Rascasse Audience Intelligence

Pastel (food) Audience in United States

A data profile of the people who buy, follow and care about Pastel (food) in United States — modelled from more than twelve digital signal sources. Pastel (food) has an estimated audience of 1,682,827 people in United States.

#113among Dish in United States#6901among Topic in United States#980in Food & Beverages

The average Pastel (food) fan in United States is 35.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Web server, Lay's, Snack bar, with strongest over-indexing on Web server (10.05× the country average).

Demographically, the Pastel (food) audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pastel (food) fan in United States is more female, around 35.4 years old, with strong Mindfulness tendencies and a notable affinity for Web server.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pastel (food) profile in United States.

Audience size
1.7M
in United States
Gender
67.1%♀
32.9% male
Age
35.4
average years
Country rank
#16276
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pastel (food) fans

67.1% are female, 32.9% are male, average age 35.4.

Fig. 02

Gender split

67.1%
Female
32.9%
Male
Demographic split for Pastel (food) audience in United States
MetricValue
Female67.1%
Male32.9%
Average age35.4
Estimated audience size1,682,827
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Pastel (food) audience in United States
Age bracketShare%
16-1933%
20-2917%
30-3917%
40-4918%
50+15%
Fig. 04

Worldwide distribution

20.4%

of the worldwide Pastel (food) audience comes from United States.

Worldwide audience distribution share by country for Pastel (food)
CountryShare
United States20.4%
Brazil18.9%
Mexico8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pastel (food) audience in United States is strongest.

Fig. 05

Top regions by affinity

Pastel (food) fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~40K2.11×
02New York~200K2.00×
03New Jersey~80K1.94×
04Florida~200K1.71×
05Massachusetts~60K1.68×
06Hawaii~10K1.51×
07Rhode Island~7K1.38×
08Pennsylvania~80K1.37×
09Texas~200K1.30×
10Delaware~6K1.25×
11Illinois~60K1.14×
12Georgia~60K1.13×
13North Carolina~60K1.12×
14California~200K1.11×
15Virginia~50K1.11×
16Maryland~30K1.08×
17South Carolina~30K1.00×
18Nevada~20K0.96×
19Arizona~30K0.95×
20Louisiana~20K0.91×
21Washington~30K0.90×
22Utah~10K0.90×
23Kansas~10K0.90×
24Indiana~30K0.89×
25New Mexico~8K0.89×
26Colorado~20K0.88×
27Oklahoma~20K0.88×
28Mississippi~10K0.88×
29Tennessee~30K0.87×
30Alabama~20K0.87×
31Arkansas~10K0.87×
32New Hampshire~6K0.87×
33Washington, District of Columbia~4K0.86×
34Wisconsin~20K0.85×
35Nebraska~7K0.84×
36Alaska~3K0.84×
37Ohio~40K0.82×
38Kentucky~20K0.82×
39South Dakota~3K0.82×
40Oregon~20K0.79×
41Vermont~2K0.78×
42Maine~5K0.77×
43Idaho~6K0.76×
44Iowa~10K0.75×
45North Dakota~3K0.75×
46Minnesota~20K0.74×
47Missouri~20K0.73×
48Michigan~30K0.71×
49Montana~3K0.69×
50West Virginia~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Pastel (food), United States
0.68×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pastel (food) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pastel (food) audience
#·InterestCategoryAffinity×
01Lay'sFood & Beverages29.30×
02TwixFood & Beverages28.76×
03Olympique LyonnaisSports20.00×
04CasemiroSports20.00×
05Snack barFood & Beverages16.68×
06CR FlamengoSports14.92×
07Arabic coffeeFood & Beverages14.17×
08Chyler LeighFashion & Accessoires11.97×
09Web serverTechnology & Electronics10.05×
10Paris Saint-GermainSports7.81×
11Chocolate brownieFood & Beverages5.61×
12PastryFood & Beverages4.57×
13Michael B. JordanMovies & TV4.33×
14Solar energyHome & Garden2.79×
15FedExBusiness & Career2.75×
16Pizza HutFood & Beverages2.47×
17Las VegasTravel & Leisure2.42×
18SubwayFood & Beverages2.36×
19Domino's PizzaFood & Beverages2.26×
20Google MapsInternet & Social Media2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pastel (food) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pastel (food) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.85×
Convenience OrientationPREMIUM1.78×
IndulgenceJOY1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pastel (food) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
Healthy LifestyleBALANCE0.89×
TraditionCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pastel (food) have in United States?

Pastel (food) has an estimated audience of 1,682,827 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Pastel (food) fans?

67.1% of Pastel (food) fans are female, 32.9% are male, with an average age of 35.4 years.

03

Which brands do Pastel (food) fans like most?

Pastel (food) fans show strongest brand affinity for Web server (10.05×), Lay's (29.3×), and Snack bar (16.68×) over the country average.

04

Where do Pastel (food) fans live in United States?

Pastel (food) fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pastel (food) fans also like?

Beyond Pastel (food) itself, the audience over-indexes on Lay's (29.3×), Snack bar (16.68×), Twix (28.76×), and Pastry (4.57×) compared to the United States average.

Appendix

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See Pastel (food) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pastel (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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