Pastel (food) Audience in United States

Pastel (food) logo

Pastel (food) has an estimated audience of 1,682,827 people in United States. 67.1% are female, 32.9% are male, average age 35.4. Top regions: Florida, New York, California. Top brand affinities: Finnair, PSV Eindhoven, AccuWeather, StubHub, Clint Eastwood.

The average Pastel (food) fan in United States is 35.4 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Finnair, PSV Eindhoven, AccuWeather, with strongest over-indexing on Finnair (675× the country average). Demographically, the Pastel (food) audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Mindfulness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Pastel (food) fans

Demographic split for Pastel (food) audience in United States
MetricValue
Female67.1%
Male32.9%
Average age35.4
Estimated audience size1,682,827

Audience persona

The typical Pastel (food) fan in United States is more female, around 35.4 years old, with strong Mindfulness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Pastel (food) in United States
RegionReachAffinity
Florida213,1151.87×
New York205,2642.18×
California202,2831.09×
Texas189,4931.31×
New Jersey85,1731.99×
Pennsylvania81,5391.44×
Illinois65,6141.17×
Georgia61,2321.18×
Massachusetts58,8301.77×
North Carolina57,1191.13×
Virginia45,5781.11×
Ohio44,2890.85×
Connecticut40,4332.4×
Maryland32,4841.12×
Tennessee32,3700.96×
Arizona32,2610.94×
Washington31,2870.93×
Michigan31,0760.71×
Indiana26,1800.85×
South Carolina25,7281.02×
Colorado23,2990.88×
Wisconsin21,4180.85×
Alabama18,2700.78×
Missouri17,8970.66×
Louisiana17,4130.8×
Oklahoma16,0990.86×
Minnesota15,9810.66×
Kentucky15,6520.74×
Nevada15,3350.94×
Oregon14,9200.77×
Utah14,2640.95×
Hawaii11,2651.56×
Kansas11,1880.84×
Mississippi11,1380.8×
Arkansas10,5530.76×
Iowa9,4840.68×
Rhode Island7,8611.47×
New Mexico7,1050.84×
Nebraska6,4480.76×
Delaware6,0571.3×
New Hampshire5,6770.86×
Idaho5,3790.64×
Washington, District of Columbia5,0641×
West Virginia4,6390.59×
Maine3,7180.62×
South Dakota2,4010.62×
Alaska2,3660.66×
Montana2,2960.49×
North Dakota1,8890.55×
Vermont1,6230.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pastel (food) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
PSV Eindhoven173.98×Sports
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Clint Eastwood12.71×Movies & TV
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.52×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Lay's30.28×Food & Beverages
Michelle Pfeiffer13.09×Movies & TV
Telegram14.54×Internet & Social Media
Liam Neeson11.19×Movies & TV
Choice Hotels18.11×Travel & Leisure
Aruba18.99×Travel & Leisure
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pastel (food) audience
TraitClusterScore
MindfulnessBALANCE1.88
Luxury OrientationPREMIUM1.77
Pet OwnershipJOY1.51
LGBTQ+ IdentityOPEN1.49
IndulgenceJOY1.49
Risk AppetiteTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Pastel (food)
CountryShare
United States20.5%
Brazil19.0%
Mexico8.3%

See Pastel (food) audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Pastel (food) have in United States?

Pastel (food) has an estimated audience of 1,682,827 people in United States, concentrated in Florida and New York.

What is the gender split and age of Pastel (food) fans?

67.1% of Pastel (food) fans are female, 32.9% are male, with an average age of 35.4 years.

Which brands do Pastel (food) fans like most?

Pastel (food) fans show strongest brand affinity for Finnair (675×), PSV Eindhoven (173.98×), and AccuWeather (15.97×) over the country average.

Where do Pastel (food) fans live in United States?

Pastel (food) fans in United States are most concentrated in Florida (reach 213,115), New York (reach 205,264), and California (reach 202,283). These three regions account for the largest share of the active audience.

What other brands do Pastel (food) fans also like?

Beyond Pastel (food) itself, the audience over-indexes on PSV Eindhoven (173.98×), AccuWeather (15.97×), StubHub (15.69×), and Clint Eastwood (12.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pastel (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.