Frappuccino Audience in Germany
Frappuccino has an estimated audience of 288,750 people in Germany. 63.2% are female, 36.8% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ladurée, Starbucks, Hot chocolate, Chocolate brownie, Chocolate cake.
The average Frappuccino fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ladurée, Starbucks, Hot chocolate, with strongest over-indexing on Ladurée (79.61× the country average). Demographically, the Frappuccino audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Frappuccino fans
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 34.9 |
| Estimated audience size | 288,750 |
Audience persona
The typical Frappuccino fan in Germany is more female, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for Ladurée.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,734 | 1.44× |
| Bayern | 58,550 | 1.26× |
| Baden-Württemberg | 44,846 | 1.14× |
| Niedersachsen | 33,880 | 1.21× |
| Hessen | 26,943 | 1.22× |
| Berlin | 17,189 | 1.33× |
| Rheinland-Pfalz | 14,000 | 0.97× |
| Sachsen | 12,099 | 0.85× |
| Schleswig-Holstein | 9,570 | 0.92× |
| Hamburg | 9,300 | 1.43× |
| Brandenburg | 6,365 | 0.71× |
| Thüringen | 4,255 | 0.58× |
| Sachsen-Anhalt | 4,113 | 0.55× |
| Mecklenburg-Vorpommern | 3,722 | 0.68× |
| Bremen | 2,621 | 1.06× |
| Saarland | 2,321 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ladurée | 79.61× | Food & Beverages |
| Starbucks | 10.09× | Food & Beverages |
| Hot chocolate | 13.6× | Food & Beverages |
| Chocolate brownie | 9.92× | Food & Beverages |
| Chocolate cake | 9.35× | Food & Beverages |
| Dove (chocolate) | 29.8× | Food & Beverages |
| Cookie | 6.45× | Food & Beverages |
| Arabic coffee | 12.86× | Food & Beverages |
| Chocolate | 4.37× | Food & Beverages |
| Coffee preparation | 7.35× | Home & Garden |
| Cupcake | 6.55× | Food & Beverages |
| Häagen-Dazs | 23.69× | Food & Beverages |
| Haribo | 10.74× | Food & Beverages |
| Muffin | 10.01× | Food & Beverages |
| Lindt & Sprüngli | 19.63× | Food & Beverages |
| Animal ethics | 6.1× | Politics & Society |
| Coffeemaker | 6.9× | Home & Garden |
| Frozen yogurt | 15.64× | Food & Beverages |
| The Hershey Company | 30.26× | Food & Beverages |
| coffee shop | 15.04× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.91 |
| Healthy Lifestyle | BALANCE | 1.89 |
| Travelling | THRILL | 1.78 |
| Sustainability | BALANCE | 1.64 |
| Pet Ownership | JOY | 1.62 |
| LGBTQ+ Identity | OPEN | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| Japan | 13.0% |
| South Korea | 5.5% |
See Frappuccino audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Frappuccino have in Germany?
Frappuccino has an estimated audience of 288,750 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Frappuccino fans?
63.2% of Frappuccino fans are female, 36.8% are male, with an average age of 34.9 years.
Which brands do Frappuccino fans like most?
Frappuccino fans show strongest brand affinity for Ladurée (79.61×), Starbucks (10.09×), and Hot chocolate (13.6×) over the country average.
Where do Frappuccino fans live in Germany?
Frappuccino fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,734), Bayern (reach 58,550), and Baden-Württemberg (reach 44,846). These three regions account for the largest share of the active audience.
What other brands do Frappuccino fans also like?
Beyond Frappuccino itself, the audience over-indexes on Starbucks (10.09×), Hot chocolate (13.6×), Chocolate brownie (9.92×), and Chocolate cake (9.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frappuccino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.