Rascasse Audience Intelligence

Roasting Audience in Germany

A data profile of the people who buy, follow and care about Roasting in Germany — modelled from more than twelve digital signal sources. Roasting has an estimated audience of 763,786 people in Germany.

#3701among Topic in Germany#398in Food & Beverages

The average Roasting fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Non-alcoholic beverage, Herbalism, Tagesschau, with strongest over-indexing on Non-alcoholic beverage (27.15× the country average).

Demographically, the Roasting audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Roasting fan in Germany is balanced, around 42.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roasting profile in Germany.

Audience size
764K
in Germany
Gender
54.9%♀
45.1% male
Age
42.1
average years
Country rank
#8230
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roasting fans

54.9% are female, 45.1% are male, average age 42.1.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Roasting audience in Germany
MetricValue
Female54.9%
Male45.1%
Average age42.1
Estimated audience size763,786
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Roasting audience in Germany
Age bracketShare%
16-1913%
20-2915%
30-3922%
40-4928%
50+22%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Roasting audience comes from Germany.

Worldwide audience distribution share by country for Roasting
CountryShare
United States26.0%
United Kingdom6.9%
Taiwan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roasting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Roasting fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~70K1.21×
02Rheinland-Pfalz~40K1.12×
03Nordrhein-Westfalen~200K1.10×
04Berlin~40K1.08×
05Niedersachsen~80K1.05×
06Bayern~100K1.04×
07Brandenburg~20K1.00×
08Bremen~6K0.99×
09Schleswig-Holstein~30K0.98×
10Mecklenburg-Vorpommern~10K0.98×
11Hamburg~20K0.97×
12Sachsen-Anhalt~20K0.96×
13Saarland~9K0.96×
14Thüringen~20K0.94×
15Baden-Württemberg~100K0.92×
16Sachsen~30K0.89×
Fig. 06

Affinity by region

Affinity by region — Roasting, Germany
0.89×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roasting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roasting audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages27.15×
02HerbalismHealth8.93×
03TassimoFood & Beverages7.53×
04Mineral waterFood & Beverages4.61×
05BiochemistryBusiness & Career4.37×
06KitchenwareHome & Garden3.25×
07NordseeFood & Beverages3.19×
08PillowHome & Garden2.93×
09RefrigeratorHome & Garden2.92×
10CappuccinoFood & Beverages2.89×
11Tour de FranceSports2.82×
12Public transportCars & Mobility2.51×
13Müller (company)Food & Beverages2.16×
14TagesschauMovies & TV2.01×
15RyanairTravel & Leisure1.90×
16DessertsFood & Beverages1.90×
17Netto Marken-DiscountShopping1.74×
18Online newspaperNews1.74×
19TattoosFashion & Accessoires1.69×
20KitchenHome & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roasting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roasting audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.09×
Quality AwarenessPREMIUM1.98×
SpiritualityBALANCE1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roasting audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
Luxury OrientationPREMIUM0.75×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roasting have in Germany?

Roasting has an estimated audience of 763,786 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Roasting fans?

54.9% of Roasting fans are female, 45.1% are male, with an average age of 42.1 years.

03

Which brands do Roasting fans like most?

Roasting fans show strongest brand affinity for Non-alcoholic beverage (27.15×), Herbalism (8.93×), and Tagesschau (2.01×) over the country average.

04

Where do Roasting fans live in Germany?

Roasting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Roasting fans also like?

Beyond Roasting itself, the audience over-indexes on Herbalism (8.93×), Tagesschau (2.01×), Müller (company) (2.16×), and Kitchenware (3.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Roasting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Roasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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