Arabic coffee Audience in Germany
Arabic coffee has an estimated audience of 1,117,030 people in Germany. 56.1% are female, 43.9% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Espresso machine, Homs, Aleppo, Damascus, Arabic pop music.
The average Arabic coffee fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Espresso machine, Homs, Aleppo, with strongest over-indexing on Espresso machine (25.22× the country average). Demographically, the Arabic coffee audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Arabic coffee fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 39.3 |
| Estimated audience size | 1,117,030 |
Audience persona
The typical Arabic coffee fan in Germany is more female, around 39.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Espresso machine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 226,539 | 0.93× |
| Bayern | 196,548 | 1.09× |
| Baden-Württemberg | 131,423 | 0.86× |
| Niedersachsen | 103,378 | 0.95× |
| Hessen | 79,487 | 0.93× |
| Sachsen | 70,307 | 1.28× |
| Berlin | 68,276 | 1.37× |
| Rheinland-Pfalz | 38,580 | 0.69× |
| Brandenburg | 31,734 | 0.92× |
| Thüringen | 29,770 | 1.05× |
| Schleswig-Holstein | 29,302 | 0.73× |
| Hamburg | 28,307 | 1.12× |
| Sachsen-Anhalt | 20,543 | 0.71× |
| Mecklenburg-Vorpommern | 17,399 | 0.82× |
| Saarland | 15,300 | 1.12× |
| Bremen | 13,709 | 1.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Espresso machine | 25.22× | Home & Garden |
| Homs | 17.24× | Travel & Leisure |
| Aleppo | 15.65× | Travel & Leisure |
| Damascus | 13.44× | Travel & Leisure |
| Arabic pop music | 14.53× | Music & Radio |
| Coffee roasting | 17.14× | Food & Beverages |
| Syrian cuisine | 14.68× | Food & Beverages |
| Coffee preparation | 11.6× | Home & Garden |
| Coffeemaker | 11.76× | Home & Garden |
| Egyptian Arabic | 14.79× | Politics & Society |
| Beirut | 10.72× | Travel & Leisure |
| coffee shop | 23.01× | Food & Beverages |
| Specialty coffee | 12.84× | Food & Beverages |
| Varieties of Arabic | 14.68× | Politics & Society |
| Syria | 6.14× | Travel & Leisure |
| Coffee lovers | 14.71× | Food & Beverages |
| Gulf Arabic | 15.64× | Travel & Leisure |
| Syria TV | 19.35× | Movies & TV |
| Iraq | 7.41× | Travel & Leisure |
| Coffee production | 13.39× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.63 |
| Luxury Orientation | PREMIUM | 1.51 |
| Quality Awareness | PREMIUM | 1.45 |
| Convenience Orientation | PREMIUM | 1.42 |
| Sustainability | BALANCE | 1.4 |
| Sports Activity | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 10.6% |
| United States | 8.9% |
| Saudi Arabia | 8.4% |
See Arabic coffee audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Arabic coffee have in Germany?
Arabic coffee has an estimated audience of 1,117,030 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Arabic coffee fans?
56.1% of Arabic coffee fans are female, 43.9% are male, with an average age of 39.3 years.
Which brands do Arabic coffee fans like most?
Arabic coffee fans show strongest brand affinity for Espresso machine (25.22×), Homs (17.24×), and Aleppo (15.65×) over the country average.
Where do Arabic coffee fans live in Germany?
Arabic coffee fans in Germany are most concentrated in Nordrhein-Westfalen (reach 226,539), Bayern (reach 196,548), and Baden-Württemberg (reach 131,423). These three regions account for the largest share of the active audience.
What other brands do Arabic coffee fans also like?
Beyond Arabic coffee itself, the audience over-indexes on Homs (17.24×), Aleppo (15.65×), Damascus (13.44×), and Arabic pop music (14.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Arabic coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.