Smoking Audience in United States

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Smoking has an estimated audience of 13,346,553 people in United States. 48.6% are female, 51.4% are male, average age 45.2. Top regions: California, Texas, New York. Top brand affinities: Latte, Tobacco, Cigarette, Electronic cigarette, Online shopping.

The average Smoking fan in United States is 45.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Latte, Tobacco, Cigarette, with strongest over-indexing on Latte (15.12× the country average). Demographically, the Smoking audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Smoking fans

Demographic split for Smoking audience in United States
MetricValue
Female48.6%
Male51.4%
Average age45.2
Estimated audience size13,346,553

Audience persona

The typical Smoking fan in United States is balanced, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Latte.

Top regions in United States

Top regions ranked by reach for Smoking in United States
RegionReachAffinity
California1,444,8510.98×
Texas1,183,3171.03×
New York902,1121.21×
Florida821,8590.91×
Pennsylvania516,5941.15×
Michigan438,8311.26×
North Carolina418,8981.04×
Illinois394,7110.89×
Georgia389,5490.95×
South Carolina387,1271.93×
Ohio377,4930.92×
Virginia328,2921.01×
Colorado287,9011.37×
Arizona278,6191.02×
Tennessee259,6360.97×
New Jersey255,8690.75×
Washington237,6010.89×
Indiana227,9050.93×
Maryland223,6160.97×
Louisiana222,3031.29×
Missouri213,2690.99×
Oklahoma210,1321.42×
Alabama200,4561.08×
Minnesota188,6750.99×
Massachusetts186,6930.71×
Kentucky168,9241.01×
Wisconsin164,8060.82×
Nevada133,0741.03×
Oregon132,7810.87×
Kansas123,8781.18×
Arkansas112,6761.02×
Mississippi101,8210.93×
Connecticut100,6880.75×
Iowa100,2500.91×
Maine96,7152.02×
Utah94,6150.79×
Montana67,1391.81×
West Virginia65,2751.05×
New Mexico56,0710.84×
Idaho56,0640.84×
Nebraska55,2500.83×
Hawaii44,3830.77×
New Hampshire39,9390.76×
Washington, District of Columbia29,5180.74×
South Dakota27,4590.89×
Rhode Island27,0000.64×
Delaware25,2200.68×
Alaska23,4300.82×
North Dakota22,9530.84×
Wyoming17,6800.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smoking audience
BrandAffinityCategory
Latte15.12×Food & Beverages
Tobacco10.45×Food & Beverages
Cigarette11.21×Food & Beverages
Electronic cigarette10.57×Food & Beverages
Online shopping1.5×Shopping
United States1.51×Travel & Leisure
Cooking1.5×Food & Beverages
Current events1.53×Arts & Culture
Rock music1.61×Music & Radio
Medicine1.76×Business & Career
U.S. state1.64×Travel & Leisure
Nature1.59×Home & Garden
Fox News Channel1.5×Movies & TV
Video games1.53×Games
Comedy movies1.52×Movies & TV
Walmart1.62×Shopping
Health care1.72×Business & Career
Software1.52×Technology & Electronics
Dogs1.52×Pets & Animals
Real estate1.51×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smoking audience
TraitClusterScore
Need for SecurityCONSERVATISM1.24
Family OrientationCONSERVATISM1.19
Price SensitivityPREMIUM1.18
Career OrientationPOWER1.13
Convenience OrientationPREMIUM1.07
IndividualismJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Smoking
CountryShare
United States35.5%
United Kingdom5.7%
Canada3.1%

See Smoking audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Smoking have in United States?

Smoking has an estimated audience of 13,346,553 people in United States, concentrated in California and Texas.

What is the gender split and age of Smoking fans?

48.6% of Smoking fans are female, 51.4% are male, with an average age of 45.2 years.

Which brands do Smoking fans like most?

Smoking fans show strongest brand affinity for Latte (15.12×), Tobacco (10.45×), and Cigarette (11.21×) over the country average.

Where do Smoking fans live in United States?

Smoking fans in United States are most concentrated in California (reach 1,444,851), Texas (reach 1,183,317), and New York (reach 902,112). These three regions account for the largest share of the active audience.

What other brands do Smoking fans also like?

Beyond Smoking itself, the audience over-indexes on Tobacco (10.45×), Cigarette (11.21×), Electronic cigarette (10.57×), and Online shopping (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smoking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.