Rascasse Audience Intelligence

Roasting Audience in United States

A data profile of the people who buy, follow and care about Roasting in United States — modelled from more than twelve digital signal sources. Roasting has an estimated audience of 12,601,746 people in United States.

#1887among Topic in United States#226in Food & Beverages

The average Roasting fan in United States is 42.5 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Non-alcoholic beverage, Microwave oven, Trader Joe's, with strongest over-indexing on Non-alcoholic beverage (8× the country average).

Demographically, the Roasting audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roasting fan in United States is more female, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Non-alcoholic beverage.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roasting profile in United States.

Audience size
12.6M
in United States
Gender
59.6%♀
40.4% male
Age
42.5
average years
Country rank
#2835
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roasting fans

59.6% are female, 40.4% are male, average age 42.5.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Roasting audience in United States
MetricValue
Female59.6%
Male40.4%
Average age42.5
Estimated audience size12,601,746
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Roasting audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3918%
40-4924%
50+28%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Roasting audience comes from United States.

Worldwide audience distribution share by country for Roasting
CountryShare
United States26.0%
United Kingdom6.9%
Taiwan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roasting audience in United States is strongest.

Fig. 05

Top regions by affinity

Roasting fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1.5M1.85×
02Michigan~500K1.48×
03Tennessee~400K1.47×
04Pennsylvania~600K1.37×
05North Carolina~500K1.32×
06Missouri~300K1.31×
07Louisiana~200K1.29×
08Kentucky~200K1.26×
09Mississippi~100K1.26×
10New Jersey~400K1.24×
11Nebraska~80K1.23×
12Oklahoma~200K1.21×
13Alabama~200K1.19×
14Arkansas~100K1.19×
15New York~800K1.17×
16Ohio~400K1.15×
17Kansas~100K1.11×
18Texas~1M1.09×
19Georgia~400K1.06×
20Indiana~200K1.06×
21West Virginia~60K1.04×
22North Dakota~30K1.04×
23South Carolina~200K1.02×
24New Mexico~60K1.00×
25South Dakota~30K0.98×
26Iowa~100K0.95×
27Alaska~20K0.92×
28Hawaii~50K0.90×
29Minnesota~200K0.89×
30Virginia~300K0.87×
31Illinois~400K0.85×
32Idaho~50K0.85×
33Delaware~30K0.85×
34Nevada~100K0.84×
35Montana~30K0.84×
36Massachusetts~200K0.83×
37Maryland~200K0.82×
38Wisconsin~200K0.82×
39Arizona~200K0.81×
40Connecticut~100K0.81×
41Utah~90K0.81×
42Colorado~200K0.78×
43Washington~200K0.77×
44Rhode Island~30K0.76×
45Oregon~100K0.74×
46Vermont~20K0.74×
47Maine~30K0.73×
48California~1M0.72×
49New Hampshire~40K0.72×
50Washington, District of Columbia~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Roasting, United States
0.60×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roasting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roasting audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages8.00×
02CappuccinoFood & Beverages3.19×
03Microwave ovenHome & Garden2.65×
04Mineral waterFood & Beverages2.56×
05SausageFood & Beverages2.53×
06HypermarketShopping2.19×
07KitchenwareHome & Garden1.87×
08PastryFood & Beverages1.80×
09Fast casual restaurantsFood & Beverages1.79×
10Real propertyHome & Garden1.78×
11Made in USABusiness & Career1.70×
12GeneticsKids & Family1.69×
13Discount storesShopping1.66×
14Hardware storeHome & Garden1.66×
15Britney SpearsMusic & Radio1.65×
16PharmacyBusiness & Career1.61×
17Organic foodFood & Beverages1.60×
18Trader Joe'sShopping1.59×
19Charitable organizationPolitics & Society1.57×
20BreakfastFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roasting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roasting audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.61×
PatriotismCONSERVATISM1.38×
Community OrientationOPEN1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roasting audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
MindfulnessBALANCE0.74×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roasting have in United States?

Roasting has an estimated audience of 12,601,746 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Roasting fans?

59.6% of Roasting fans are female, 40.4% are male, with an average age of 42.5 years.

03

Which brands do Roasting fans like most?

Roasting fans show strongest brand affinity for Non-alcoholic beverage (8×), Microwave oven (2.65×), and Trader Joe's (1.59×) over the country average.

04

Where do Roasting fans live in United States?

Roasting fans in United States are most concentrated in Florida (reach ~1.5M), Texas (reach ~1M), and California (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Roasting fans also like?

Beyond Roasting itself, the audience over-indexes on Microwave oven (2.65×), Trader Joe's (1.59×), Organic food (1.6×), and Cappuccino (3.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Roasting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Roasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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