Latte Audience in United States

Latte has an estimated audience of 13,879,784 people in United States. 68.4% are female, 31.6% are male, average age 40.9. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Honda HR-V, Pre-school playgroup, Jeep Grand Cherokee, Smoking.

The average Latte fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Honda HR-V, Pre-school playgroup, with strongest over-indexing on Kia Sportage (92.86× the country average). Demographically, the Latte audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Latte fans

Demographic split for Latte audience in United States
MetricValue
Female68.4%
Male31.6%
Average age40.9
Estimated audience size13,879,784

Audience persona

The typical Latte fan in United States is more female, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Latte in United States
RegionReachAffinity
California1,889,0761.24×
Texas1,337,6451.12×
New York985,1731.27×
Florida930,6370.99×
Illinois513,2971.11×
Pennsylvania488,2621.04×
North Carolina442,1521.06×
Georgia438,5661.03×
Ohio405,0010.95×
New Jersey350,9680.99×
Michigan349,8440.96×
Virginia339,9191.01×
Massachusetts333,0481.22×
Washington326,9431.17×
Arizona289,1401.02×
Tennessee269,1000.97×
Maryland226,4460.95×
Indiana218,6660.86×
Colorado217,3540.99×
Missouri215,1320.96×
South Carolina188,8030.9×
Wisconsin187,7830.9×
Minnesota187,6820.94×
Oregon180,9941.14×
Alabama173,2470.89×
Louisiana172,3610.96×
Kentucky152,5240.88×
Nevada147,2691.1×
Oklahoma145,4910.94×
Connecticut139,2171×
Utah112,0770.9×
Arkansas107,6700.94×
Iowa105,4140.92×
Kansas103,6360.95×
Mississippi100,7200.88×
Hawaii92,0181.54×
New Mexico65,6320.94×
Nebraska62,6420.9×
Idaho59,3220.85×
Washington, District of Columbia59,1401.42×
Maine52,1761.05×
West Virginia51,7180.8×
New Hampshire51,0740.93×
Rhode Island43,8380.99×
Alaska34,6151.17×
Montana34,3150.89×
Delaware32,7450.86×
South Dakota26,4510.82×
Vermont26,2621.08×
North Dakota21,9850.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Latte audience
BrandAffinityCategory
Kia Sportage92.86×Cars & Mobility
Honda HR-V61.9×Cars & Mobility
Pre-school playgroup69.19×Kids & Family
Jeep Grand Cherokee16.67×Cars & Mobility
Smoking10.33×Food & Beverages
RaceTrac12.39×Cars & Mobility
RWBY40.62×Movies & TV
MSN3.2×News
Hobby Lobby2.51×Home & Garden
Do it yourself (DIY)1.96×Home & Garden
Espresso4.42×Food & Beverages
Fendi6.19×Fashion & Accessoires
Staples (Canada)2.95×Business & Career
Aldi2.13×Shopping
Livemusic2.85×Music & Radio
Houston Astros4.45×Sports
Real property2.79×Home & Garden
Stop & Shop5.68×Shopping
southwest airlines2.74×Travel & Leisure
Great Clips2.95×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Latte audience
TraitClusterScore
SustainabilityBALANCE1.67
Healthy LifestyleBALANCE1.49
Design AffinityPREMIUM1.42
DIY MentalityTHRILL1.39
Sports ActivityPOWER1.38
Urban LifestyleOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for Latte
CountryShare
United States16.0%
Japan12.6%
China8.8%

See Latte audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Latte have in United States?

Latte has an estimated audience of 13,879,784 people in United States, concentrated in California and Texas.

What is the gender split and age of Latte fans?

68.4% of Latte fans are female, 31.6% are male, with an average age of 40.9 years.

Which brands do Latte fans like most?

Latte fans show strongest brand affinity for Kia Sportage (92.86×), Honda HR-V (61.9×), and Pre-school playgroup (69.19×) over the country average.

Where do Latte fans live in United States?

Latte fans in United States are most concentrated in California (reach 1,889,076), Texas (reach 1,337,645), and New York (reach 985,173). These three regions account for the largest share of the active audience.

What other brands do Latte fans also like?

Beyond Latte itself, the audience over-indexes on Honda HR-V (61.9×), Pre-school playgroup (69.19×), Jeep Grand Cherokee (16.67×), and Smoking (10.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Latte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.