A data profile of the people who buy, follow and care about Roasting in United Kingdom — modelled from more than twelve digital signal sources. Roasting has an estimated audience of 3,336,583 people in United Kingdom.
The average Roasting fan in United Kingdom is 45.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Non-alcoholic beverage, Wikipedia, Refrigerator, with strongest over-indexing on Non-alcoholic beverage (5.69× the country average).
Demographically, the Roasting audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Roasting fan in United Kingdom is more female, around 45.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Roasting profile in United Kingdom.
61.7% are female, 38.3% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 45.1 |
| Estimated audience size | 3,336,583 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Roasting audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.0% |
| United Kingdom | 6.9% |
| Taiwan | 6.5% |
Where the Roasting audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~400K | 1.30× | |
| 02 | West Midlands | ~200K | 1.25× | |
| 03 | Yorkshire and the Humber | ~300K | 1.21× | |
| 04 | North West | ~400K | 1.15× | |
| 05 | East of England | ~300K | 1.10× | |
| 06 | Wales | ~200K | 1.07× | |
| 07 | North East | ~100K | 0.93× | |
| 08 | South East | ~400K | 0.92× | |
| 09 | Northern Ireland | ~90K | 0.84× | |
| 10 | England | ~2.5M | 0.80× | |
| 11 | South West | ~200K | 0.76× | |
| 12 | East Midlands | ~200K | 0.71× |
The strongest cross-interests of the Roasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 5.69× | ||
| 02 | Fish and chips | Food & Beverages | 3.46× | ||
| 03 | Frying pan | Home & Garden | 3.43× | ||
| 04 | Refrigerator | Home & Garden | 3.05× | ||
| 05 | Wikipedia | Internet & Social Media | 2.95× | ||
| 06 | Hot tub | Home & Garden | 2.63× | ||
| 07 | Mother's Day | Kids & Family | 2.60× | ||
| 08 | Esso | Cars & Mobility | 2.44× | ||
| 09 | Mobile home | Cars & Mobility | 2.40× | ||
| 10 | Grilling | Food & Beverages | 2.32× | ||
| 11 | Hobby | Home & Garden | 2.13× | ||
| 12 | Volunteering | Politics & Society | 2.13× | ||
| 13 | Distilled beverage | Food & Beverages | 2.01× | ||
| 14 | William Hill (bookmaker) | Games | 1.95× | ||
| 15 | Aldi | Shopping | 1.92× | ||
| 16 | Internet & Social Media | 1.92× | |||
| 17 | Organic food | Food & Beverages | 1.86× | ||
| 18 | Kitchen | Home & Garden | 1.80× | ||
| 19 | Politics | Politics & Society | 1.55× | ||
| 20 | Weddings | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.75× | |
| Healthy Lifestyle | BALANCE | 1.45× | |
| Indulgence | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Mindfulness | BALANCE | 0.86× |
Roasting has an estimated audience of 3,336,583 people in United Kingdom, concentrated in England and South East.
61.7% of Roasting fans are female, 38.3% are male, with an average age of 45.1 years.
Roasting fans show strongest brand affinity for Non-alcoholic beverage (5.69×), Wikipedia (2.95×), and Refrigerator (3.05×) over the country average.
Roasting fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Roasting itself, the audience over-indexes on Wikipedia (2.95×), Refrigerator (3.05×), Hobby (2.13×), and Kitchen (1.8×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Roasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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