Hershey bar Audience in United States

Hershey bar logo

Hershey bar has an estimated audience of 494,777 people in United States. 55.1% are female, 44.9% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Starburst, Aero (chocolate), Josh Brolin, Toblerone, Samoas® Cookies.

The average Hershey bar fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Starburst, Aero (chocolate), Josh Brolin, with strongest over-indexing on Starburst (74.28× the country average). Demographically, the Hershey bar audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Hershey bar fans

Demographic split for Hershey bar audience in United States
MetricValue
Female55.1%
Male44.9%
Average age40.3
Estimated audience size494,777

Audience persona

The typical Hershey bar fan in United States is more female, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Starburst.

Top regions in United States

Top regions ranked by reach for Hershey bar in United States
RegionReachAffinity
California49,0300.9×
Texas44,5541.05×
Florida32,2020.96×
New York31,0011.12×
Pennsylvania29,3051.76×
Illinois18,1581.1×
Georgia18,0521.18×
Ohio17,9621.18×
North Carolina17,2771.16×
New Jersey15,7781.25×
Michigan14,8901.15×
Virginia13,4411.12×
Maryland12,3761.45×
Indiana10,6731.18×
Tennessee10,6671.07×
Massachusetts10,3651.06×
Washington9,2760.93×
Arizona8,3760.83×
South Carolina8,3341.12×
Missouri8,2931.04×
Wisconsin8,1121.09×
Alabama7,8111.13×
Kentucky7,2341.17×
Louisiana6,9851.09×
Minnesota6,9000.97×
Colorado5,8080.74×
Connecticut5,2251.05×
Oklahoma5,1900.94×
Mississippi4,5791.12×
Arkansas4,3571.07×
Nevada4,3290.9×
Oregon4,3040.76×
Iowa4,2231.04×
Utah4,1880.95×
Kansas3,7750.97×
West Virginia3,3201.44×
Nebraska2,5391.02×
Idaho2,0380.82×
New Hampshire1,8020.92×
Rhode Island1,6031.02×
New Mexico1,6020.65×
Delaware1,5311.12×
Hawaii1,4560.68×
Maine1,4040.79×
Washington, District of Columbia1,2540.84×
South Dakota9230.81×
North Dakota8820.87×
Montana8510.62×
Alaska6320.6×
Vermont5110.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hershey bar audience
BrandAffinityCategory
Starburst74.28×Food & Beverages
Aero (chocolate)83.42×Food & Beverages
Josh Brolin21.09×Movies & TV
Toblerone54.28×Food & Beverages
Samoas® Cookies77.76×Food & Beverages
Tourneau52.22×Fashion & Accessoires
Ricky Hatton21.21×Sports
Hershey's Chocolate World18.92×Food & Beverages
Dove (chocolate)12.31×Food & Beverages
Cold Stone Creamery6.79×Food & Beverages
Marissa Mayer58.37×Politics & Society
Waffle House3.5×Food & Beverages
Hot Chocolate (band)11.02×Music & Radio
Mars (chocolate bar)34.55×Food & Beverages
Eddie Hearn37.49×Sports
Burger King1.94×Food & Beverages
Travis Barker8.9×Music & Radio
Cinnabon7.71×Food & Beverages
M&M's7.27×Food & Beverages
Chocolate1.8×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hershey bar audience
TraitClusterScore
Early Adopter MentalityPOWER2.46
Luxury OrientationPREMIUM2.28
Convenience OrientationPREMIUM1.86
DIY MentalityTHRILL1.65
Price SensitivityPREMIUM1.59
Design AffinityPREMIUM1.59

Worldwide distribution

Worldwide audience distribution share by country for Hershey bar
CountryShare
United States76.9%
India3.9%
Canada3.8%

See Hershey bar audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Hershey bar have in United States?

Hershey bar has an estimated audience of 494,777 people in United States, concentrated in California and Texas.

What is the gender split and age of Hershey bar fans?

55.1% of Hershey bar fans are female, 44.9% are male, with an average age of 40.3 years.

Which brands do Hershey bar fans like most?

Hershey bar fans show strongest brand affinity for Starburst (74.28×), Aero (chocolate) (83.42×), and Josh Brolin (21.09×) over the country average.

Where do Hershey bar fans live in United States?

Hershey bar fans in United States are most concentrated in California (reach 49,030), Texas (reach 44,554), and Florida (reach 32,202). These three regions account for the largest share of the active audience.

What other brands do Hershey bar fans also like?

Beyond Hershey bar itself, the audience over-indexes on Aero (chocolate) (83.42×), Josh Brolin (21.09×), Toblerone (54.28×), and Samoas® Cookies (77.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hershey bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.