Rascasse Audience Intelligence

Latte Audience in United States

Name: Latte — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Latte in United States — modelled from more than twelve digital signal sources. Latte has an estimated audience of 13,879,784 people in United States.

#10among Beverage in United States #1716among Topic in United States #205in Food & Beverages

The average Latte fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Smoking, Espresso, Non-alcoholic beverage, with strongest over-indexing on Smoking (15.12× the country average).

Demographically, the Latte audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Latte fan in United States is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Smoking.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Latte profile in United States.

Audience size

13.9M

in United States

Gender

68.4%♀

31.6% male

Age

40.9

average years

Country rank

#2550

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Latte fans

68.4% are female, 31.6% are male, average age 40.9.

Fig. 02

Gender split

68.4%

Female

31.6%

Male

Demographic split for Latte audience in United States
Metric	Value
Female	68.4%
Male	31.6%
Average age	40.9
Estimated audience size	13,879,784

Fig. 03

Age distribution

Age distribution of the Latte audience in United States
Age bracket	Share	%
16-19		16%
20-29		18%
30-39		19%
40-49		22%
50+		24%

Fig. 04

Worldwide distribution

16.0%

of the worldwide Latte audience comes from United States.

Worldwide audience distribution share by country for Latte
Country	Share
United States	16.0%
Japan	12.6%
China	8.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Latte audience in United States is strongest.

Fig. 05

Top regions by affinity

Latte fans by region: top regions in United States
#	Region	Reach	×
01	Hawaii	~90K	1.47×
02	Washington, District of Columbia	~50K	1.24×
03	Alaska	~40K	1.24×
04	Vermont	~30K	1.18×
05	Maine	~60K	1.16×
06	Massachusetts	~300K	1.14×
07	California	~1.5M	1.12×
08	New York	~900K	1.12×
09	Texas	~1.5M	1.08×
10	Washington	~300K	1.07×
11	North Carolina	~400K	1.06×
12	Rhode Island	~50K	1.04×
13	Pennsylvania	~500K	1.03×
14	Illinois	~500K	1.03×
15	Delaware	~40K	1.03×
16	Oregon	~200K	1.02×
17	New Jersey	~400K	1.01×
18	Virginia	~300K	1.01×
19	Missouri	~200K	1.01×
20	Georgia	~400K	1.00×
21	Maryland	~200K	1.00×
22	Nevada	~100K	1.00×
23	Tennessee	~300K	0.99×
24	Connecticut	~100K	0.99×
25	Louisiana	~200K	0.98×
26	Montana	~40K	0.97×
27	Florida	~900K	0.96×
28	Mississippi	~100K	0.96×
29	Arkansas	~100K	0.96×
30	Kansas	~100K	0.96×
31	New Mexico	~70K	0.96×
32	New Hampshire	~50K	0.96×
33	Ohio	~400K	0.95×
34	South Carolina	~200K	0.95×
35	Colorado	~200K	0.94×
36	Arizona	~300K	0.93×
37	Wisconsin	~200K	0.93×
38	Alabama	~200K	0.93×
39	Nebraska	~60K	0.93×
40	Oklahoma	~100K	0.92×
41	South Dakota	~30K	0.92×
42	Michigan	~300K	0.91×
43	Kentucky	~200K	0.91×
44	Iowa	~100K	0.91×
45	Minnesota	~200K	0.90×
46	Idaho	~60K	0.88×
47	North Dakota	~30K	0.88×
48	Utah	~100K	0.87×
49	West Virginia	~60K	0.86×
50	Indiana	~200K	0.82×

Affinity by region — Latte, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Latte audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Latte audience
#	Interest	Category	×
01	Smoking	Food & Beverages	15.12×
02	RWBY	Movies & TV	14.43×
03	Espresso	Food & Beverages	5.42×
04	Non-alcoholic beverage	Food & Beverages	3.49×
05	Dutch Bros. Coffee	Food & Beverages	3.25×
06	Caffeine	Food & Beverages	2.98×
07	Real property	Home & Garden	2.19×
08	Dough	Food & Beverages	2.10×
09	Ice cream	Food & Beverages	1.98×
10	Property finder	Home & Garden	1.98×
11	Track and field	Sports	1.84×
12	Panera Bread	Food & Beverages	1.77×
13	Italian cuisine	Food & Beverages	1.70×
14	Trader Joe's	Shopping	1.69×
15	Milk	Food & Beverages	1.69×
16	Foodie	Food & Beverages	1.68×
17	Local food	Food & Beverages	1.62×
18	Coffeehouses	Food & Beverages	1.53×
19	Self care	Health	1.51×
20	Drawing	Home & Garden	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Latte audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Latte audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	1.63×
Community Orientation	OPEN	1.47×
Sustainability	BALANCE	1.33×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Latte audience · Rather not
Trait	Cluster	Score
Social Media Usage	JOY	0.81×
Patriotism	CONSERVATISM	0.83×
Family Orientation	CONSERVATISM	0.94×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Latte have in United States?

Latte has an estimated audience of 13,879,784 people in United States, concentrated in California and Texas.

What is the gender split and age of Latte fans?

68.4% of Latte fans are female, 31.6% are male, with an average age of 40.9 years.

Which brands do Latte fans like most?

Latte fans show strongest brand affinity for Smoking (15.12×), Espresso (5.42×), and Non-alcoholic beverage (3.49×) over the country average.

Where do Latte fans live in United States?

Latte fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

What other brands do Latte fans also like?

Beyond Latte itself, the audience over-indexes on Espresso (5.42×), Non-alcoholic beverage (3.49×), Trader Joe's (1.69×), and Real property (2.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

Water (86,611,458)
Tea (58,182,528)
Milk (40,663,348)
Soft drinks (32,655,793)
Fresh water (18,920,863)

See Latte audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Latte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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