Rascasse Audience Intelligence

Hershey bar Target Market in United States

A data profile of the people who buy, follow and care about Hershey bar in United States — modelled from more than twelve digital signal sources. Hershey bar has an estimated audience of 499,711 people in United States.

#3772among Brand in United States#1954in Food & Beverages

The average Hershey bar fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Pennsylvania.

Top brand affinities include Starburst, Aero (chocolate), Josh Brolin, with strongest over-indexing on Starburst (74.28× the country average).

Demographically, the Hershey bar audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hershey bar fan in United States is more female, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Starburst.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hershey bar profile in United States.

Audience size
500K
in United States
Gender
55.1%♀
44.9% male
Age
40.3
average years
Country rank
#36662
Brand in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hershey bar

55.1% are female, 44.9% are male, average age 40.3.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Hershey bar audience in United States
MetricValue
Female55.1%
Male44.9%
Average age40.3
Estimated audience size499,711
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Hershey bar audience in United States
Age bracketShare%
16-1915%
20-2921%
30-3921%
40-4922%
50+21%
Fig. 04

Worldwide distribution

77.0%

of the worldwide Hershey bar audience comes from United States.

Worldwide audience distribution share by country for Hershey bar
CountryShare
United States77.0%
India3.9%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hershey bar audience in United States is strongest.

Fig. 05

Top regions by affinity

Hershey bar customers by region in United States
#RegionReachAffinity×
01Pennsylvania~30K1.81×
02Maryland~10K1.38×
03West Virginia~3K1.30×
04New Jersey~20K1.23×
05Kentucky~7K1.19×
06Delaware~2K1.19×
07Mississippi~5K1.17×
08Indiana~10K1.16×
09Ohio~20K1.15×
10North Carolina~20K1.14×
11Alabama~8K1.14×
12South Carolina~8K1.12×
13Louisiana~7K1.12×
14Georgia~20K1.11×
15Virginia~10K1.11×
16Michigan~10K1.10×
17Nebraska~3K1.10×
18Missouri~9K1.08×
19Illinois~20K1.07×
20Wisconsin~8K1.07×
21Iowa~4K1.07×
22Connecticut~5K1.06×
23New York~30K1.05×
24Tennessee~10K1.05×
25Arkansas~4K1.05×
26Kansas~4K1.04×
27Massachusetts~10K1.03×
28Texas~40K1.02×
29North Dakota~1K1.02×
30Rhode Island~2K0.99×
31New Hampshire~2K0.97×
32South Dakota~1K0.96×
33Minnesota~7K0.95×
34Oklahoma~5K0.93×
35Utah~4K0.91×
36Arizona~9K0.90×
37Florida~30K0.87×
38Maine~2K0.87×
39Vermont<1K0.87×
40Idaho~2K0.86×
41Nevada~4K0.84×
42Washington, District of Columbia~1K0.84×
43Alaska<1K0.84×
44Washington~8K0.83×
45California~40K0.82×
46Montana~1K0.82×
47New Mexico~2K0.78×
48Hawaii~2K0.77×
49Oregon~4K0.76×
50Colorado~6K0.72×
Fig. 06

Affinity by region

Affinity by region — Hershey bar, United States
0.72×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hershey bar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hershey bar audience
#·InterestCategoryAffinity×
01Aero (chocolate)Food & Beverages83.42×
02Samoas® CookiesFood & Beverages77.76×
03StarburstFood & Beverages74.28×
04Marissa MayerPolitics & Society58.37×
05TobleroneFood & Beverages54.28×
06TourneauFashion & Accessoires52.22×
07Eddie HearnSports37.49×
08Mars (chocolate bar)Food & Beverages34.55×
09Ricky HattonSports21.21×
10Josh BrolinMovies & TV21.09×
11Hershey's Chocolate WorldFood & Beverages18.92×
12Kinder ChocolateFood & Beverages14.90×
13Girl Scout CookiesPolitics & Society14.48×
14Dove (chocolate)Food & Beverages12.31×
15Hot Chocolate (band)Music & Radio11.02×
16Cold Stone CreameryFood & Beverages6.79×
17Culver'sFood & Beverages3.75×
18Waffle HouseFood & Beverages3.50×
19Wendy'sFood & Beverages1.96×
20Burger KingFood & Beverages1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hershey bar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hershey bar audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.32×
Pet OwnershipJOY1.09×
IndulgenceJOY1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hershey bar audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
Quality AwarenessPREMIUM0.80×
Career OrientationPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hershey bar's target market in United States?

Hershey bar's target market in United States covers an estimated 499,711 people, concentrated in California and Texas.

02

What is the gender split and age of Hershey bar customers?

55.1% of the Hershey bar audience are female, 44.9% are male, with an average age of 40.3 years.

03

Which brands do Hershey bar fans like most?

Hershey bar fans show strongest brand affinity for Starburst (74.28×), Aero (chocolate) (83.42×), and Josh Brolin (21.09×) over the country average.

04

Where do Hershey bar fans live in United States?

Hershey bar fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Pennsylvania (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hershey bar fans also like?

Beyond Hershey bar itself, the audience over-indexes on Aero (chocolate) (83.42×), Josh Brolin (21.09×), Toblerone (54.28×), and Samoas® Cookies (77.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Hershey bar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hershey bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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