Latte Audience in Germany
Latte has an estimated audience of 2,327,706 people in Germany. 62.7% are female, 37.3% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Satire, Espresso, Cappuccino, Google News.
The average Latte fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Satire, Espresso, with strongest over-indexing on Tagesschau (2.88× the country average). Demographically, the Latte audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Latte fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 40.9 |
| Estimated audience size | 2,327,706 |
Audience persona
The typical Latte fan in Germany is more female, around 40.9 years old, with strong Design Affinity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 540,934 | 1.06× |
| Bayern | 390,377 | 1.04× |
| Baden-Württemberg | 358,170 | 1.13× |
| Hessen | 255,376 | 1.44× |
| Niedersachsen | 215,275 | 0.95× |
| Berlin | 164,595 | 1.58× |
| Rheinland-Pfalz | 115,884 | 0.99× |
| Sachsen | 108,592 | 0.95× |
| Schleswig-Holstein | 65,985 | 0.79× |
| Hamburg | 61,244 | 1.16× |
| Brandenburg | 56,750 | 0.79× |
| Sachsen-Anhalt | 52,577 | 0.87× |
| Thüringen | 44,999 | 0.76× |
| Mecklenburg-Vorpommern | 28,291 | 0.64× |
| Saarland | 22,306 | 0.78× |
| Bremen | 21,128 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.88× | Movies & TV |
| Satire | 5.92× | Literature |
| Espresso | 5.63× | Food & Beverages |
| Cappuccino | 6.56× | Food & Beverages |
| Google News | 4.93× | News |
| Real property | 5.44× | Home & Garden |
| Specialty coffee | 8.31× | Food & Beverages |
| Jennifer Love Hewitt | 9.89× | Movies & TV |
| Shania Twain | 12.76× | Music & Radio |
| Spiegel Online | 2.11× | News |
| Self care | 3.37× | Health |
| Hygiene | 3.09× | Beauty & Wellness |
| Western Union | 3.86× | Business & Career |
| Family | 1.87× | Kids & Family |
| German television comedy | 5.16× | Movies & TV |
| Fnac | 20.8× | Shopping |
| Vacations | 2.53× | Travel & Leisure |
| Coffeehouses | 2.45× | Food & Beverages |
| Pets | 1.54× | Pets & Animals |
| Do it yourself (DIY) | 1.85× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.71 |
| Sustainability | BALANCE | 1.62 |
| Indulgence | JOY | 1.62 |
| Healthy Lifestyle | BALANCE | 1.59 |
| DIY Mentality | THRILL | 1.58 |
| Pet Ownership | JOY | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 12.6% |
| China | 8.8% |
See Latte audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Latte have in Germany?
Latte has an estimated audience of 2,327,706 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Latte fans?
62.7% of Latte fans are female, 37.3% are male, with an average age of 40.9 years.
Which brands do Latte fans like most?
Latte fans show strongest brand affinity for Tagesschau (2.88×), Satire (5.92×), and Espresso (5.63×) over the country average.
Where do Latte fans live in Germany?
Latte fans in Germany are most concentrated in Nordrhein-Westfalen (reach 540,934), Bayern (reach 390,377), and Baden-Württemberg (reach 358,170). These three regions account for the largest share of the active audience.
What other brands do Latte fans also like?
Beyond Latte itself, the audience over-indexes on Satire (5.92×), Espresso (5.63×), Cappuccino (6.56×), and Google News (4.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Latte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.