Toblerone Audience in United States

Toblerone logo

Toblerone has an estimated audience of 516,870 people in United States. 63.1% are female, 36.9% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Marie Curie Cancer Care, Metre, Swiss chocolate, ShopRite (United States), Buffalo Sabres.

The average Toblerone fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Marie Curie Cancer Care, Metre, Swiss chocolate, with strongest over-indexing on Marie Curie Cancer Care (588.76× the country average). Demographically, the Toblerone audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Quality Awareness, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

Demographics of Toblerone fans

Demographic split for Toblerone audience in United States
MetricValue
Female63.1%
Male36.9%
Average age34.2
Estimated audience size516,870

Audience persona

The typical Toblerone fan in United States is more female, around 34.2 years old, with strong Quality Awareness tendencies and a notable affinity for Marie Curie Cancer Care.

Top regions in United States

Top regions ranked by reach for Toblerone in United States
RegionReachAffinity
California65,1601.15×
Texas52,9411.19×
Florida41,0831.17×
New York32,7941.14×
Illinois18,9391.1×
Pennsylvania18,6591.07×
Ohio16,4951.04×
Georgia16,2881.02×
North Carolina15,4350.99×
New Jersey15,1171.15×
Michigan14,8831.1×
Virginia14,2061.13×
Washington12,9591.25×
Massachusetts11,7391.15×
Indiana10,0961.07×
Arizona10,0400.95×
Tennessee9,8720.95×
Maryland9,2831.04×
Missouri9,0441.09×
Colorado7,8970.97×
Wisconsin7,2420.93×
Minnesota6,9180.93×
Kentucky6,7971.05×
South Carolina6,5580.84×
Oklahoma6,2161.08×
Oregon6,1881.04×
Alabama5,9460.82×
Louisiana5,8050.87×
Connecticut5,5911.08×
Nevada5,5591.11×
Utah5,4491.18×
Kansas4,1451.02×
Iowa4,0720.96×
Arkansas4,0340.95×
Mississippi3,1000.73×
Idaho2,7051.04×
Hawaii2,5551.15×
Nebraska2,4690.95×
West Virginia2,1080.88×
New Hampshire1,9870.98×
New Mexico1,8370.71×
Maine1,7420.94×
Washington, District of Columbia1,7221.11×
Rhode Island1,5010.91×
Montana1,2920.9×
Alaska1,1951.08×
Delaware1,1870.83×
North Dakota9400.88×
South Dakota9370.78×
Vermont7580.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toblerone audience
BrandAffinityCategory
Marie Curie Cancer Care588.76×Health
Metre23.38×Politics & Society
Swiss chocolate168.52×Food & Beverages
ShopRite (United States)10.01×Food & Beverages
Buffalo Sabres11.08×Sports
Ferrero Rocher15.73×Food & Beverages
Amphitheatre13.9×Travel & Leisure
Google Docs2.64×Internet & Social Media
Apocalypse Now12.08×Movies & TV
Friends2.07×Movies & TV
Rock music1.87×Music & Radio
Types of chocolate13.9×
Earth2.49×Travel & Leisure
Family1.56×Kids & Family
Pastel (food)13.94×Food & Beverages
Motorboat5.17×Cars & Mobility
New York Lottery6.33×Games
Snack mix8.77×Food & Beverages
Adventure1.82×Travel & Leisure
Alex Honnold7.8×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toblerone audience
TraitClusterScore
Quality AwarenessPREMIUM1.37
Social Media UsageJOY1.29
IndulgenceJOY1.21
Healthy LifestyleBALANCE1.18
Convenience OrientationPREMIUM1.16
Early Adopter MentalityPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Toblerone
CountryShare
United States12.0%
United Kingdom10.4%
Brazil9.0%

See Toblerone audiences in other countries

More Chocolate & cookies audiences in United States

Frequently asked questions

How many fans does Toblerone have in United States?

Toblerone has an estimated audience of 516,870 people in United States, concentrated in California and Texas.

What is the gender split and age of Toblerone fans?

63.1% of Toblerone fans are female, 36.9% are male, with an average age of 34.2 years.

Which brands do Toblerone fans like most?

Toblerone fans show strongest brand affinity for Marie Curie Cancer Care (588.76×), Metre (23.38×), and Swiss chocolate (168.52×) over the country average.

Where do Toblerone fans live in United States?

Toblerone fans in United States are most concentrated in California (reach 65,160), Texas (reach 52,941), and Florida (reach 41,083). These three regions account for the largest share of the active audience.

What other brands do Toblerone fans also like?

Beyond Toblerone itself, the audience over-indexes on Metre (23.38×), Swiss chocolate (168.52×), ShopRite (United States) (10.01×), and Buffalo Sabres (11.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toblerone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.