A data profile of the people who buy, follow and care about Beyin in United Kingdom — modelled from more than twelve digital signal sources. Beyin has an estimated audience of 3,126,503 people in United Kingdom.
The average Beyin fan in United Kingdom is 40.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Esso, Politics, IKEA, with strongest over-indexing on Esso (2.86× the country average).
Demographically, the Beyin audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Beyin fan in United Kingdom is more female, around 40.8 years old, with strong Family Orientation tendencies and a notable affinity for Esso.
The key figures that characterise the Beyin profile in United Kingdom.
68.4% are female, 31.6% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 40.8 |
| Estimated audience size | 3,126,503 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Beyin audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 42.4% |
| Taiwan | 7.4% |
| United Kingdom | 7.0% |
Where the Beyin audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~100K | 1.08× | |
| 02 | Wales | ~200K | 1.05× | |
| 03 | South East | ~400K | 1.01× | |
| 04 | East Midlands | ~200K | 1.01× | |
| 05 | Scotland | ~300K | 1.00× | |
| 06 | South West | ~300K | 1.00× | |
| 07 | Northern Ireland | ~100K | 1.00× | |
| 08 | West Midlands | ~100K | 0.99× | |
| 09 | East of England | ~300K | 0.98× | |
| 10 | Yorkshire and the Humber | ~200K | 0.96× | |
| 11 | North West | ~300K | 0.95× | |
| 12 | England | ~2.5M | 0.79× |
The strongest cross-interests of the Beyin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jim Carrey | Movies & TV | 3.48× | ||
| 02 | Michael Caine | Movies & TV | 3.48× | ||
| 03 | Matthew McConaughey | Movies & TV | 3.48× | ||
| 04 | Demi Moore | Movies & TV | 3.48× | ||
| 05 | Zac Efron | Movies & TV | 3.48× | ||
| 06 | Tom Hiddleston | Movies & TV | 3.48× | ||
| 07 | Blake Lively | Movies & TV | 3.48× | ||
| 08 | Kate Hudson | Movies & TV | 3.48× | ||
| 09 | Esso | Cars & Mobility | 2.86× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 2.15× | ||
| 11 | Philanthropy | Arts & Culture | 1.86× | ||
| 12 | Wikipedia | Internet & Social Media | 1.85× | ||
| 13 | Internet & Social Media | 1.79× | |||
| 14 | Genetics | Kids & Family | 1.76× | ||
| 15 | Child care | Kids & Family | 1.76× | ||
| 16 | Innovation | Business & Career | 1.64× | ||
| 17 | Zoo | Kids & Family | 1.60× | ||
| 18 | IKEA | Home & Garden | 1.55× | ||
| 19 | Organic food | Food & Beverages | 1.52× | ||
| 20 | Politics | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.36× | |
| Quality Awareness | PREMIUM | 1.34× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.90× | |
| Pet Ownership | JOY | 0.92× | |
| Risk Appetite | THRILL | 0.98× |
Beyin has an estimated audience of 3,126,503 people in United Kingdom, concentrated in England and South East.
68.4% of Beyin fans are female, 31.6% are male, with an average age of 40.8 years.
Beyin fans show strongest brand affinity for Esso (2.86×), Politics (1.5×), and IKEA (1.55×) over the country average.
Beyin fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Beyin itself, the audience over-indexes on Politics (1.5×), IKEA (1.55×), Wikipedia (1.85×), and Jim Carrey (3.48×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Beyin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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