Frappuccino Audience in United States

Frappuccino logo

Frappuccino has an estimated audience of 4,045,047 people in United States. 66.5% are female, 33.5% are male, average age 34.6. Top regions: California, Texas, Florida. Top brand affinities: Toblerone, Boston Market, Breyers, Hershey bar, Starbucks.

The average Frappuccino fan in United States is 34.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Toblerone, Boston Market, Breyers, with strongest over-indexing on Toblerone (39.46× the country average). Demographically, the Frappuccino audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Frappuccino fans

Demographic split for Frappuccino audience in United States
MetricValue
Female66.5%
Male33.5%
Average age34.6
Estimated audience size4,045,047

Audience persona

The typical Frappuccino fan in United States is more female, around 34.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Toblerone.

Top regions in United States

Top regions ranked by reach for Frappuccino in United States
RegionReachAffinity
California594,5811.34×
Texas479,2631.38×
Florida337,4211.23×
New York264,0211.17×
Illinois153,9601.14×
Georgia149,7051.2×
North Carolina139,9171.15×
Pennsylvania128,6230.94×
Ohio118,0600.95×
Virginia109,3951.11×
New Jersey106,8311.04×
Washington105,8751.3×
Michigan92,4800.87×
Arizona88,5871.07×
Tennessee83,8241.03×
Maryland77,5961.12×
Indiana76,9081.04×
South Carolina68,6391.13×
Massachusetts68,2390.86×
Missouri68,0061.04×
Alabama64,5551.14×
Colorado62,0280.97×
Louisiana58,8751.13×
Minnesota52,9650.91×
Kentucky52,7131.04×
Nevada52,6621.35×
Wisconsin51,0410.84×
Oklahoma50,9441.13×
Oregon45,3790.98×
Connecticut38,5720.95×
Utah36,7021.01×
Mississippi33,9761.02×
Arkansas33,4301×
Kansas32,3851.02×
Iowa28,6290.86×
Hawaii23,9451.38×
New Mexico19,3050.95×
Idaho18,4520.91×
Nebraska18,1290.89×
West Virginia15,2310.81×
Washington, District of Columbia14,8181.22×
Alaska9,8571.14×
New Hampshire9,3810.59×
Rhode Island9,1790.71×
Delaware8,5960.77×
Montana8,3960.75×
Maine8,1540.56×
South Dakota7,3810.79×
North Dakota6,9340.83×
Wyoming4,0870.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frappuccino audience
BrandAffinityCategory
Toblerone39.46×Food & Beverages
Boston Market24.24×Food & Beverages
Breyers31.75×Food & Beverages
Hershey bar33.52×Food & Beverages
Starbucks2.66×Food & Beverages
Waffle House4.14×Food & Beverages
Jamba Juice6.98×Food & Beverages
Arabic coffee9.4×Food & Beverages
Burger King1.92×Food & Beverages
Chocolate Lovers11.9×Food & Beverages
YouTube Red29.71×Movies & TV
Latte art14.55×Food & Beverages
Madison Beer4.33×Music & Radio
Macy's1.67×Shopping
Harry Potter1.51×Movies & TV
Figure skate12.33×Sports
Chick-fil-A1.59×Food & Beverages
Frosty (frozen dairy dessert)22.62×
Dunkin' Donuts2.26×Food & Beverages
Concrete mixer12.8×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frappuccino audience
TraitClusterScore
Price SensitivityPREMIUM1.22
IndulgenceJOY1.2
Healthy LifestyleBALANCE1.05
Luxury OrientationPREMIUM1.03
ExtroversionTHRILL1.01
CreativityOPEN1

Worldwide distribution

Worldwide audience distribution share by country for Frappuccino
CountryShare
United States28.5%
Japan13.0%
South Korea5.5%

See Frappuccino audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Frappuccino have in United States?

Frappuccino has an estimated audience of 4,045,047 people in United States, concentrated in California and Texas.

What is the gender split and age of Frappuccino fans?

66.5% of Frappuccino fans are female, 33.5% are male, with an average age of 34.6 years.

Which brands do Frappuccino fans like most?

Frappuccino fans show strongest brand affinity for Toblerone (39.46×), Boston Market (24.24×), and Breyers (31.75×) over the country average.

Where do Frappuccino fans live in United States?

Frappuccino fans in United States are most concentrated in California (reach 594,581), Texas (reach 479,263), and Florida (reach 337,421). These three regions account for the largest share of the active audience.

What other brands do Frappuccino fans also like?

Beyond Frappuccino itself, the audience over-indexes on Boston Market (24.24×), Breyers (31.75×), Hershey bar (33.52×), and Starbucks (2.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frappuccino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.