Rascasse Audience Intelligence

Coffee roasting Audience in Germany

A data profile of the people who buy, follow and care about Coffee roasting in Germany — modelled from more than twelve digital signal sources. Coffee roasting has an estimated audience of 1,537,505 people in Germany.

#2372among Topic in Germany#207in Food & Beverages

The average Coffee roasting fan in Germany is 38.8 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Specialty coffee, Coffeemaker, Arts and music, with strongest over-indexing on Specialty coffee (9.49× the country average).

Demographically, the Coffee roasting audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Coffee roasting fan in Germany is more female, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Specialty coffee.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coffee roasting profile in Germany.

Audience size
1.5M
in Germany
Gender
59.3%♀
40.7% male
Age
38.8
average years
Country rank
#4357
Topic in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coffee roasting fans

59.3% are female, 40.7% are male, average age 38.8.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Coffee roasting audience in Germany
MetricValue
Female59.3%
Male40.7%
Average age38.8
Estimated audience size1,537,505
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Coffee roasting audience in Germany
Age bracketShare%
16-1919%
20-2921%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Coffee roasting audience comes from Germany.

Worldwide audience distribution share by country for Coffee roasting
CountryShare
Japan17.3%
China11.3%
United States10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coffee roasting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Coffee roasting fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~50K1.51×
02Bayern~300K1.38×
03Berlin~90K1.26×
04Baden-Württemberg~200K1.16×
05Rheinland-Pfalz~90K1.11×
06Schleswig-Holstein~60K1.04×
07Hessen~100K1.03×
08Sachsen~80K1.02×
09Mecklenburg-Vorpommern~30K1.01×
10Nordrhein-Westfalen~300K0.93×
11Brandenburg~40K0.84×
12Bremen~10K0.84×
13Niedersachsen~100K0.81×
14Thüringen~30K0.81×
15Sachsen-Anhalt~30K0.76×
16Saarland~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Coffee roasting, Germany
0.67×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coffee roasting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coffee roasting audience
#·InterestCategoryAffinity×
01Latte macchiatoFood & Beverages12.86×
02Sweet (band)Music & Radio11.91×
03DallmayrFood & Beverages9.89×
04Specialty coffeeFood & Beverages9.49×
05Iced coffeeFood & Beverages9.32×
06BaristaFood & Beverages8.87×
07JejudoTravel & Leisure8.24×
08DoughnutFood & Beverages7.75×
09Shōjo mangaLiterature7.61×
10Espresso machineHome & Garden7.17×
11CoffeemakerHome & Garden7.15×
12Powdered milkKids & Family6.18×
13LatteFood & Beverages5.78×
14BTSMusic & Radio5.26×
15CateringFood & Beverages5.14×
16Coffee beanFood & Beverages4.79×
17CupcakeFood & Beverages3.86×
18StarbucksFood & Beverages3.82×
19TchiboShopping2.50×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coffee roasting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coffee roasting audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.47×
Convenience OrientationPREMIUM1.43×
Urban LifestyleOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coffee roasting audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.95×
ExtroversionTHRILL0.96×
IndividualismJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coffee roasting have in Germany?

Coffee roasting has an estimated audience of 1,537,505 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Coffee roasting fans?

59.3% of Coffee roasting fans are female, 40.7% are male, with an average age of 38.8 years.

03

Which brands do Coffee roasting fans like most?

Coffee roasting fans show strongest brand affinity for Specialty coffee (9.49×), Coffeemaker (7.15×), and Arts and music (1.74×) over the country average.

04

Where do Coffee roasting fans live in Germany?

Coffee roasting fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Coffee roasting fans also like?

Beyond Coffee roasting itself, the audience over-indexes on Coffeemaker (7.15×), Arts and music (1.74×), Catering (5.14×), and Iced coffee (9.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Coffee roasting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Coffee roasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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