Latte Audience in Germany
Latte has an estimated audience of 2,327,706 people in Germany. 62.7% are female, 37.3% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Corfu (regional unit), Stradivarius, Škoda Kodiaq, Mothercare, Este, Veneto.
The average Latte fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Corfu (regional unit), Stradivarius, Škoda Kodiaq, with strongest over-indexing on Corfu (regional unit) (20.8× the country average). Demographically, the Latte audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Latte fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 40.9 |
| Estimated audience size | 2,327,706 |
Audience persona
The typical Latte fan in Germany is more female, around 40.9 years old, with strong Design Affinity tendencies and a notable affinity for Corfu (regional unit).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 540,934 | 1.06× |
| Bayern | 390,377 | 1.04× |
| Baden-Württemberg | 358,170 | 1.13× |
| Hessen | 255,376 | 1.44× |
| Niedersachsen | 215,275 | 0.95× |
| Berlin | 164,595 | 1.58× |
| Rheinland-Pfalz | 115,884 | 0.99× |
| Sachsen | 108,592 | 0.95× |
| Schleswig-Holstein | 65,985 | 0.79× |
| Hamburg | 61,244 | 1.16× |
| Brandenburg | 56,750 | 0.79× |
| Sachsen-Anhalt | 52,577 | 0.87× |
| Thüringen | 44,999 | 0.76× |
| Mecklenburg-Vorpommern | 28,291 | 0.64× |
| Saarland | 22,306 | 0.78× |
| Bremen | 21,128 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corfu (regional unit) | 20.8× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 1.94× | Cars & Mobility |
| Mothercare | 1.61× | Kids & Family |
| Este, Veneto | 1.95× | Travel & Leisure |
| Israel | 1.5× | Travel & Leisure |
| Sixx | 2.19× | Movies & TV |
| KLOS | 9.89× | Music & Radio |
| Esra Erol | 3.78× | Movies & TV |
| Home Delivery | 1.75× | Food & Beverages |
| Eco Friendly Living | 2.36× | Home & Garden |
| Nurse education | 1.56× | Kids & Family |
| KLIX (AM) | 1.53× | Music & Radio |
| Volvo V60 | 2.75× | Cars & Mobility |
| Cachorro | 1.99× | Pets & Animals |
| Keeper (password manager) | 2.23× | Technology & Electronics |
| Fatteh | 5.46× | Food & Beverages |
| New Era (Namibia) | 2.12× | News |
| Oliver Kahn | 1.78× | Sports |
| Regional styles of Mexican music | 3.6× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.71 |
| Sustainability | BALANCE | 1.62 |
| Indulgence | JOY | 1.62 |
| Healthy Lifestyle | BALANCE | 1.59 |
| DIY Mentality | THRILL | 1.58 |
| Pet Ownership | JOY | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 12.6% |
| China | 8.8% |
See Latte audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Latte have in Germany?
Latte has an estimated audience of 2,327,706 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Latte fans?
62.7% of Latte fans are female, 37.3% are male, with an average age of 40.9 years.
Which brands do Latte fans like most?
Latte fans show strongest brand affinity for Corfu (regional unit) (20.8×), Stradivarius (1.97×), and Škoda Kodiaq (1.94×) over the country average.
Where do Latte fans live in Germany?
Latte fans in Germany are most concentrated in Nordrhein-Westfalen (reach 540,934), Bayern (reach 390,377), and Baden-Württemberg (reach 358,170). These three regions account for the largest share of the active audience.
What other brands do Latte fans also like?
Beyond Latte itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (1.94×), Mothercare (1.61×), and Este, Veneto (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Latte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.