Rascasse Audience Intelligence

Smoking Audience in United States

A data profile of the people who buy, follow and care about Smoking in United States — modelled from more than twelve digital signal sources. Smoking has an estimated audience of 13,346,553 people in United States.

#1775among Topic in United States#213in Food & Beverages

The average Smoking fan in United States is 45.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Latte, Tobacco, Cigarette, with strongest over-indexing on Latte (15.12× the country average).

Demographically, the Smoking audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smoking fan in United States is balanced, around 45.2 years old, with strong DIY Mentality tendencies and a notable affinity for Latte.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smoking profile in United States.

Audience size
13.3M
in United States
Gender
48.6%♀
51.4% male
Age
45.2
average years
Country rank
#2659
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smoking fans

48.6% are female, 51.4% are male, average age 45.2.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Smoking audience in United States
MetricValue
Female48.6%
Male51.4%
Average age45.2
Estimated audience size13,346,553
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Smoking audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3917%
40-4924%
50+36%
Fig. 04

Worldwide distribution

35.4%

of the worldwide Smoking audience comes from United States.

Worldwide audience distribution share by country for Smoking
CountryShare
United States35.4%
United Kingdom5.7%
Canada3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smoking audience in United States is strongest.

Fig. 05

Top regions by affinity

Smoking fans by region: top regions in United States
#RegionReachAffinity×
01Maine~100K2.02×
02South Carolina~400K1.96×
03Montana~70K1.91×
04Oklahoma~200K1.37×
05Colorado~300K1.31×
06Louisiana~200K1.31×
07Michigan~400K1.28×
08Kansas~100K1.17×
09New York~900K1.15×
10Pennsylvania~500K1.10×
11Alabama~200K1.08×
12West Virginia~70K1.08×
13Nevada~100K1.03×
14Minnesota~200K1.02×
15Arkansas~100K1.02×
16Arizona~300K1.01×
17North Carolina~400K0.99×
18Virginia~300K0.99×
19Kentucky~200K0.99×
20Missouri~200K0.98×
21Wyoming~20K0.97×
22Texas~1M0.96×
23Maryland~200K0.96×
24Mississippi~100K0.96×
25South Dakota~30K0.96×
26Tennessee~300K0.95×
27California~1.5M0.94×
28Georgia~400K0.91×
29Iowa~100K0.91×
30Ohio~400K0.90×
31Indiana~200K0.90×
32Alaska~30K0.90×
33North Dakota~20K0.88×
34Florida~800K0.87×
35Washington~200K0.86×
36Idaho~60K0.86×
37Illinois~400K0.85×
38New Mexico~60K0.85×
39Nebraska~60K0.85×
40Oregon~100K0.84×
41Wisconsin~200K0.82×
42Hawaii~50K0.80×
43New Hampshire~40K0.80×
44Utah~90K0.79×
45Connecticut~100K0.76×
46New Jersey~300K0.75×
47Washington, District of Columbia~30K0.74×
48Delaware~30K0.74×
49Massachusetts~200K0.70×
50Rhode Island~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Smoking, United States
0.68×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smoking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smoking audience
#·InterestCategoryAffinity×
01LatteFood & Beverages15.12×
02CigaretteFood & Beverages11.21×
03Electronic cigaretteFood & Beverages10.57×
04TobaccoFood & Beverages10.45×
05MedicineBusiness & Career1.76×
06Health careBusiness & Career1.72×
07U.S. stateTravel & Leisure1.64×
08WalmartShopping1.62×
09Rock musicMusic & Radio1.61×
10NatureHome & Garden1.59×
11Current eventsArts & Culture1.53×
12Video gamesGames1.53×
13RecipesFood & Beverages1.53×
14Comedy moviesMovies & TV1.52×
15SoftwareTechnology & Electronics1.52×
16DogsPets & Animals1.52×
17United StatesTravel & Leisure1.51×
18Real estateBusiness & Career1.51×
19Online shoppingShopping1.50×
20CookingFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smoking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smoking audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.60×
Convenience OrientationPREMIUM1.56×
PatriotismCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smoking audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
Design AffinityPREMIUM1.04×
SustainabilityBALANCE1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smoking have in United States?

Smoking has an estimated audience of 13,346,553 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Smoking fans?

48.6% of Smoking fans are female, 51.4% are male, with an average age of 45.2 years.

03

Which brands do Smoking fans like most?

Smoking fans show strongest brand affinity for Latte (15.12×), Tobacco (10.45×), and Cigarette (11.21×) over the country average.

04

Where do Smoking fans live in United States?

Smoking fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Smoking fans also like?

Beyond Smoking itself, the audience over-indexes on Tobacco (10.45×), Cigarette (11.21×), Electronic cigarette (10.57×), and Online shopping (1.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Smoking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smoking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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