Rascasse Audience Intelligence

Toblerone Target Market in United States

A data profile of the people who buy, follow and care about Toblerone in United States — modelled from more than twelve digital signal sources. Toblerone has an estimated audience of 500,727 people in United States.

#18among Chocolate & cookies in United States#3767among Brand in United States#1950in Food & Beverages

The average Toblerone fan in United States is 34.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Marie Curie Cancer Care, Metre, Swiss chocolate, with strongest over-indexing on Marie Curie Cancer Care (588.76× the country average).

Demographically, the Toblerone audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toblerone fan in United States is more female, around 34.2 years old, with strong Risk Appetite tendencies and a notable affinity for Marie Curie Cancer Care.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toblerone profile in United States.

Audience size
501K
in United States
Gender
63.1%♀
36.9% male
Age
34.2
average years
Country rank
#36608
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Toblerone

63.1% are female, 36.9% are male, average age 34.2.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Toblerone audience in United States
MetricValue
Female63.1%
Male36.9%
Average age34.2
Estimated audience size500,727
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Toblerone audience in United States
Age bracketShare%
16-1927%
20-2927%
30-3920%
40-4919%
50+7%
Fig. 04

Worldwide distribution

11.6%

of the worldwide Toblerone audience comes from United States.

Worldwide audience distribution share by country for Toblerone
CountryShare
United States11.6%
United Kingdom9.8%
Brazil8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toblerone audience in United States is strongest.

Fig. 05

Top regions by affinity

Toblerone customers by region in United States
#RegionReachAffinity×
01Utah~6K1.22×
02Washington~10K1.19×
03Hawaii~3K1.15×
04Alaska~1K1.15×
05Texas~50K1.14×
06Massachusetts~10K1.12×
07California~60K1.11×
08Nevada~6K1.11×
09Florida~40K1.09×
10New Jersey~10K1.09×
11Virginia~10K1.09×
12Oklahoma~6K1.08×
13Connecticut~6K1.08×
14Idaho~3K1.08×
15New York~30K1.07×
16Illinois~20K1.07×
17Pennsylvania~20K1.05×
18Michigan~10K1.05×
19Indiana~10K1.04×
20Missouri~9K1.04×
21Kentucky~7K1.04×
22Washington, District of Columbia~2K1.04×
23Maryland~9K1.02×
24Oregon~6K1.02×
25Kansas~4K1.02×
26Ohio~20K1.00×
27Nebraska~3K1.00×
28Georgia~20K0.99×
29New Hampshire~2K0.99×
30Arkansas~4K0.98×
31Iowa~4K0.98×
32Maine~2K0.97×
33West Virginia~2K0.96×
34North Carolina~10K0.95×
35Colorado~8K0.95×
36Vermont<1K0.95×
37North Dakota~1K0.94×
38Arizona~10K0.93×
39Tennessee~10K0.93×
40Minnesota~7K0.93×
41Rhode Island~2K0.93×
42Montana~1K0.93×
43Wisconsin~7K0.92×
44South Dakota~1K0.91×
45Louisiana~6K0.90×
46Delaware~1K0.89×
47South Carolina~7K0.87×
48Alabama~6K0.83×
49New Mexico~2K0.81×
50Mississippi~3K0.79×
Fig. 06

Affinity by region

Affinity by region — Toblerone, United States
0.79×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toblerone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toblerone audience
#·InterestCategoryAffinity×
01Marie Curie Cancer CareHealth588.76×
02Swiss chocolateFood & Beverages168.52×
03MetrePolitics & Society23.38×
04Ferrero RocherFood & Beverages15.73×
05Pastel (food)Food & Beverages13.94×
06AmphitheatreTravel & Leisure13.90×
07Types of chocolateTopic13.90×
08Apocalypse NowMovies & TV12.08×
09Buffalo SabresSports11.08×
10ShopRite (United States)Food & Beverages10.01×
11Snack mixFood & Beverages8.77×
12Alex HonnoldSports7.80×
13New York LotteryGames6.33×
14MotorboatCars & Mobility5.17×
15Outside (magazine)Home & Garden4.24×
16Google DocsInternet & Social Media2.64×
17EarthTravel & Leisure2.49×
18Rock musicMusic & Radio1.87×
19FamilyKids & Family1.56×
20FIFA World Cup 2026Sports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toblerone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toblerone audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.02×
PatriotismCONSERVATISM1.98×
Need for SecurityCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toblerone audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.01×
MindfulnessBALANCE1.03×
Social Media UsageJOY1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Toblerone's target market in United States?

Toblerone's target market in United States covers an estimated 500,727 people, concentrated in California and Texas.

02

What is the gender split and age of Toblerone customers?

63.1% of the Toblerone audience are female, 36.9% are male, with an average age of 34.2 years.

03

Which brands do Toblerone fans like most?

Toblerone fans show strongest brand affinity for Marie Curie Cancer Care (588.76×), Metre (23.38×), and Swiss chocolate (168.52×) over the country average.

04

Where do Toblerone fans live in United States?

Toblerone fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Toblerone fans also like?

Beyond Toblerone itself, the audience over-indexes on Metre (23.38×), Swiss chocolate (168.52×), Buffalo Sabres (11.08×), and ShopRite (United States) (10.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Chocolate & cookies audiences in United States

See Toblerone audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toblerone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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