A data profile of the people who buy, follow and care about Non-alcoholic beverage in United Kingdom — modelled from more than twelve digital signal sources. Non-alcoholic beverage has an estimated audience of 4,051,963 people in United Kingdom.
The average Non-alcoholic beverage fan in United Kingdom is 46.2 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, Wales, South East.
Top brand affinities include Yemen, Coffee preparation, Ethiopia, with strongest over-indexing on Yemen (10.83× the country average).
Demographically, the Non-alcoholic beverage audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Non-alcoholic beverage fan in United Kingdom is more female, around 46.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Yemen.
The key figures that characterise the Non-alcoholic beverage profile in United Kingdom.
63.2% are female, 36.8% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 46.2 |
| Estimated audience size | 4,051,963 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Non-alcoholic beverage audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.5% |
| United Kingdom | 6.6% |
| Germany | 3.7% |
Where the Non-alcoholic beverage audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~500K | 1.98× | |
| 02 | Scotland | ~700K | 1.93× | |
| 03 | Northern Ireland | ~200K | 1.78× | |
| 04 | Yorkshire and the Humber | ~300K | 0.81× | |
| 05 | West Midlands | ~100K | 0.79× | |
| 06 | North East | ~100K | 0.77× | |
| 07 | East of England | ~300K | 0.70× | |
| 08 | South West | ~200K | 0.65× | |
| 09 | East Midlands | ~200K | 0.65× | |
| 10 | South East | ~300K | 0.62× | |
| 11 | North West | ~200K | 0.50× |
The strongest cross-interests of the Non-alcoholic beverage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coffee production | Food & Beverages | 10.99× | ||
| 02 | Yemen | Travel & Leisure | 10.83× | ||
| 03 | Coffea | Food & Beverages | 8.67× | ||
| 04 | Coffee preparation | Home & Garden | 7.76× | ||
| 05 | Ethiopia | Travel & Leisure | 7.47× | ||
| 06 | Berry | Food & Beverages | 7.18× | ||
| 07 | Coffee bean | Food & Beverages | 6.34× | ||
| 08 | Roasting | Food & Beverages | 5.69× | ||
| 09 | Papyrus | Politics & Society | 4.89× | ||
| 10 | Waterstones | Literature | 2.98× | ||
| 11 | Cuisine | Food & Beverages | 2.37× | ||
| 12 | Coffee | Food & Beverages | 2.32× | ||
| 13 | Woman | Kids & Family | 2.29× | ||
| 14 | Alcoholic beverages | Food & Beverages | 2.05× | ||
| 15 | Hotels | Travel & Leisure | 2.02× | ||
| 16 | Nature | Home & Garden | 1.98× | ||
| 17 | Culture | Literature | 1.96× | ||
| 18 | Photography | Arts & Culture | 1.91× | ||
| 19 | London | Travel & Leisure | 1.81× | ||
| 20 | United Kingdom | Travel & Leisure | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.34× | |
| Indulgence | JOY | 2.22× | |
| Healthy Lifestyle | BALANCE | 2.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.14× | |
| Social Media Usage | JOY | 1.18× | |
| Early Adopter Mentality | POWER | 1.21× |
Non-alcoholic beverage has an estimated audience of 4,051,963 people in United Kingdom, concentrated in Scotland and Wales.
63.2% of Non-alcoholic beverage fans are female, 36.8% are male, with an average age of 46.2 years.
Non-alcoholic beverage fans show strongest brand affinity for Yemen (10.83×), Coffee preparation (7.76×), and Ethiopia (7.47×) over the country average.
Non-alcoholic beverage fans in United Kingdom are most concentrated in Scotland (reach ~700K), Wales (reach ~500K), and South East (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Non-alcoholic beverage itself, the audience over-indexes on Coffee preparation (7.76×), Ethiopia (7.47×), Coffee bean (6.34×), and Papyrus (4.89×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Non-alcoholic beverage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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