Coffee roasting Audience in Germany
Coffee roasting has an estimated audience of 1,537,505 people in Germany. 59.3% are female, 40.7% are male, average age 38.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Specialty coffee, Coffeemaker, Arts and music, Catering, Iced coffee.
The average Coffee roasting fan in Germany is 38.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Specialty coffee, Coffeemaker, Arts and music, with strongest over-indexing on Specialty coffee (9.49× the country average). Demographically, the Coffee roasting audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Coffee roasting fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 38.8 |
| Estimated audience size | 1,537,505 |
Audience persona
The typical Coffee roasting fan in Germany is more female, around 38.8 years old, with strong Sustainability tendencies and a notable affinity for Specialty coffee.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 349,266 | 1.41× |
| Nordrhein-Westfalen | 320,925 | 0.95× |
| Baden-Württemberg | 247,700 | 1.18× |
| Hessen | 121,177 | 1.03× |
| Niedersachsen | 121,166 | 0.81× |
| Berlin | 91,006 | 1.32× |
| Rheinland-Pfalz | 85,975 | 1.12× |
| Sachsen | 77,375 | 1.03× |
| Schleswig-Holstein | 56,977 | 1.03× |
| Hamburg | 53,146 | 1.53× |
| Brandenburg | 39,575 | 0.83× |
| Thüringen | 30,209 | 0.77× |
| Mecklenburg-Vorpommern | 28,547 | 0.97× |
| Sachsen-Anhalt | 28,222 | 0.71× |
| Saarland | 10,065 | 0.53× |
| Bremen | 10,043 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Specialty coffee | 9.49× | Food & Beverages |
| Coffeemaker | 7.15× | Home & Garden |
| Arts and music | 1.74× | Arts & Culture |
| Catering | 5.14× | Food & Beverages |
| Iced coffee | 9.32× | Food & Beverages |
| Espresso machine | 7.17× | Home & Garden |
| Doughnut | 7.75× | Food & Beverages |
| Coffee bean | 4.79× | Food & Beverages |
| Starbucks | 3.82× | Food & Beverages |
| Latte | 5.78× | Food & Beverages |
| Powdered milk | 6.18× | Kids & Family |
| Barista | 8.87× | Food & Beverages |
| Jejudo | 8.24× | Travel & Leisure |
| Latte macchiato | 12.86× | Food & Beverages |
| Dallmayr | 9.89× | Food & Beverages |
| Yahoo!ショッピング | 2.32× | |
| Tchibo | 2.5× | Shopping |
| Cupcake | 3.86× | Food & Beverages |
| Sweet (band) | 11.91× | Music & Radio |
| Shōjo manga | 7.61× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.1 |
| Design Affinity | PREMIUM | 2.09 |
| Sports Activity | POWER | 2.06 |
| Urban Lifestyle | OPEN | 1.88 |
| Travelling | THRILL | 1.72 |
| Quality Awareness | PREMIUM | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 17.3% |
| China | 11.3% |
| United States | 10.1% |
See Coffee roasting audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Coffee roasting have in Germany?
Coffee roasting has an estimated audience of 1,537,505 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Coffee roasting fans?
59.3% of Coffee roasting fans are female, 40.7% are male, with an average age of 38.8 years.
Which brands do Coffee roasting fans like most?
Coffee roasting fans show strongest brand affinity for Specialty coffee (9.49×), Coffeemaker (7.15×), and Arts and music (1.74×) over the country average.
Where do Coffee roasting fans live in Germany?
Coffee roasting fans in Germany are most concentrated in Bayern (reach 349,266), Nordrhein-Westfalen (reach 320,925), and Baden-Württemberg (reach 247,700). These three regions account for the largest share of the active audience.
What other brands do Coffee roasting fans also like?
Beyond Coffee roasting itself, the audience over-indexes on Coffeemaker (7.15×), Arts and music (1.74×), Catering (5.14×), and Iced coffee (9.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coffee roasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.