Rascasse Audience Intelligence

Tassimo Target Market in Germany

A data profile of the people who buy, follow and care about Tassimo in Germany — modelled from more than twelve digital signal sources. Tassimo has an estimated audience of 534,709 people in Germany.

#7among Coffee in Germany#1452among Brand in Germany#526in Food & Beverages

The average Tassimo fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Senseo, Mocaccino, Drip brew, with strongest over-indexing on Senseo (58.23× the country average).

Demographically, the Tassimo audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tassimo fan in Germany is more female, around 41.1 years old, with strong Spirituality tendencies and a notable affinity for Senseo.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tassimo profile in Germany.

Audience size
535K
in Germany
Gender
68.0%♀
32.0% male
Age
41.1
average years
Country rank
#11111
Brand in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tassimo

68.0% are female, 32.0% are male, average age 41.1.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for Tassimo audience in Germany
MetricValue
Female68.0%
Male32.0%
Average age41.1
Estimated audience size534,709
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Tassimo audience in Germany
Age bracketShare%
16-1911%
20-2919%
30-3925%
40-4929%
50+16%
Fig. 04

Worldwide distribution

29.4%

of the worldwide Tassimo audience comes from Germany.

Worldwide audience distribution share by country for Tassimo
CountryShare
Germany29.4%
France25.8%
United Kingdom18.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tassimo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tassimo customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K1.42×
02Niedersachsen~70K1.25×
03Mecklenburg-Vorpommern~10K1.24×
04Sachsen~30K1.21×
05Brandenburg~20K1.17×
06Schleswig-Holstein~20K1.13×
07Thüringen~20K1.10×
08Nordrhein-Westfalen~100K1.07×
09Bremen~5K1.05×
10Saarland~6K0.88×
11Hamburg~10K0.86×
12Rheinland-Pfalz~20K0.80×
13Berlin~20K0.80×
14Hessen~30K0.73×
15Baden-Württemberg~50K0.68×
16Bayern~60K0.65×
Fig. 06

Affinity by region

Affinity by region — Tassimo, Germany
0.65×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tassimo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tassimo audience
#·InterestCategoryAffinity×
01RistrettoFood & Beverages118.90×
02Frappé coffeeFood & Beverages112.43×
03Drip brewFood & Beverages92.54×
04Caffè macchiatoFood & Beverages75.86×
05MocaccinoFood & Beverages64.73×
06Caffè AmericanoFood & Beverages62.65×
07SenseoFood & Beverages58.23×
08FrappuccinoFood & Beverages56.07×
09Turkish coffeeFood & Beverages49.69×
10Coffeeshop CompanyBusiness & Career41.79×
11DallmayrFood & Beverages40.81×
12Latte macchiatoFood & Beverages40.67×
13Single-serve coffee containerFood & Beverages39.66×
14IllyFood & Beverages36.28×
15360Music & Radio36.28×
16Flat whiteFood & Beverages35.32×
17MelittaFood & Beverages28.07×
18Coffee cupHome & Garden23.86×
19TchiboShopping8.34×
20StarbucksFood & Beverages7.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tassimo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tassimo audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.95×
IndulgenceJOY1.90×
Quality AwarenessPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tassimo audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER1.07×
Early Adopter MentalityPOWER1.08×
Luxury OrientationPREMIUM1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tassimo's target market in Germany?

Tassimo's target market in Germany covers an estimated 534,709 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Tassimo customers?

68.0% of the Tassimo audience are female, 32.0% are male, with an average age of 41.1 years.

03

Which brands do Tassimo fans like most?

Tassimo fans show strongest brand affinity for Senseo (58.23×), Mocaccino (64.73×), and Drip brew (92.54×) over the country average.

04

Where do Tassimo fans live in Germany?

Tassimo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Niedersachsen (reach ~70K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Tassimo fans also like?

Beyond Tassimo itself, the audience over-indexes on Mocaccino (64.73×), Drip brew (92.54×), Flat white (35.32×), and Dallmayr (40.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Coffee audiences in Germany

See Tassimo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tassimo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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