Latte Audience in United States

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Latte has an estimated audience of 13,879,784 people in United States. 68.4% are female, 31.6% are male, average age 40.9. Top regions: California, Texas, New York. Top brand affinities: Elsword, Regional styles of Mexican music, Bank account, Natural rubber, Israel.

The average Latte fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, Regional styles of Mexican music, Bank account, with strongest over-indexing on Elsword (92.86× the country average). Demographically, the Latte audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Latte fans

Demographic split for Latte audience in United States
MetricValue
Female68.4%
Male31.6%
Average age40.9
Estimated audience size13,879,784

Audience persona

The typical Latte fan in United States is more female, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Latte in United States
RegionReachAffinity
California1,889,0761.24×
Texas1,337,6451.12×
New York985,1731.27×
Florida930,6370.99×
Illinois513,2971.11×
Pennsylvania488,2621.04×
North Carolina442,1521.06×
Georgia438,5661.03×
Ohio405,0010.95×
New Jersey350,9680.99×
Michigan349,8440.96×
Virginia339,9191.01×
Massachusetts333,0481.22×
Washington326,9431.17×
Arizona289,1401.02×
Tennessee269,1000.97×
Maryland226,4460.95×
Indiana218,6660.86×
Colorado217,3540.99×
Missouri215,1320.96×
South Carolina188,8030.9×
Wisconsin187,7830.9×
Minnesota187,6820.94×
Oregon180,9941.14×
Alabama173,2470.89×
Louisiana172,3610.96×
Kentucky152,5240.88×
Nevada147,2691.1×
Oklahoma145,4910.94×
Connecticut139,2171×
Utah112,0770.9×
Arkansas107,6700.94×
Iowa105,4140.92×
Kansas103,6360.95×
Mississippi100,7200.88×
Hawaii92,0181.54×
New Mexico65,6320.94×
Nebraska62,6420.9×
Idaho59,3220.85×
Washington, District of Columbia59,1401.42×
Maine52,1761.05×
West Virginia51,7180.8×
New Hampshire51,0740.93×
Rhode Island43,8380.99×
Alaska34,6151.17×
Montana34,3150.89×
Delaware32,7450.86×
South Dakota26,4510.82×
Vermont26,2621.08×
North Dakota21,9850.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Latte audience
BrandAffinityCategory
Elsword92.86×Games
Regional styles of Mexican music5×Music & Radio
Bank account2.46×Business & Career
Natural rubber1.8×Cars & Mobility
Israel1.83×Travel & Leisure
Kansas1.55×Travel & Leisure
Mothercare1.91×Kids & Family
Jeep Wagoneer3.28×Cars & Mobility
Kendra Scott1.62×Fashion & Accessoires
Staycation1.79×Home & Garden
Home staging2.8×Home & Garden
Cam Ward1.85×Sports
Kento Yamazaki5.14×Movies & TV
Takers3.28×Movies & TV
Certified diabetes educator4.69×Business & Career
Cachorro1.88×Pets & Animals
Hocus Pocus1.58×Movies & TV
Hayward, California3.54×Travel & Leisure
Meals on Wheels1.87×Food & Beverages
Stamp collecting1.52×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Latte audience
TraitClusterScore
SustainabilityBALANCE1.67
Healthy LifestyleBALANCE1.49
Design AffinityPREMIUM1.42
DIY MentalityTHRILL1.39
Sports ActivityPOWER1.38
Urban LifestyleOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for Latte
CountryShare
United States16.0%
Japan12.6%
China8.8%

See Latte audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Latte have in United States?

Latte has an estimated audience of 13,879,784 people in United States, concentrated in California and Texas.

What is the gender split and age of Latte fans?

68.4% of Latte fans are female, 31.6% are male, with an average age of 40.9 years.

Which brands do Latte fans like most?

Latte fans show strongest brand affinity for Elsword (92.86×), Regional styles of Mexican music (5×), and Bank account (2.46×) over the country average.

Where do Latte fans live in United States?

Latte fans in United States are most concentrated in California (reach 1,889,076), Texas (reach 1,337,645), and New York (reach 985,173). These three regions account for the largest share of the active audience.

What other brands do Latte fans also like?

Beyond Latte itself, the audience over-indexes on Regional styles of Mexican music (5×), Bank account (2.46×), Natural rubber (1.8×), and Israel (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Latte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.