Rascasse Audience Intelligence

Frappuccino Audience in Germany

A data profile of the people who buy, follow and care about Frappuccino in Germany — modelled from more than twelve digital signal sources. Frappuccino has an estimated audience of 288,750 people in Germany.

#40among Beverage in Germany#6286among Topic in Germany#865in Food & Beverages

The average Frappuccino fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ladurée, Starbucks, Hot chocolate, with strongest over-indexing on Ladurée (79.61× the country average).

Demographically, the Frappuccino audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Frappuccino fan in Germany is more female, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for Ladurée.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frappuccino profile in Germany.

Audience size
289K
in Germany
Gender
63.2%♀
36.8% male
Age
34.9
average years
Country rank
#17820
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frappuccino fans

63.2% are female, 36.8% are male, average age 34.9.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Frappuccino audience in Germany
MetricValue
Female63.2%
Male36.8%
Average age34.9
Estimated audience size288,750
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Frappuccino audience in Germany
Age bracketShare%
16-1930%
20-2921%
30-3920%
40-4918%
50+10%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Frappuccino audience comes from Germany.

Worldwide audience distribution share by country for Frappuccino
CountryShare
United States28.4%
Japan12.9%
South Korea5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frappuccino audience in Germany is strongest.

Fig. 05

Top regions by affinity

Frappuccino fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~9K1.38×
02Nordrhein-Westfalen~90K1.35×
03Berlin~20K1.25×
04Bayern~60K1.19×
05Hessen~30K1.19×
06Niedersachsen~30K1.18×
07Baden-Württemberg~40K1.08×
08Bremen~3K1.03×
09Rheinland-Pfalz~10K0.99×
10Schleswig-Holstein~10K0.95×
11Sachsen~10K0.87×
12Mecklenburg-Vorpommern~5K0.83×
13Saarland~3K0.83×
14Brandenburg~7K0.79×
15Thüringen~5K0.70×
16Sachsen-Anhalt~5K0.69×
Fig. 06

Affinity by region

Affinity by region — Frappuccino, Germany
0.69×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frappuccino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frappuccino audience
#·InterestCategoryAffinity×
01LaduréeFood & Beverages79.61×
02Dove (chocolate)Food & Beverages29.80×
03Häagen-DazsFood & Beverages23.69×
04Lindt & SprüngliFood & Beverages19.63×
05Frozen yogurtFood & Beverages15.64×
06coffee shopFood & Beverages15.04×
07Hot chocolateFood & Beverages13.60×
08Arabic coffeeFood & Beverages12.86×
09HariboFood & Beverages10.74×
10RimowaFashion & Accessoires10.62×
11StarbucksFood & Beverages10.09×
12MuffinFood & Beverages10.01×
13Chocolate brownieFood & Beverages9.92×
14Chocolate cakeFood & Beverages9.35×
15Coffee preparationHome & Garden7.35×
16CoffeemakerHome & Garden6.90×
17CupcakeFood & Beverages6.55×
18CookieFood & Beverages6.45×
19Animal ethicsPolitics & Society6.10×
20ChocolateFood & Beverages4.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frappuccino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frappuccino audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.49×
Design AffinityPREMIUM2.10×
TravellingTHRILL1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frappuccino audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Need for SecurityCONSERVATISM0.92×
TraditionCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frappuccino have in Germany?

Frappuccino has an estimated audience of 288,750 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Frappuccino fans?

63.2% of Frappuccino fans are female, 36.8% are male, with an average age of 34.9 years.

03

Which brands do Frappuccino fans like most?

Frappuccino fans show strongest brand affinity for Ladurée (79.61×), Starbucks (10.09×), and Hot chocolate (13.6×) over the country average.

04

Where do Frappuccino fans live in Germany?

Frappuccino fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Frappuccino fans also like?

Beyond Frappuccino itself, the audience over-indexes on Starbucks (10.09×), Hot chocolate (13.6×), Häagen-Dazs (23.69×), and Chocolate brownie (9.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Frappuccino audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Frappuccino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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