A data profile of the people who buy, follow and care about Arabic coffee in United States — modelled from more than twelve digital signal sources. Arabic coffee has an estimated audience of 2,596,903 people in United States.
The average Arabic coffee fan in United States is 36.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Graham Norton, Arabic pop music, Gulf Arabic, with strongest over-indexing on Graham Norton (150.5× the country average).
Demographically, the Arabic coffee audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Arabic coffee fan in United States is more female, around 36.7 years old, with strong Design Affinity tendencies and a notable affinity for Graham Norton.
The key figures that characterise the Arabic coffee profile in United States.
59.9% are female, 40.1% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 36.7 |
| Estimated audience size | 2,596,903 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Arabic coffee audience comes from United States.
| Country | Share |
|---|---|
| Japan | 10.6% |
| United States | 8.9% |
| Saudi Arabia | 8.4% |
Where the Arabic coffee audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Illinois | ~200K | 2.33× | |
| 02 | Michigan | ~100K | 1.77× | |
| 03 | Washington, District of Columbia | ~10K | 1.69× | |
| 04 | Texas | ~400K | 1.62× | |
| 05 | California | ~500K | 1.60× | |
| 06 | Virginia | ~100K | 1.55× | |
| 07 | New York | ~200K | 1.48× | |
| 08 | Ohio | ~100K | 1.28× | |
| 09 | Arizona | ~70K | 1.24× | |
| 10 | New Jersey | ~80K | 1.18× | |
| 11 | Massachusetts | ~60K | 1.16× | |
| 12 | Washington | ~60K | 1.14× | |
| 13 | Missouri | ~50K | 1.10× | |
| 14 | Wisconsin | ~40K | 1.10× | |
| 15 | Florida | ~200K | 1.09× | |
| 16 | Georgia | ~80K | 1.06× | |
| 17 | Maryland | ~50K | 1.05× | |
| 18 | North Carolina | ~80K | 1.03× | |
| 19 | Kentucky | ~30K | 1.00× | |
| 20 | Indiana | ~50K | 0.99× | |
| 21 | Minnesota | ~40K | 0.98× | |
| 22 | New Mexico | ~10K | 0.98× | |
| 23 | Maine | ~9K | 0.98× | |
| 24 | Pennsylvania | ~90K | 0.97× | |
| 25 | Connecticut | ~30K | 0.97× | |
| 26 | Alabama | ~30K | 0.95× | |
| 27 | Oregon | ~30K | 0.95× | |
| 28 | Tennessee | ~50K | 0.94× | |
| 29 | Kansas | ~20K | 0.94× | |
| 30 | Vermont | ~4K | 0.94× | |
| 31 | Alaska | ~5K | 0.93× | |
| 32 | Colorado | ~40K | 0.92× | |
| 33 | Louisiana | ~30K | 0.92× | |
| 34 | Rhode Island | ~8K | 0.92× | |
| 35 | Delaware | ~7K | 0.92× | |
| 36 | North Dakota | ~5K | 0.91× | |
| 37 | South Dakota | ~5K | 0.90× | |
| 38 | West Virginia | ~10K | 0.89× | |
| 39 | Montana | ~6K | 0.89× | |
| 40 | Hawaii | ~10K | 0.88× | |
| 41 | Nevada | ~20K | 0.87× | |
| 42 | Arkansas | ~20K | 0.87× | |
| 43 | Nebraska | ~10K | 0.87× | |
| 44 | Oklahoma | ~20K | 0.86× | |
| 45 | New Hampshire | ~9K | 0.86× | |
| 46 | South Carolina | ~30K | 0.85× | |
| 47 | Mississippi | ~20K | 0.85× | |
| 48 | Idaho | ~10K | 0.84× | |
| 49 | Iowa | ~20K | 0.79× | |
| 50 | Utah | ~20K | 0.77× |
The strongest cross-interests of the Arabic coffee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Graham Norton | Movies & TV | 150.50× | ||
| 02 | Baghdad Governorate | Travel & Leisure | 109.57× | ||
| 03 | Costa Coffee | Food & Beverages | 93.00× | ||
| 04 | Arabic pop music | Music & Radio | 91.89× | ||
| 05 | University of Baghdad | Business & Career | 83.38× | ||
| 06 | Latte art | Food & Beverages | 76.17× | ||
| 07 | Egypt national football team | Sports | 76.09× | ||
| 08 | Varieties of Arabic | Politics & Society | 65.63× | ||
| 09 | Algerian Arabic | Politics & Society | 63.91× | ||
| 10 | Gulf Arabic | Travel & Leisure | 62.05× | ||
| 11 | Soma | Games | 56.52× | ||
| 12 | Luke Kuechly | Sports | 51.35× | ||
| 13 | Maddie Ziegler | Movies & TV | 48.14× | ||
| 14 | Nina Dobrev | Movies & TV | 46.03× | ||
| 15 | Seth Meyers | Movies & TV | 45.92× | ||
| 16 | 360 | Music & Radio | 43.22× | ||
| 17 | Egyptian Arabic | Politics & Society | 36.88× | ||
| 18 | coffee shop | Food & Beverages | 35.00× | ||
| 19 | Vanessa Hudgens | Movies & TV | 28.22× | ||
| 20 | Chat room | Internet & Social Media | 20.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 4.31× | |
| Luxury Orientation | PREMIUM | 2.87× | |
| Travelling | THRILL | 2.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Convenience Orientation | PREMIUM | 0.96× | |
| Spirituality | BALANCE | 0.98× |
Arabic coffee has an estimated audience of 2,596,903 people in United States, concentrated in California and Texas.
59.9% of Arabic coffee fans are female, 40.1% are male, with an average age of 36.7 years.
Arabic coffee fans show strongest brand affinity for Graham Norton (150.5×), Arabic pop music (91.89×), and Gulf Arabic (62.05×) over the country average.
Arabic coffee fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and New York (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Arabic coffee itself, the audience over-indexes on Arabic pop music (91.89×), Gulf Arabic (62.05×), Nina Dobrev (46.03×), and Baghdad Governorate (109.57×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Arabic coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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