkansas~200K1.10×
05North Dakota~40K1.08×
06Iowa~200K1.07×
07Nevada~200K1.06×
08Delaware~60K1.06×
09Oklahoma~200K1.05×
10Mississippi~200K1.05×
11Connecticut~200K1.04×
12Utah~200K1.04×
13West Virginia~90K1.04×
14Idaho~100K1.03×
15Louisiana~300K1.02×
16New Mexico~100K1.02×
17New Hampshire~80K1.02×
18Montana~50K1.02×
19South Dakota~40K1.01×
20Alaska~40K1.01×
21Oregon~200K1.00×
22Nebraska~100K1.00×
23Kentucky~200K0.99×
24Kansas~100K0.99×
25Hawaii~80K0.99×
26Missouri~300K0.98×
27South Carolina~300K0.98×
28Alabama~300K0.98×
29Wisconsin~300K0.97×
30Minnesota~300K0.97×
31Indiana~300K0.96×
32Maryland~300K0.96×
33Tennessee~400K0.95×
34Colorado~300K0.95×
35Arizona~400K0.93×
36Massachusetts~400K0.93×
37Michigan~500K0.92×
38Washington~400K0.92×
39New Jersey~400K0.91×
40Virginia~400K0.91×
41Ohio~500K0.90×
42Georgia~500K0.90×
43North Carolina~500K0.90×
44Pennsylvania~600K0.89×
45Illinois~600K0.88×
46Florida~1M0.83×
47New York~900K0.82×
48Texas~1.5M0.81×
49California~1.5M0.75×
50Vermont0.00×
Fig. 06

Affinity by region

Affinity by region — Beyin, United States
0.75×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beyin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beyin audience
#·InterestCategoryAffinity×
01Denver NuggetsSports3.32×
02RedditInternet & Social Media2.34×
03PinterestInternet & Social Media2.01×
04Nonprofit organizationPolitics & Society2.01×
05Health careBusiness & Career1.96×
06MedicineBusiness & Career1.92×
07InsuranceBusiness & Career1.92×
08RecipesFood & Beverages1.90×
09Donald TrumpPolitics & Society1.88×
10BankingBusiness & Career1.88×
11XInternet & Social Media1.86×
12Beauty salonsBeauty & Wellness1.85×
13FurnitureHome & Garden1.84×
14Country musicMusic & Radio1.84×
15WineFood & Beverages1.83×
16BarbecueFood & Beverages1.82×
17SmartphonesTechnology & Electronics1.81×
18Alcoholic beveragesFood & Beverages1.77×
19ReligionBusiness & Career1.77×
20Home improvementHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beyin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beyin audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.23×
TraditionCONSERVATISM1.99×
Need for SecurityCONSERVATISM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beyin audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Design AffinityPREMIUM0.85×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beyin have in United States?

Beyin has an estimated audience of 19,028,410 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beyin fans?

63.6% of Beyin fans are female, 36.4% are male, with an average age of 39.4 years.

03

Which brands do Beyin fans like most?

Beyin fans show strongest brand affinity for Donald Trump (1.88×), X (1.86×), and Recipes (1.9×) over the country average.

04

Where do Beyin fans live in United States?

Beyin fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Beyin fans also like?

Beyond Beyin itself, the audience over-indexes on X (1.86×), Recipes (1.9×), Pinterest (2.01×), and Alcoholic beverages (1.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Beyin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beyin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →