Roasting Audience in Germany
Roasting has an estimated audience of 763,786 people in Germany. 54.9% are female, 45.1% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: EVO Fitness, Artistic inspiration, Socialist Federal Republic of Yugoslavia, Progressive rock, Pillow.
The average Roasting fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include EVO Fitness, Artistic inspiration, Socialist Federal Republic of Yugoslavia, with strongest over-indexing on EVO Fitness (19.45× the country average). Demographically, the Roasting audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Roasting fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 42.1 |
| Estimated audience size | 763,786 |
Audience persona
The typical Roasting fan in Germany is balanced, around 42.1 years old, with strong Convenience Orientation tendencies and a notable affinity for EVO Fitness.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 197,925 | 1.18× |
| Bayern | 130,027 | 1.06× |
| Baden-Württemberg | 98,509 | 0.95× |
| Hessen | 83,807 | 1.44× |
| Niedersachsen | 78,748 | 1.06× |
| Berlin | 43,197 | 1.26× |
| Rheinland-Pfalz | 42,776 | 1.12× |
| Sachsen | 30,713 | 0.82× |
| Schleswig-Holstein | 26,410 | 0.96× |
| Brandenburg | 19,322 | 0.82× |
| Hamburg | 19,153 | 1.11× |
| Sachsen-Anhalt | 15,087 | 0.76× |
| Thüringen | 14,122 | 0.73× |
| Mecklenburg-Vorpommern | 12,545 | 0.86× |
| Saarland | 7,914 | 0.84× |
| Bremen | 6,708 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| EVO Fitness | 19.45× | Sports |
| Artistic inspiration | 1.91× | Arts & Culture |
| Socialist Federal Republic of Yugoslavia | 6.48× | Politics & Society |
| Progressive rock | 2.15× | Music & Radio |
| Pillow | 1.84× | Home & Garden |
| Este, Veneto | 3.03× | Travel & Leisure |
| Unique Gifts | 1.62× | Shopping |
| Mothercare | 2.06× | Kids & Family |
| Eco Friendly Living | 3.9× | Home & Garden |
| Collectable | 1.6× | Kids & Family |
| VfL Wolfsburg | 1.65× | Sports |
| Esra Erol | 5.2× | Movies & TV |
| Natural rubber | 2.08× | Cars & Mobility |
| Birthday Gifts | 1.5× | Kids & Family |
| Sixx | 2.65× | Movies & TV |
| Business English | 2.05× | Business & Career |
| Minestrone | 1.85× | Food & Beverages |
| Video izle | 2.13× | |
| Graham Greene (actor) | 2.52× | |
| Nationality | 1.84× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.25 |
| Quality Awareness | PREMIUM | 2.24 |
| Indulgence | JOY | 2.22 |
| Design Affinity | PREMIUM | 1.9 |
| Healthy Lifestyle | BALANCE | 1.89 |
| Urban Lifestyle | OPEN | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| United Kingdom | 6.9% |
| Taiwan | 6.5% |
See Roasting audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Roasting have in Germany?
Roasting has an estimated audience of 763,786 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Roasting fans?
54.9% of Roasting fans are female, 45.1% are male, with an average age of 42.1 years.
Which brands do Roasting fans like most?
Roasting fans show strongest brand affinity for EVO Fitness (19.45×), Artistic inspiration (1.91×), and Socialist Federal Republic of Yugoslavia (6.48×) over the country average.
Where do Roasting fans live in Germany?
Roasting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 197,925), Bayern (reach 130,027), and Baden-Württemberg (reach 98,509). These three regions account for the largest share of the active audience.
What other brands do Roasting fans also like?
Beyond Roasting itself, the audience over-indexes on Artistic inspiration (1.91×), Socialist Federal Republic of Yugoslavia (6.48×), Progressive rock (2.15×), and Pillow (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Roasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.