Roasting Audience in United States

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Roasting has an estimated audience of 12,601,746 people in United States. 59.6% are female, 40.4% are male, average age 42.5. Top regions: Florida, Texas, California. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, Wok, Vocal harmony.

The average Roasting fan in United States is 42.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Roasting audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Roasting fans

Demographic split for Roasting audience in United States
MetricValue
Female59.6%
Male40.4%
Average age42.5
Estimated audience size12,601,746

Audience persona

The typical Roasting fan in United States is more female, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Roasting in United States
RegionReachAffinity
Florida1,471,9871.73×
Texas1,259,2051.16×
California1,093,4240.79×
New York848,2591.2×
Pennsylvania525,3641.24×
North Carolina490,2951.29×
Ohio469,0021.21×
Georgia434,3411.12×
Michigan407,1031.24×
Tennessee396,6391.57×
Illinois385,8040.92×
New Jersey326,0591.02×
Virginia284,1780.93×
Indiana256,3091.11×
Missouri226,5441.12×
Arizona221,5710.86×
Massachusetts215,3500.87×
Louisiana207,8881.28×
Alabama204,4011.16×
South Carolina203,6351.07×
Washington202,8850.8×
Maryland193,2560.89×
Kentucky191,2621.21×
Minnesota186,5891.03×
Oklahoma174,1171.24×
Wisconsin157,8680.83×
Colorado151,7390.76×
Mississippi138,4651.33×
Arkansas129,4841.25×
Oregon112,8540.78×
Nevada110,3020.91×
Connecticut107,0330.85×
Iowa105,5111.02×
Kansas100,1811.01×
Utah90,9250.81×
Nebraska84,6781.34×
West Virginia66,0951.13×
New Mexico56,0680.89×
Idaho52,5480.83×
Hawaii46,6590.86×
New Hampshire32,2220.65×
Maine32,1580.71×
Rhode Island30,8480.77×
Montana29,8760.85×
Delaware26,4940.76×
South Dakota26,1880.9×
North Dakota25,0790.97×
Washington, District of Columbia24,1590.64×
Alaska21,7640.81×
Wyoming14,5330.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roasting audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop10.93×Internet & Social Media
Governor of Michigan14.65×Politics & Society
Wok11.77×Food & Beverages
Vocal harmony7.46×Music & Radio
headspace14.74×Health
Grinch6.31×Movies & TV
Cherish (group)16.4×Music & Radio
Grace Slick12.98×Music & Radio
Google Home8.98×Technology & Electronics
Hibachi10.88×Food & Beverages
Fairy godmother9.08×Literature
Hipster9.87×Politics & Society
Guitarist (magazine)11.14×Music & Radio
Whataburger1.64×Food & Beverages
Kikar HaShabbat14.57×News
El Paso County, Colorado11.3×Travel & Leisure
TV Fanatic9.01×Movies & TV
Ira Glass14.3×Music & Radio
La Jolla7.46×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roasting audience
TraitClusterScore
IndulgenceJOY1.43
Quality AwarenessPREMIUM1.3
Urban LifestyleOPEN1.29
IndividualismJOY1.27
Convenience OrientationPREMIUM1.27
TravellingTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Roasting
CountryShare
United States26.0%
United Kingdom6.9%
Taiwan6.5%

See Roasting audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Roasting have in United States?

Roasting has an estimated audience of 12,601,746 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Roasting fans?

59.6% of Roasting fans are female, 40.4% are male, with an average age of 42.5 years.

Which brands do Roasting fans like most?

Roasting fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (10.93×), and Governor of Michigan (14.65×) over the country average.

Where do Roasting fans live in United States?

Roasting fans in United States are most concentrated in Florida (reach 1,471,987), Texas (reach 1,259,205), and California (reach 1,093,424). These three regions account for the largest share of the active audience.

What other brands do Roasting fans also like?

Beyond Roasting itself, the audience over-indexes on Goop (10.93×), Governor of Michigan (14.65×), Wok (11.77×), and Vocal harmony (7.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.