Tassimo Audience in Germany
Tassimo has an estimated audience of 555,799 people in Germany. 68.0% are female, 32.0% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Senseo, Mocaccino, Drip brew, Dallmayr, Flat white.
The average Tassimo fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Senseo, Mocaccino, Drip brew, with strongest over-indexing on Senseo (58.23× the country average). Demographically, the Tassimo audience skews more female with an average age of 41.1, and over-indexes on personality traits such as LGBTQ+ Identity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Coffee
Demographics of Tassimo fans
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 41.1 |
| Estimated audience size | 555,799 |
Audience persona
The typical Tassimo fan in Germany is more female, around 41.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Senseo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 135,326 | 1.11× |
| Niedersachsen | 70,613 | 1.31× |
| Bayern | 58,882 | 0.66× |
| Baden-Württemberg | 51,970 | 0.69× |
| Sachsen | 33,060 | 1.21× |
| Hessen | 31,329 | 0.74× |
| Schleswig-Holstein | 23,018 | 1.15× |
| Rheinland-Pfalz | 21,919 | 0.79× |
| Berlin | 21,150 | 0.85× |
| Brandenburg | 20,496 | 1.19× |
| Sachsen-Anhalt | 19,763 | 1.37× |
| Thüringen | 15,754 | 1.11× |
| Mecklenburg-Vorpommern | 12,651 | 1.19× |
| Hamburg | 10,993 | 0.88× |
| Bremen | 4,912 | 1.03× |
| Saarland | 4,889 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Senseo | 58.23× | Food & Beverages |
| Mocaccino | 64.73× | Food & Beverages |
| Drip brew | 92.54× | Food & Beverages |
| Dallmayr | 40.81× | Food & Beverages |
| Flat white | 35.32× | Food & Beverages |
| Caffè Americano | 62.65× | Food & Beverages |
| Frappuccino | 56.07× | Food & Beverages |
| Tchibo | 8.34× | Shopping |
| Latte macchiato | 40.67× | Food & Beverages |
| Ristretto | 118.9× | Food & Beverages |
| Frappé coffee | 112.43× | Food & Beverages |
| Turkish coffee | 49.69× | Food & Beverages |
| Caffè macchiato | 75.86× | Food & Beverages |
| Starbucks | 7.31× | Food & Beverages |
| Single-serve coffee container | 39.66× | Food & Beverages |
| Coffee cup | 23.86× | Home & Garden |
| 360 | 36.28× | Music & Radio |
| Illy | 36.28× | Food & Beverages |
| Coffeeshop Company | 41.79× | Business & Career |
| Melitta | 28.07× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.66 |
| Healthy Lifestyle | BALANCE | 1.6 |
| Pet Ownership | JOY | 1.51 |
| DIY Mentality | THRILL | 1.51 |
| Quality Awareness | PREMIUM | 1.45 |
| Price Sensitivity | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 30.0% |
| France | 25.6% |
| United Kingdom | 18.2% |
See Tassimo audiences in other countries
More Coffee audiences in Germany
Frequently asked questions
How many fans does Tassimo have in Germany?
Tassimo has an estimated audience of 555,799 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Tassimo fans?
68.0% of Tassimo fans are female, 32.0% are male, with an average age of 41.1 years.
Which brands do Tassimo fans like most?
Tassimo fans show strongest brand affinity for Senseo (58.23×), Mocaccino (64.73×), and Drip brew (92.54×) over the country average.
Where do Tassimo fans live in Germany?
Tassimo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 135,326), Niedersachsen (reach 70,613), and Bayern (reach 58,882). These three regions account for the largest share of the active audience.
What other brands do Tassimo fans also like?
Beyond Tassimo itself, the audience over-indexes on Mocaccino (64.73×), Drip brew (92.54×), Dallmayr (40.81×), and Flat white (35.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tassimo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.